5. 5
So, what is a media company (who happens
not to be Google or Facebook) to do?
6. 6
Dive deep into an area that you can own.
For WaPo this is all about Political Washington
• PostTV
• BrandConnect
• Heavy targeting to Capitol Hill
Specialize
10. 10
• Each experiment has a P&L and an owner
• Drive revenues that are not dependent upon digital
display (incl. video)
• Stay within strategic core and leverage Post
affiliation
Structure
for
WaPo
New
Ventures
11. 11
What is ServiceAlley?
• Launched in Jan 2010 as a review based marketplace
free to consumers with open access to provider info
• Added a social
recommendation tool
called Friendorsements to
find home contractors
your friends recommend
12. 12
Why Home Services?
• Large industry made up of lots of small businesses
• Trust is a major issue and WaPo brand can help there
• Large incumbents with models that predate online
social networking
• Word of mouth the main source of info for most consumers –
even before online social networks
15. 15
• Runway
• The ability to invest for a long period of time
• Mindset
• Invent
• Patience
• Put customers first
What
does
the
Jeff
Bezos
acquisi7on
mean?