Instant E-Training provides online marketing training through engaging e-learning videos taught by top industry leaders. The training covers topics like SEO, social media, paid search, and is aimed at imparting interactive lessons. Some of the instructors featured include Eric Enge, Bob Tripathi, and Krista Neher. The training is focused on teaching practical digital marketing skills that can be applied for a lifetime.

1. About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish
and you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philosopher
Founded in late 2010, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.
Training provided by some of the top industry leaders including….
Shari Thurow Eric Enge Christine Churchill Bob Tripathi Krista Neher Dan Zarrella Hollis Thomases
www.instantetraining.com 1

2. Bob Tripathi
• Over 10 Years of “in-the-trenches” online marketing
experience
• Top rated speaker at industry conferences on SEO,
Social Media, Paid Search topics
• Worked with large US brands like Discover Card, Sears
Holdings championing online initiatives
• Passion for training led to Instant E-Training
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3. Eric Enge
• Sought after industry speaker on SEO & Social Media.
• Lifelong entrepreneur with experience building web
properties.
• Trained & consulted with many Fortune 500
companies on SEO.
• Founder of Stone Temple Consulting, 15 person
SEO/SEM firm.
• Passion for training led to Instant E-Training
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4. Agenda:
11.55 – 12 pm Introduction
12 pm – 12.40 Eric Enge Presentation
12: 40 – 12:50 Recent Google Updates
12:50 – 1 pm Attendee Q&A
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5. Think Like A Google
Search Engineer
Eric Enge
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6. Agenda:
12 pm – 12:40 Eric Enge Presentation
12:40 – 12:50 Recent Google Updates
12:50 – 1 pm Attendee Q&A
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7. SEO Training Workshop – Starts August 12th
Top SEO leaders including…
Bill Shari Eric Christine Arnie Carolyn Bob Marshall
Hunt Thurow Enge Churchill Kuenn Shelby Tripathi Sponder
& more…
14 sessions including…
 Advanced Keyword Research  Local SEO Free Seat
 Site Architecture for SEO  Video SEO Giveaway
 On-Page Site SEO during
 Social Media signals for SEO
this
 Technical SEO  In-House SEO webinar !!
 Link Building Fundamentals  Web Analytics for SEO
 Link Building with Social media
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8. The Slogan is Real
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9. Larry Page & Sergey Brin
Founders believe that
serving users is what
is best for Google
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10. Search Engine Market Share
AOL Search Engine Market Share
Ask
3% 2%
Bing
14% Google
Yahoo
Yahoo Bing
16% Ask
Google
65% AOL
Market Share Is Google Makes
What Drives User Experience
Revenue Goal #1
User Experience
Drives Market
Share
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11. Won’t Trade User Experience for Short Term Sales
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12. More Traffic from Search than any Other Source
Search Engines
Referring Sites
Direct Traffic
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13. Position Matters
1st
2nd
3rd
All Others
4th
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14. Typical Clickthroughs on SEO vs Paid Search Ads
Paid: Offers Direct Response Organic: Results take months
Model, comes with CPC Fees to see, but are more enduring
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15. Search Engines are Software Programs
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16. They have a Big Job
Crawl one trillion+ web pages
Oh God !!!
Perform semantic analysis on All of Them Totally
Exhausted
Map ALL the links on the web
Use this data to map results for ANY
search query
Respond to any query in < 0.2 seconds
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17. They have Limitations
Give Me Only
HTML ! It’s
Easy
Images
HTML Code
Videos
(Including Flash)
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18. SEO Best Practices
(at-a-glance)
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19. On Page SEO Defines Relevance
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20. Most Important On Page Factors
Good Site Architecture Keyword Relevance
Title Tag On Page (Text) Content
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21. Directory Structure
Flat Directory Broad and
Structure Shallow
Structure
Hierarchical
Directory
Structure
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22. Use Keyword Research
https://adwords.google.com/select/KeywordToolExternal
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23. Decide on Content
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24. Pick Your Title Tag
A good title tag should be
anywhere from 40 to 69
characters in length
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25. Simple Clean Navigation
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26. Breadcrumbs
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27. On Page SEO Enters You in the Competition
Can’t Win Without
Entering
Necessary, but
not sufficient!
