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Riding on Web 2.0 to conquer the world The Pulse story MSC SSO CEO DIALOGUE Presented by Bob Chua – CEO
The Dream
The Dream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Opportunity
Market Size - Globally Source: ESOMAR Global Market Research Report 2009, page  7
Centralization of Cost Centres
Centralization of Profit Centres
The Evolution of Research F2F Pre-1980’s Mass Telephone 1980-2005 Interruption
Interruption Based
The Tipping Point Internet Now Telephone 1980-2005 Interruption
Research 1.0 Process Need for  market intelligence  End client Data  analysis Questionnaire programming Questionnaire  translation Data  collection Data  processing Survey Solutions PULSE Business Decision End client Agency Research Study Design Agency Analysis And Insights
Research 2.0 Process Need for  market intelligence  End client Research Study Design Business Decision End client Analysis And Insights Data  analysis Questionnaire programming Questionnaire  translation Data  collection Data  processing Survey Solutions PULSE
Permission + Engagement Permission + Engagement
Research 2.0 Mediums
Research 2.0
The Journey
The journey ,[object Object],Brain-fart! (May ‘05) (May ‘06) (May ‘07)
History – Staff and Revenue ,[object Object],IPO
Media sluts
A New Brand World 2006
2006 Trade Shows ESOMAR WORLD CONGRESS The Queen Elizaberth II Conference Centre, London Sept 17 – 20 CASRO 31 ST  ANNUAL CONFERENCE Client Driven Change: How It Impact Our Business? The Ritz- Carlton, Marina Del Rey, Los Angeles, USA Oct 18 – 20
2006 Events OSIM Singapore Master 2006 Laguna National Golf & Country Club March 9-12, 2006 PULSE – DENTSU BRANDING SEMINAR 2006 Kuala Lumpur
2006 Awards MSC APICTA WINNER Asia Pacific ICT Awards for “Best Start-up Companies” GOLDEN BULL AWARD   Emerging SME’s RED HERRING ASIA 100 Finalist Winner for “Fastest Growing APAC Start-Up” PIKOM NATIONAL ICT   100 Finalist Winner for “Best of Start-Up Companies”
2006 PR
2007 Trade Show ESOMAR ASIA PACIFIC : NEW REALITIES Shangri-La Hotel, Kuala Lumpur, Malaysia March 12-14 MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPO Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 2 & 3 ARF 2007: RETHINK Annual Convention & Expo New York Marriott Marquis, NYC April 16 -18 CASRO : INTERNATIONAL RESEARCH CONFERENCE: APAC The Fairmont Hotel, San Francisco, USA   April 25 & 26
2008 Trade Shows MRS ANNUAL CONFERENCE : THE GREAT DEBATES The Riverbank Park Plaza, London March 18 & 19 ESOMAR  ASIA PACIFIC Asia Fast Forward The Ritz-Carlton Millenia, Singapore April 7 - 9 ADOI : SUPER “CEO” CONFERENCE Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 10 CASRO INTERNATIONAL CONFERENCE 2007 : GLOBAL New York, USA May 6 - 7
MRA 50 TH  ANNUAL CONFERENCE New York June 4 - 5 CASRO 13 TH  ANNUAL TECHNOLOGY CONFERENCE Millenium Broadway Hotel, New York June 26 - 27 ESOMAR CONGRESS 2008 Montreal, Canada Sept 21 - 25 CASRO 33 RD  ANNUAL CONFERENCE The Breakers, Palm Beach Oct 15 - 17 2008 Trade Shows
2007 Trade Shows ADASIA RESEARCH DAY SINGAPORE Hotel Intercontinental Singapore June 21 ESOMAR  CONGRESS : EXCELLENCE – 60 YEARS Berlin Intercontinental, Germany September 16 - 19 AMA 2007: MARKETING RESEARCH CONFERENCE Wynn Las Vegas Hotel, USA Sept 23 -26 CASRO 32 ND  ANNUAL CONFERENCE 2007 Innovation Applied: Creative Approaches to Meet Clients and Market Demands Four Seasons Resort Scottsdale, Arizona USA   Oct 10 -12
