2. Army Multi-Cultural Initiative
Revolution Racing
• NASCAR’s Drive for Diversity
Program
• K&N Pro Series East
• Whelen All-American
• Youth Racing Program
The Longshot Mobile Marketing
• Simulator to reality driver
• Info/Recruiting Station
search
• Show Car
• Millennial appeal
• Panel Discussions
• Social Media
• Education/Awareness
• Economically accessible
• iRacing Simulator
• Data Capture
3. K&N Pro Series East
RYANGIFFORD DARRELLWALLACE
10 Races
• 3/27 Greenville Pickens, SC
• 4/3 South Boston, VA
• 5/23 Iowa, IA
• 6/6 Martinsville, VA
AGE: 20 AGE: 16 • 6/25 New Hampshire, NH
HOME: Winchester, Tenn. HOME: Mobile, Ala.
• 7/3 Lime Rock, CT
SERGIOPENA MACKENABELL • 7/30 Lee, CT
• 8/28 Gresham, GA
• 9/17 New Hampshire
• 9/24 Dover
4x$750,000 = $3,000,000
AGE: 16 AGE: 19
HOME: Catharpin, Va HOME: Carson City, Nev.
5. Youth Racing Program
4 Legends Cars
3 Bandoleros
• Competing during the
summer in the Carolinas
7x$5,000 = $35,000
6. Army Mobile Marketing Tour
Promotion, educational outreach, recruiter, data
capture, interactive and motorsports simulation
34 Dates
• 4 HBCU (NASCAR College Tour)
• 10 K&N Pro Series races
• 10 Whelen All-American races
• 10 Army East Coast events
$350,000
7. The Longshot
Virtual iRacing simulator to
reality driver search and
development program (the
Longshot)
Includes winner’s 2011
Whelen All-American Series
ride plus driver living
expenses
$250,000
11. Entitlements
– Primary sponsor of ALL (10) Revolution Racing – In-Market and At-Track Promotions
cars and teams in 2010. • A minimum of 10 at-track promotions in the four
– Primary sponsor of ALL (10) D4D driver suits Whelen All-American Series markets we run
• A minimum of 10 at-track promotions in select
– Primary sponsor of ALL (7) youth racing teams K&N Pro Series East markets we run
– Primary sponsor of Revolution Racing Show Car • Inclusion in NASCAR College (HBCU) Tour
– Branding on Revolution Racing haulers, pit boxes • CIAA Tournament – Charlotte, NC
and equipment • Ten (10) Army East Coast events - TBD
– A strong multicultural message for your brand. • Hospitality for recruits, prospects and personnel
– Official sponsor of The Longshot driver search • Recruiting/Info Booth
competition: • Show car
• Branding on social media site • Driver meet & greets
• Custom in-simulator car graphics • Promotional Items
• Branding at the Revolution Racing Technology & • Participation in panel discussion
Training Center • Data capture
• March 2 Success exclusive races and challenges – Access to race shop for corporate initiatives.
– Sponsor Listing, logo and link on www.d4d.tv – Use of drivers’ names and likeness
– Sponsor Listing, logo and link on – Use of Drive for Diversity and Revolution
www.revolutionracing.net Racing designation and marks
– Custom Army profile on www.d4d.tv – Weekly social media webisodes, press release,
– Custom Revolution Racing/Army background on photos and blogs
@RevolutionRacing Twitter page. – Initial sponsor welcome – Press Release,
– Signage at Race Shop Websites, Facebook and Twitter
12. Menu
Individual Assets U.S. Army Total Package
Property Cost
K&N Pro Series East $3,000,000 $2,500,000
Whelen All-American Series $600,000
Youth Racing $35,000
Mobile Marketing $350,000
The Longshot $250,000
Total $4,235,000
13. Army shall have first right of refusal on sponsorship for any of the 2010 Revolution Racing drivers should they
progress with Revolution Racing to the NASCAR Camping World Truck or NASCAR Nationwide Series in 2011.
13
