2013-04-17: Lean Startup in the Enterprise: Opportunities & Challenges

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Baltimore Lean Startup

By Sarge Salman

Technologie Business

Lean Startup in the Enterprise:
Opportunities & Challenges
Sarge Salman, PhD

@sargesalman linkedin.com/in/sargesalman
Lean Startup®

@sargesalman linkedin.com/in/sargesalman
Lean Startup®
“I kept having the experience of working
incredibly hard on products that ultimately
failed in the marketplace”
“Why are startups failing so badly everywhere
we look?”
Develop a product under conditions of extreme uncertainty

@sargesalman linkedin.com/in/sargesalman
Running the simplest experiment
to quickly test a business assumption
Lea(r)n Startup

@sargesalman linkedin.com/in/sargesalman
Running the simplest experiment
to quickly test a business assumption
Lea(r)n Startup
Whoever learns fastest, wins!

@sargesalman linkedin.com/in/sargesalman
Lea(r)n?
Customers
SOLUTION
Problem
Channels Costs
Revenue

@sargesalman linkedin.com/in/sargesalman
Lea(r)n

@sargesalman linkedin.com/in/sargesalman
STARTUP Lea(r)n
<Baltimore Lean Startup 6-Month Video>

@sargesalman linkedin.com/in/sargesalman
ENTERPRISE Lea(r)n
One Company’s Efforts To Survive 40 Years of Success
In A 3000 Year Old Industry

@sargesalman linkedin.com/in/sargesalman
ENTERPRISE Lea(r)n
9 Ideas 2 Products

@sargesalman linkedin.com/in/sargesalman
ENTERPRISE Lea(r)n
9 Ideas 2 Products
• Energy, Camaraderie
• Fast Vetting
• Blind Spots
• Integration

WORKSHOP
Idea Generation - Focus on Experimentation
Thu Apr 18, 9a-12p
Kim Ballestrin
goo.gl/Og6Pi
bmorelean20130418.eventbrite.com

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