What can you learn from criminal models & legally apply in your business?

1. Text
flickr cc flea_ef

2. Many people just love luxury clothing
... ...
cc theamarand

3. But, brands like these are expensive!
... ...
and that’s a problem...

4. So some people will go
Fake
= Low quality
= cheap!

5. You get what you pay for...
But there is another option!

6. Solution 2
Outlet Store
s!

7. Solution 2
Outlet Store
s!
Original brands, no fakes! = High quality

8. Solution 2
Outlet Store
s!
Original brands, no fakes! = High quality
After season, overstocks,... = it’s cheap!

9. But there is something fishy going on...
flickr cc flea_ef

10. Polo via Polo via
Normal retailer Outlet
=
The same but ‘overstock’ product?

11. Polo via Polo via
Normal retailer Outlet
=
250gr. weight Polo 200gr.
less fabric = less quality =

12. You get what you pay for?
This is not ‘overstock’ but
official low quality production.

13. Solution 2
Outlet Store
s!
but low
Original brands, no fakes! = High quality
After season, overstocks,... = it’s cheap!
special production less expensive

14. It’s by tricking people that brands
make huge piles of money.
... ...

15. It’s by tricking people that fashion brands
make huge piles of money.
... ...
Annual Revenue
Regular Outlet
45% Outlet stores account for 40-50%
55% share in annual revenue already!

16. So don’t be fooled when buying
via (online) outlet channels.
Want more insight in
Black Business Models?

17. Tickets & info via
blackbusinessmodels.com
By Board of Innovation, international office for business model innovation
- helping companies find new and better revenue streams -