1. The Possession
https://www.youtube.com/watch?v=hELze9YRT
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2. At what point in the trailer are we
told the name of the film? Why is
this?
 The name of this film is presented
to the audience, like the vast
majority of trailers, at the end just
before the credits so that the
audience are able to remember it.

3. Why are we told who is starring in the
film? How is the information given to
us? Why?
 We are told at the end of the trailer, in the
credits who is going to be starring in the film.
If the audience is familiar with a particular
actor who they have seen in successful films
before, they will have a bigger interest in
watching the movie.

4. What type of action from the film do
we see?
 We see a certain degree of fast paced action
which is predicted for a horror movie trailer.
There is also some violence and aggressive
behaviour from the young girl. Some clips
show magical, supernatural happenings; for
example the characters impulsively flying
across rooms from a seeming heavy wind. At
the start, it is very normal every day action,
but half way through the trailer, it becomes
very surreal.

5. What clues does the music give us as
to what type of film the trailer is
advertising?
 At the start of the trailer, the music is very
simple, just playing three different notes;
however this still has so much effect and creates
a very absurd atmosphere. As the trailer
progresses, it goes on the playing of simple chord
sounds and then later, along with the chords,
choral singing starts. The tense feeling created
when watching the clip proves that it is
advertising a horror movie as it gives a sort of
morbid impression causing the audience to feel
on edge.

6. How does the speed of what we see compare to
watching a clip from a film? Why is this? Does
the speed alter through the trailer or stay the
same? What are the main transitions used?
 The speed of this trailer isn’t as fast paced as I’ve seen a
lot of horror movies to be. It has longer clips so that more
text is delivered as there is no voice over. The part where
the trailer does speed up is towards the end for the climax
to get the heart racing. The speed in most horror trailers is
generally a lot faster to what we would see in the real
film, therefore it would be somewhat different watching
this clip from the actual film. I couldn’t imagine it to be
quite as gripping as the trailer because of the slower pace.
The constant change in tempo and dynamics of the music
helps add to the speed of the trailer and make it seem
faster.

7. What information are we given in the
very last frame of the trailer? Why is
this?
 In the very last frame of the trailer, we are
given the writers names of the film, followed
by “Coming soon”. The writing of coming soon
is to draw in the audience and make them
interested in when it will be introduced to the
cinemas.

8. Does the trailer make clear its USP?
What is it?
 I can’t find a clear unique selling point in this
trailer; however the fact that it states part way
through the trailer that is it based on a true
story, could be something that sells it to the
audience as realism in a horror movie isn’t
something one would expect to be very
common.

9. Can you identify the logo from the
distribution company? When do we
see this?
 The logo of the distribution company
“Lionsgate” is presented right at the start of
the trailer, following the typical conventions.
It is presented again at the end in small and
on the credits page.

10. Where would you expect to see this trailer?
Before what films at the cinema? In the breaks
of which TV programmes?
 One would normally expect to see this trailer
before films from higher age classification at the
cinema as it wouldn’t be suitable for viewing by
infants. It would probably come before the
screening of a horror movie as the people seeing
it will clearly already have an interest in horror
films. Similarly, in the house it would only be
expected to be shown at a later hour when
children are not about to see it. Again, it would
be shown in the breaks of the more mature,
explicit TV programmes and quite possibly in the
breaks of heavy drama or action films.