Studii de caz despre afaceri (din .ro si din afara) care folosesc Social Media si au urmarit rezultatele in cifra de afaceri

1. Social Media in business?
Exemple
Bobby Voicu – Social Media Snowcamp 2011

2. Inghetata Humphry
Slocombe
• Twitter succes
• Un magazin de inghetata cu 14
locuri
• 300.000 de followeri
• Impertinent
• Fii diferit!

3. Emerson Salon
• Twitter, Facebook, blog
• 75% dintre clienti de pe social
media
• Site personalizat
• Clientii din social media sunt mai
fideli si cheltuie mai mult

4. Uniqlo – 26 de ani
• Twitter to the max
• Discount de 10E
• 60.000 de persoane au primit
discount
• Aprox. 1.500.000 de twit-uri
• Doua zile in trending topics

5. Vamplets
• Facebook Ads
• 300% incasari
• 250$/luna
• 1000$ venituri

6. Restaurant chinezesc [RO]
• Facebook management – 6 luni
• 4 articole pe bloguri
• ROI – 120%
• S-a livrat lista cu numele celor care
au venit in restaurant, cat au
comandat, care a fost profitul
restaurantului

7. ShoeDazzle
• 600% crestere in numarul de share
• Sute de mii de like-uri
• Userii de pe FB cumpara mai mult
si mai des
• Folosit la maxim optiunile
Facebook (Connect, API, Social
Graph)

8. Blogul Zappos
• Nimic despre vanzare
• Totul despre cultura companiei
• Word of mouth la maxim
• Va doresc sa aveti client o
companie asa misto, cu un CEO asa
curajos

9. Stiinta si tehnica [RO]
• Campanie pe bloguri
• Facebook Ads
• Facebook management
• Rezultat: abonamente in valoare
de 5000E

10. Alte exemple
• Dell: 6.5 milioane dolari in comenzi
pe twitter
• Old Spice: brandul numarul pe
men body wash

11. Resurse
• 1. http://www.clickz.com/clickz/column/1729013/social-media-case-study-
houlihans-restaurants
• 2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-
media-10-case-studies/
• 3. http://www.socialmediaexplorer.com/social-media-marketing/social-
media-customer-value/
• 4. http://techcrunch.com/2010/07/17/how-social-media-drives-new-
business-six-case-studies/
• 5. http://venturebeat.com/2010/06/09/starbucks-social-media/
• 6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media-
campaign-stats/
• 7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case-
studies/28254/
• 8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social-
commerce-roi/
• 9. http://www.penn-olson.com/?p=19191
• 10.
http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html

12. Va multumesc!
• @BobbyVoicu
• Facebook.com/BobbyVoicu
• Bobbyvoicu.ro