This document provides public relations students with advice and recommendations for using social media effectively. It emphasizes the importance of listening to customers on social media, sharing valuable content, maintaining a professional online reputation, staying aware of new social media platforms, continuing to learn about social media, and connecting with experts in the field. Students are encouraged to read recommended books and contact the author for additional resources.

1. Things Public Relations StudentsNeed to Know About Social Media Now. Barbara B. Nixon Assistant Professor :: Southeastern University

2. What the heck IS social media? Video Credit: Social Media Revolution Refresh by Erik Qualman

3. Where R U @?

5. Where are your customers?

6. Listen first.

7. Share Then share.

8. Social media is

9. Be paranoid. Just a little.

10. The “Suck OR Die” Factor

11. Google Yourself “Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez

12. Keep learning.

13. A Warning

14. Beware of Shiny Object Syndrome

15. Three Challenges

16. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff

17. Join. This. Now.

18. Develop. This.Now.

20. For links to sites mentioned today, see bit.ly/fpralinks

21. Contact Me Barbara B. Nixon, Ph.D. (ABD) Public Relations Faculty Southeastern University & Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bbnixon@seuniversity.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com