Paul Wilkinson of Signspeed recently gave an illustrated ten minute talk to the group. This time Paul showed Signspeed’s use of component ideas when building a product, in this case, the designs for their own sign and their own van. Paul pointed out as you can see that this has used a “building block” approach, so that the finished product refers to all the elements of the company’s abilities in an eyecatching way while linking back to the company’s core identity. Joined-up marketing at work. Paul usually puts an element of fun into his presentations. On this occasion, he kept the audience wondering about the “test” at the end. All was revealed on the final image. So, have you thought about spreading the word about your products and services? Then why not try BNI? Along with the right sort of marketing and design backup from Signspeed of course, it’s hard to think of a better way of getting word-of-mouth marketing to work for you!