This document provides an overview of digital marketing strategies for non-profits presented by Becky Livingston, president of Penheel Marketing. It discusses leveraging digital channels like blogs, videos and social media to increase membership, volunteers and brand awareness. Specific tactics covered include developing measurable goals, segmenting audiences, and creating a content marketing schedule focusing on formats like how-to articles, success stories and lists. The overall message is that non-profits can benefit from digital marketing but need to focus resources on consistent content delivery through key channels.