The Ethical Public Relations Professional

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The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)

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Ethical Decision Making in PR is Like

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Ethics and Health Education/Promotion Chapter 5 Copyright © 2018 Pearson Education, Inc. 1 Chapter Objectives - 1 Identify and define the three major areas of philosophy Define ethics Explain the difference between ethics and morality Explain why it is important to act ethically Define professional ethics Explain and briefly describe the two major categories of ethical theories Copyright © 2018 Pearson Education, Inc. Chapter Objectives - 2 Identify principles that create a common ground for all ethical theories Outline a guide for making ethical decisions Identify ethical issues associated with the profession of health education/promotion Explain how a profession can ensure that its professionals will act ethically Define code of ethics and identify the source of the code available for health education specialists Copyright © 2018 Pearson Education, Inc. Key Terms and Origins Major areas of philosophy Ethics (the study of morality) Epistemology (the study of knowledge) Metaphysics (the study of the nature of reality) Ethics dates back to 470–399 B.C. Ethos and Mores – both mean character Ethics – the science of how choices are made Morality – the activity of making choices and of deciding, judging, justifying, and defending those actions People use terms such as good, right, bad, and wrong when referring to ethical judgments about human behaviors Copyright © 2018 Pearson Education, Inc. Why Should People Act Ethically? - 1 Ethics provide a standard by which we live Ethical behavior brings meaning and purpose to life Ethical behavior leads to a healthier and more satisfying life Copyright © 2018 Pearson Education, Inc. Why Should People Act Ethically? - 2 Professional ethics Focuses on the “actions that are right and wrong in the workplace and are of public matter” Professional ethics guide individual behavior in the work setting Professional socialization – coming to an understanding of what behaviors are appropriate in a professional role Research ethics – subset of professional ethics “Comprises principles and standards that, along with underlying values, guide appropriate conduct relevant to research decisions” Voluntary participation is the foundation of research ethics Copyright © 2018 Pearson Education, Inc. Ethical Theories Provide frameworks to evaluate whether human actions are acceptable Major categories of theories Deontological (formalism or non-consequentialism) Looking at the act; the end does not justify the means Theories “that claim that certain actions are inherently right or wrong without regard to their consequences” (Reamer, 2006) Teleology (consequentialism) Looking at the consequences; the end does justify the means Evaluate the moral status of an act by the goodness or the consequences (Reamer, 2006) Neither category of ethical theory can be used for all moral issues Ethical questions are answered through philosophical thought, using reason, logic, & argument Copyright © 2 ...

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Uneak White's Personal Brand Exploration Presentation

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Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

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How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

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Dive into the world of sales excellence with 'A Day in the Life of a Salesman/Woman.' This presentation offers insights into the daily routines and strategies of dedicated sales professionals, covering everything from strategic planning to closing deals. Explore key insights and practical tips for navigating the modern marketplace while celebrating the passion and purpose of those who drive the business forward.

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

IlamathiKannappan

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Famous Olympic Siblings from the 21st Century

Famous Olympic Siblings from the 21st Century

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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Katrina Personal Brand Project and portfolio 1

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RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

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Monthly Social Media Update April 2024 pptx.pptx

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Uneak White's Personal Brand Exploration Presentation

Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

Forklift Operations: Safety through Cartoons

How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

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It will be International Nurses' Day on 12 May

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A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

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Famous Olympic Siblings from the 21st Century

Famous Olympic Siblings from the 21st Century

The Ethical Public Relations Professional

1. The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)

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