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Pub West So Many Devices, So Little Time
- 7. Where is Digital Content Read Right Now ? Thursday, November 12, 2009 Mainstream Market Early Market Early Adopters
- 11. Likely Device Progression - dedicated devices vs. multi-use devices - trade publishing vs. education and/or professional Thursday, November 12, 2009 Source: Sarah Epps at Forrester Research
- 12. Market Roadmap - drivers: content availability, user experience, viable bus models Thursday, November 12, 2009 Source: Allen Weiner at Gartner Research
- 13. There is a way to herd cats: Move their food.
- 17. New York Times Case Study Thursday, November 12, 2009
Notes de l'éditeur
- Graphics need help!!
- Graphics need help!!
- This slide addresses the multitude of players in the value chain right now The red arrows depict the vast array of channel options and strategies Emphasize that this is doing nothing but picking up momentum (bullet points) The Publisher goal would be either getting 1) closer to the reader OR 2) (create a subtle sense for the prospect of overwhelm and mayhem)