5. The next software platform shift
1960’s 1970’s 1980’s 1990’s 2010’s
MAINFRAME MINI PERSONAL DESKTOP INTERNET MOBILE INTERNET
COMPUTING COMPUTING COMPUTING COMPUTING COMPUTING
6. THE ADOPTION OF THE MOBILE
INTERNET GOES
9x
FASTER THAN THE DESKTOP INTERNET
IN THE NINETIES.
21. Mobile allows you to be active at any Location
and at the same time to be connected to your
entire Social graph, or network and their
opinions, advice and buying power. The
implications for Marketers are a dramatic
paradigm shift which will disrupt almost every
business. Period.
22. Top E-Gommerce Actîvîtîes Performed by Mobile Users in Retail Stores
by % Reach
Source: comScore Mobilens, Fraooe. 3-month-averaee encline October 2011
1
Text~ or ca lied friends/famly about a
18.9%
product
Took p icture of a product 17.9"
Sent picture of product to family/friends 9.7"
Scann~ a product barcode 6.0%
Compa red product priees 2.7%
Reseerched product featu res 2.0%
Found coupons ordeals 1.7%
{
Check~ product availability 1.1%
J
23. amazon
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24. Mobile Deals Set to Lure Shoppers Stuck in Line
The New Y()ft( T"""
Mandy Chan, wltl twtr daughtor Mla, usod her smartphone to compare priees online whila shopping at a Taroet ln Las
Vegas.
By STEPHANIE CLIFFORD
Pubhthtd: Novembor 10, 2011
As retailers battle to draw customers into their stores on Black Friday, 1) RECOMMEND
online merchants are plotting a cunning ambush - offering an "!# lWITTER
arsenal of mobile-only deals intended to pick off shoppers as they lm LINKEOIN
wait in line. 181 SION IN TO E·
U:AII
28. work
Local advertising revenue streams are crucial to many media
companies. The growth is in the convergence of local and mobile.
For CONCENTRA, one of leading local media companies, we
identied and created its rst mobile product generating a local and
mobile advertising revenue stream.