AMSRS 2007 : NATIONAL CONFERENCE The Changing Face of Research Luna Park, Sydney, Australia Oct 24 - 26 ESOMAR: 2007 PANEL RESEARCH Buena Vista Palace, Orlando, Miami USA Oct 28 - 30 ESOMAR: QUALITATIVE CONFERENCE & WORKSHOP Current and Emerging Trends in Qualitative Hotel Lutetia, Paris, France Nov 12 - 14 LONDON INSIGHT SHOW 2007 Research Innovation Advantage Earl Court London, UK   Nov 20 - 21 2007 Trade Shows
Pulse Online
Pulse Offline
Pulse Offline
2007 Events PLANET PULSE REGIONAL TRAVEL SURVEY One Utama Shopping Mall, Malaysia October 25 PULSE COCKTAIL PARTY An Evening with Pulse Group Luna Bar, Pacific Regency Kuala Lumpur, Malaysia March 13
Thought Leadership
PR
Pulse Offline
Pulse Offline
Get your own Billboard
Pulse DNA
E-CRM Ability to track sales, revenue visibility and intelligence
Proposal Generator Ability to generate proposals at anytime, anywhere within minutes
Survey Engine Ability to integrate TVC’s or Print Ad files and launch studies in any country, language or timezone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planet Pulse
Project Monitoring & Validation Stringent + Automated Quality Control Features
Live Reporting
Finance ERP Track revenue, PO’s, invoicing etc.
Web 2.0 ,[object Object]
Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Milestones June 2005 Incorporation of Pulse BPO Sdn Bhd  Sydney office established  October 2005   MSC status obtained  July 2006   Finalist for the Red Herring 100 Asia 2006 awards, and Golden Bull  October2006   Named as winner of APICTA award  February 2007 Secured venture capital funding from JAIC  March 2007 Established offices in London, NYC, Delhi and Singapore June 2008   IPO’d on London’s PLUS markets Established Singapore Office 2009 Watch this space!
Pulse – 4 years on ,[object Object],[object Object],[object Object],[object Object],[object Object],2009 Global Finalist Malaysia ICT 2006 Fastest-growing Start-up WINNER 2008 Emerging WINNER Most Promising Entrepreneur 2008 Awards  WINNER Emerging SME 2006 Malaysia Industry Excellence Award  2008 BRAND WINNER Ranked 119 Technology Fast 500  Asia Pacific 2008
Pulse Footprint Sydney  Kuala Lumpur  New York London  Singapore  New Delhi Pulse is quoted on the London PLUS exchange Headquarters Pulse Offices
Clients
Closing Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10. KICK SOME ASS!!
Thank You   [email_address]

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Mscceodialogue09 Bob Chua (Final)

  • 1. Riding on Web 2.0 to conquer the world The Pulse story MSC SSO CEO DIALOGUE Presented by Bob Chua – CEO
  • 3.
  • 5. Market Size - Globally Source: ESOMAR Global Market Research Report 2009, page 7
  • 8. The Evolution of Research F2F Pre-1980’s Mass Telephone 1980-2005 Interruption
  • 10. The Tipping Point Internet Now Telephone 1980-2005 Interruption
  • 11. Research 1.0 Process Need for market intelligence End client Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE Business Decision End client Agency Research Study Design Agency Analysis And Insights
  • 12. Research 2.0 Process Need for market intelligence End client Research Study Design Business Decision End client Analysis And Insights Data analysis Questionnaire programming Questionnaire translation Data collection Data processing Survey Solutions PULSE
  • 13. Permission + Engagement Permission + Engagement
  • 17.
  • 18.
