2. About Revolution Racing Revolution Racing is a majority minority owned company that manages NASCAR’s Drive for Diversity program.
3. Mission The goal of the organization is to advance the careers of minority and female drivers, crew members, pit crew athletes and aspiring front office personnel. 3
4. Leadership JOHNSTORY TINADeVEAUX MAXSIEGEL PHILHORTON BLAIRADDIS ANDYSANTERRE President Director of Competition Whelen All-American Series Vice President of Marketing Chief Executive Officer Pit Crew Coach and Trainer Director of Competition Camping World Series 4
6. Our Racing Programs Revolution Racing fields teams in four divisions: NASCAR Camping World Series East NASCAR Whelen All-American Series INEX Legend cars INEX Bandolerocars
7. Our Outreach Programs NASCAR College Tour 7 HBCU dates Community Outreach Churches Schools Mobile Marketing iRacing The Longshot Virtual to reality driver search and development
8. Our Media TV Changing Lanes on BET Camping World East on Speed TV Social Media Web Sites D4D.tv RevolutionRacing.net DriverforDiversity.com NASCAR Sirius Satellite Radio NASCAR.com Print Uptown Magazine
9. Technology Revolution Racing’s academy style training program utilizes motorsports simulation software provided by iRacing.
13. Sponsorship Opportunities Revolution Racing owns a business model unique to all of NASCAR, and can demonstrate significant return of investment (ROI) for any sponsor attempting to reach both the NASCAR fan and minority consumers, particularly African Americans. Revolution Racing’s targeted promotions reach the affluent African American community not necessarily attending NASCAR races. The team’s diverse group of drivers resonates with both NASCAR fans and non fans alike. The company’s relationship with the BET Network, which will air eight one-hour episodes of “Changing Lanes” in the spring of 2010, provides a targeted marketing opportunity to all sponsors of Revolution Racing unique to any race team in NASCAR. Changing Lanes is a documentary detailing the process drivers go through in order to be invited to participate in NASCAR with Revolution Racing.