7 Things You Need to Know About Social Media NOW
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Slides to accompany a workshop I developed for Lanier Upshaw in Lakeland, FL
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7 Things You Need to Know About Social Media NOW
- 1. Things You Need to Know About Social Media Now. Prepared for Barbara B. Nixon Assistant Professor :: Southeastern University
- 4. Social Media = Cat Videos?
- 5. What the heck IS social media? Video Credit: Social Media Revolution Refresh by Erik Qualman
- 6. Where are your customers?
- 10. Be paranoid. Just a little.
- 11. Keep learning.
- 12. Three Challenges
- 13. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff
- 14. Join. This. Now.
- 15. Develop. This. Now. Social Media Policy
- 19. Understand what social media is Learn how your customers use social media Listen first Then share Remember that social media is 24/7/365 Be paranoid (just a little) Keep learning
- 20. The ONE thing
- 21. Contact Me Barbara B. Nixon, Ph.D. (ABD) Interim Chair, Communication Department Southeastern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bbnixon@seu.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com
Notes de l'éditeur
- Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
- Feel free to live tweet this presentation (if you’re attending live).
- If a customer Googles your name, where will she find you online?
- See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
- Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
- Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
- Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
- Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
- Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
- Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
- Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
- Create a social media policy for your company: http://socialmedia.policytool.net/
- Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
- YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
- Image Credit: http://mintees.com/tees/332265-nostalgia
- Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
- [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.