  • 20. A New Brand World 2006
  • 21. 2006 Trade Shows ESOMAR WORLD CONGRESS The Queen Elizaberth II Conference Centre, London Sept 17 – 20 CASRO 31 ST ANNUAL CONFERENCE Client Driven Change: How It Impact Our Business? The Ritz- Carlton, Marina Del Rey, Los Angeles, USA Oct 18 – 20
  • 22. 2006 Events OSIM Singapore Master 2006 Laguna National Golf & Country Club March 9-12, 2006 PULSE – DENTSU BRANDING SEMINAR 2006 Kuala Lumpur
  • 23. 2006 Awards MSC APICTA WINNER Asia Pacific ICT Awards for “Best Start-up Companies” GOLDEN BULL AWARD Emerging SME’s RED HERRING ASIA 100 Finalist Winner for “Fastest Growing APAC Start-Up” PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”
  • 25. 2007 Trade Show ESOMAR ASIA PACIFIC : NEW REALITIES Shangri-La Hotel, Kuala Lumpur, Malaysia March 12-14 MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPO Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 2 & 3 ARF 2007: RETHINK Annual Convention & Expo New York Marriott Marquis, NYC April 16 -18 CASRO : INTERNATIONAL RESEARCH CONFERENCE: APAC The Fairmont Hotel, San Francisco, USA April 25 & 26
  • 26. 2008 Trade Shows MRS ANNUAL CONFERENCE : THE GREAT DEBATES The Riverbank Park Plaza, London March 18 & 19 ESOMAR ASIA PACIFIC Asia Fast Forward The Ritz-Carlton Millenia, Singapore April 7 - 9 ADOI : SUPER “CEO” CONFERENCE Sime Darby Convention Centre, Kuala Lumpur, Malaysia April 10 CASRO INTERNATIONAL CONFERENCE 2007 : GLOBAL New York, USA May 6 - 7
  • 27. MRA 50 TH ANNUAL CONFERENCE New York June 4 - 5 CASRO 13 TH ANNUAL TECHNOLOGY CONFERENCE Millenium Broadway Hotel, New York June 26 - 27 ESOMAR CONGRESS 2008 Montreal, Canada Sept 21 - 25 CASRO 33 RD ANNUAL CONFERENCE The Breakers, Palm Beach Oct 15 - 17 2008 Trade Shows
  • 28. 2007 Trade Shows ADASIA RESEARCH DAY SINGAPORE Hotel Intercontinental Singapore June 21 ESOMAR CONGRESS : EXCELLENCE – 60 YEARS Berlin Intercontinental, Germany September 16 - 19 AMA 2007: MARKETING RESEARCH CONFERENCE Wynn Las Vegas Hotel, USA Sept 23 -26 CASRO 32 ND ANNUAL CONFERENCE 2007 Innovation Applied: Creative Approaches to Meet Clients and Market Demands Four Seasons Resort Scottsdale, Arizona USA Oct 10 -12
  • 29. AMSRS 2007 : NATIONAL CONFERENCE The Changing Face of Research Luna Park, Sydney, Australia Oct 24 - 26 ESOMAR: 2007 PANEL RESEARCH Buena Vista Palace, Orlando, Miami USA Oct 28 - 30 ESOMAR: QUALITATIVE CONFERENCE & WORKSHOP Current and Emerging Trends in Qualitative Hotel Lutetia, Paris, France Nov 12 - 14 LONDON INSIGHT SHOW 2007 Research Innovation Advantage Earl Court London, UK Nov 20 - 21 2007 Trade Shows
  • 33. 2007 Events PLANET PULSE REGIONAL TRAVEL SURVEY One Utama Shopping Mall, Malaysia October 25 PULSE COCKTAIL PARTY An Evening with Pulse Group Luna Bar, Pacific Regency Kuala Lumpur, Malaysia March 13
  • 35. PR
  • 38. Get your own Billboard
  • 40. E-CRM Ability to track sales, revenue visibility and intelligence
  • 41. Proposal Generator Ability to generate proposals at anytime, anywhere within minutes
  • 42.
  • 44. Project Monitoring & Validation Stringent + Automated Quality Control Features
  • 46. Finance ERP Track revenue, PO’s, invoicing etc.
  • 47.
  • 48.
  • 49. Milestones June 2005 Incorporation of Pulse BPO Sdn Bhd Sydney office established October 2005 MSC status obtained July 2006 Finalist for the Red Herring 100 Asia 2006 awards, and Golden Bull October2006 Named as winner of APICTA award February 2007 Secured venture capital funding from JAIC March 2007 Established offices in London, NYC, Delhi and Singapore June 2008 IPO’d on London’s PLUS markets Established Singapore Office 2009 Watch this space!
  • 50.
  • 51. Pulse Footprint Sydney Kuala Lumpur New York London Singapore New Delhi Pulse is quoted on the London PLUS exchange Headquarters Pulse Offices
  • 53.
  • 54. Thank You [email_address]