This document summarizes Analytics for Publishers, a subscription-based service that provides decision support to help maximize the value of published content through analytics. It has over 150 weekly active accounts and helped increase page views by 15% for one client. The service is provided by NewsCurve and competes with Visual Revenue, NewsBeat, and Parsely. NewsCurve's co-founders have experience in online publishing and scalable architectures. The company's milestones include identifying high-demand topics, providing benchmarks and alerts through aggregated platform data, and moving into predictive analytics within 1-2 hours into the future.
7. July 2011- November 2011
• 150 weekly active accounts
• 4 early adopters signed the contract
• 7,000,000 tracked events per day
Let the answers find you.
9. Who stands in our way?
• Visual Revenue
(www.visualrevenue.com)
• NewsBeat
(www.newsbeat.com)
• Parsely
(www.parse.ly)
Let the answers find you.
10. The Team:
• Boris Krstović, Co-Founder / CEO
• Early stage technology executive; founded Vivvo CMS
in 2006 and sold over 10,000 licenses worldwide
• Slobodan Utvić, Co-Founder / CTO
• Lead developer of Earth.org; eight years’ experience in
scalable architectures and end-to-end project design
and development
Let the answers find you.
11. Ability to execute concept:
• Five years in online publishing industry
• News/Media publishing CMS Vivvo -
10,000 licensees worldwide
• Advisors - Dejan Nikolić (Adria Media /
Sanoma); John Sheffield (Seven Bridges
Genomics)
Let the answers find you.
12. Milestones: Discovery
Proactively identifying patterns and trends
(high-demand topics)
Aggregating platform data to provide
comparative benchmarks and alerts
Deeper into predictive analytics
(1-2 hrs into the future)
Let the answers find you.
13. What we need?
• New markets/partnerships;
aggressively going after customers
• Big data: Invest in data foundation
• Onboard experienced leadership
Let the answers find you.