Critical to
Success
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28. So how do you Win?
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29. SEO Ranking Factors
4%
20% 21%
7% 19%
11%
18%
Source: ME
Over 200 Ranking Signals in Use!
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30. Links Are Like Votes in an Election
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31. Links Are Not Created Equal
Site A
Killer
Link 1
Search Results
#1 !
#2
Link 1 Site B
Link 2
……….
…1000
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32. Clean Text Link
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33. Search Engines Do Not Count All Links
Links they can’t read:
Encrypted JavaScript
In an iFrame
Links on pages that they can’t crawl
Can’t find
Marked as NoCrawl in Robots.txt
Links marked with NoFollow Attribute
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34. Don’t Want you to Buy Links
Same Reason Why You are not Supposed
to Buy Votes in an Election
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35. Who are the Linkers?
• Must care about your visitors
• Must see Great Content on your site
• Must see Unique Value in your content
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36. Great Content…
Establishes Relevance
Attracts Links
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37. Uniqueness is Essential
Unique Content is in Demand
By Customers
By Linkers
By Search Engines
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38. 1st Sample Site on Frogs
Here is some info on Frogs:
• Frogs are green
• Frogs live in water
• Frogs like to jump
• Frogs are not toads
Thanks for reading our article
on frogs.
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39. 2nd Sample Site on Frogs
We are
different
Frogs are interesting creatures partly because they are
green. Many people do not realize that they are not
toads. Frogs like to jump and live in water.
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40. 3rd Sample Site on Frogs
While often confused with toads, frogs
are not the same as toads. Here are
some key facts:
• Color: green
• Habitat: Water
• Locomotion: Jumping
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41. User Interaction
This user wants to know what frogs eat
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42. Creating Engagement with Video
• Video increases user engagement on site,
• Video SEO can generate lot of traffic
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43. Google’s Emphasis on Local SEO
Tip: If you are a local business claim your
business on Google and add attributes Like
pictures, videos, location, etc.
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44. Leverage Alternative Media for SERP Placement
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45. Social Media Signals in SERPs
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46. Google’s Entry Into Social
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47. Learn All this & more in our SEO Training
Workshop starting August 12th
Bill Shari Eric Christine Arnie Carolyn Bob Marshall
Hunt Thurow Enge Churchill Kuenn Shelby Tripathi Sponder
 Advanced Keyword Research  Local SEO
 Site Architecture for SEO  Video SEO
 On-Page Site SEO  Social Media signals for SEO
 Technical SEO  In-House SEO
 Link Building Fundamentals  Web Analytics for SEO
 Link Building with Social media
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48. What You Can Expect
Live Streaming trainer video with Certificate of completion to
Chat and other interactive features all attendees
After session support with Q&A Networking with fellow attendees.
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49. Free Bonus for Webinar Attendees Only
Free 3 month subscription to our library
of 25+ High Quality training videos
Worth $179!
600+ pages of sage advice by Rand Fishkin,
Stephan Spencer, Jessie Stricchiola & Eric Enge
Worth $45!
Free 6 months CMS access & Hosting*
Worth $894!
www.pixelsilk.com/instantetraining/
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50. Register Today!
All this for your exclusive price of
$299
http://bit.ly/reg-seo
http://www.instantetraining.com/online-marketing-workshop/seo-training
Super Early Bird Now – July 11, 2011 $299
Early Bird July 12 – July 31, 2011 $399
Full Rate August 1, 2011 Onwards $499
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51. Question 1: New Google Panda Update
How is this new Google Panda
update different and how does
it affect SEO?
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52. Question 2: Paid Links
A big US retailer, JC Penney, recently got
exposed for buying links and getting top SEO
rankings. Still, they are not banned and are still
ranking on top on many terms. If Google cannot
stop the big guy then is it okay for the smaller
companies to indulge in paid link buying?
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53. Audience Q&A
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54. 7 Weeks + 14 SEO Sessions = 1 Great Training!
August 12th – September 23rd
 Advanced Keyword Research Social Media signals for SEO
 Site Architecture for SEO  In-House SEO
 On-Page Site SEO
 Web Analytics for SEO
 Technical SEO
 Local SEO
 Link Building Fundamentals
 Video SEO
 Link Building with Social media
http://bit.ly/reg-seo
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