My slides from the SxSW 2011 workshop I presented with Chris Risden (@livebysatelilte) and Nick Disabato (@nickdpi) on Behavioral Design and Persuasion.

1. Ethical Frameworks
for Behavioral Design
Brad Nunnally ~ #sxbehavior ~ SxSW 2011

2. What are Ethics?

4. It’s About Decision Making

6. Neither Are RIGHT or WRONG

8. Modifying Behavior = Manipulation

11. Strive to do good

13. Virtue Ethics

18. Categorical Imperative

23. Utilitarianism

25. T
Timing

28. Altruism

31. Kickstarter

32. Ready For Zero

33. Many other frameworks exist

35. Determine Your Goals

37. Walk The Right Path

38. References
PHI 110: Introduction to Philosophy
Foundation of Libertarian Ethics
School of Humanities and Sciences
Nicomachean Ethics
Groundwork of the Metaphysicals of Morals
Utilitarianism
Introduction of Positive Philosophy
Ethics: A Graphic Designer’s Field Guide

39. Brad Nunnally
User Experience Designer
Email - bnunnally@gmail.com
Twitter - @bnunnally
Blog - http://www.bradsramblings.com
Slideshare - http://slidesha.re/gBFMZi