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Wednesday, September 25, 13
MY STORY
COREVALUES
EXECUTION
FUNNIESWednesday, September 25, 13
MY STORY
Wednesday, September 25, 13
COREVALUES
• finding the story
• telling the story
• seeking the story
• sharing the story
telling & sharing rich stories
Wednesday, September 25, 13
EXECUTION
• own your media
• own your conversation
• own your brand
• credibility is everything
bring passion to the market
Wednesday, September 25, 13
OWNYOUR MEDIA
Wednesday, September 25, 13
3/18/13 3/21/13 3/26/133/21/13 4/12/13
New
Brand
Launch
Wednesday, September 25, 13
Wednesday, September 25, 13
OWNYOUR CONVERSATION
Wednesday, September 25, 13
#SoLongVampires
IN ONE WEEK
Tweets: 3,581
YouTube: 4.8m
Wednesday, September 25, 13
social care
Wednesday, September 25, 13
OWNYOUR BRAND
Wednesday, September 25, 13
8/12/13 8/26/13
Wednesday, September 25, 13
Writing Passionately Consistently
$
@MartyBoardman
Wednesday, September 25, 13
Wednesday, September 25, 13
CREDIBILITY IS EVERYTHING
Wednesday, September 25, 13
Wednesday, September 25, 13
STAY AWAY FROM SELFIES
Wednesday, September 25, 13
INFLUENTIALTWEET
Wednesday, September 25, 13
THE PROMOTEDTWEET
Wednesday, September 25, 13
CONFIRM
EVERYTHING
Wednesday, September 25, 13
MONITOR
CONVERSATIONS
Wednesday, September 25, 13
KEEPYOUR BUSINESS OFF FACEBOOK
Wednesday, September 25, 13
HAVE COMPASSION
Wednesday, September 25, 13
Wednesday, September 25, 13

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#SE2013 - Owning Your Story