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#CROWDSOURCESM4
- 1. by Beth Lussenhop (@bethlussenhop) and Madison Wright (@mb_wright) #CROWDSOURCESM4 LISTEN TO THE CROWD
- 2. This is crowdsourcing in its most basic form! #CrowdsourceSM4
- 5. THIS IS CROWDSOURCING IN ITS MOST BASIC FORM! #CrowdsourceSM4
- 7. Deanna stephens • New Media Associate at the US Federal Communications Commission (@FCC) • “Online public engagement tool” #CrowdsourceSM4
- 8. • External Communications Manager at McDonald’s • “Leveraging social interactions to a company’s advantage” • “Benefiting from what other people share” • @Lainey_McD #CrowdsourceSM4 Lainey garcia
- 10. CROWDSOURCING DAILY • Malaysia Airlines Flight 370 • Tomnod users are provided with a randomly chosen map from the search area and are told to drop a pin if they see signs of airplane wreckage, life rafts, oil slicks or anything that looks “suspicious”. #CrowdsourceSM4
- 11. CROWDSOURCING DAILY • Play to Cure: Genes in Space • World’s first mobile game that uses the collective force of players to analyze real genetic data and help beat cancer #CrowdsourceSM4
- 12. COLLECTIVE INTELLIGENCE • Groups contain more knowledge than individuals • FCC Speed Test • Crowdsourcing comes full circle • Not representative #CrowdsourceSM4
- 13. CROWD CREATION • Crowd possesses creative energy • McDonald’s + Tongal • Make menu launches relevant • Leverage videos to tell brand trust stories • More inclined to listen to your friends #CrowdsourceSM4
- 15. LEGO • Lego utilizes Cuusoo which is a website which allows users to submit ideas for Lego products to be turned into potential sets available commercially #CrowdsourceSM4
- 16. #CrowdsourceSM4
- 17. Dorito’s • Crash the Super Bowl • Crowdsourced commercials from YouTube viewers • Annual competition • 2014 WINNER! Time Machine ad • $1 Million winner • Only cost $200 to make #CrowdsourceSM4
- 18. CROWD VOTING • Uses the crowds judgement to utilize vast quantities of info • American Idol • Dancing With the Stars • So You Think You Can Dance #CrowdsourceSM4
- 19. CROWD FUNDING • Allowing large groups of people to replace banks as a source of funds • Kickstartr • Crowd Tilt #CrowdsourceSM4
- 20. 1 S T P R O J E C T T O H A V E T H E B L E S S I N G O F A M A J O R M O T I O N S T U D I O NEARLY TRIPLED THE ASKING PRICE OF $2 MILLION
- 21. CROWDSOURCING 411 • Pick the right model • Pick the right crowd • Offer the right incentive • Crowdsourcing isn’t a replacement for paid employees • An enthusiastic crowd requires direction #CrowdsourceSM4
- 22. 411 CONTINUED • Keep it simple and break it down • Remember Sturgeon’s Law • Remember the 10% • The community is always right • Ask not what the crowd can do for you but what you can do for the crowd #CrowdsourceSM4
- 23. LEGAL CONCERNS • Government • PII: Personally Identifiable Information • PPA: Paperwork Production Act • Brands • Internal Legal Teams • Crowdfunding #CrowdsourceSM4
- 24. FUTURE • Keep expanding • Second nature to any organization (government/nonprof it/company) • Become expectation of every company
- 26. Thank you!