Content Marketing: Best way to distribute your original content

Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinder
Blog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com
Performance Realty
GETTING MAXIMUM COVERAGE
FOR YOUR ORIGINAL CONTENT
By BO KAUFFMANN

Here is the problem:
You are an expert in your field, and want to share some
of that expertise across the internet.
 What is the best way?
 Do you write a blog post, hoping that it will rank high
enough to be found?
 Or create a video, hoping it won't get lost among the
millions of other videos with similar topics?
 What about a podcast?
 Do you hire someone to do all this for you?
It's all so time-consuming, and
you are, after all, a busy professional.

THE ANSWER: All of the above,
or at least a combination of all of the above.
A few years ago I discovered a wonderful e-book on
Kindle, written by Denise Wakeman.
The book title was "The Viral Blogging System", and it
was perhaps the best $9 I ever spent.
It's still available and I highly recommend that you get
it, because it goes into deeper detail than I can right
here.

Lets start…
Much of what I am covering here was inspired by that
book, and I've added a few spins and twists of my own.
What follows are 8 easy steps for ANY professional, such
as Real Estate Agents, Dentists, Lawyers, Mortgage
Brokers, Home Renovators, Life Insurance Sales Reps, or
ANYONE who has some expertise to share.

1) WRITE A BLOG POST
Much of what follows can be hired out to an
assistant, but this first step you should
DO YOURSELF.
YOU are the expert, and hiring a stranger to write
a post for you is NOT advisable.
YOU know your field best. So chose a topic, and
keep it short, 400 to 600 words is optimal.

2) RECORD AN AUDIO OF YOUR POST
• You could pay someone to record this for you,
but its easy to do.
• I use Garage Band on my mac, but there are
other similar products.
• Especially if you are in direct contact with your
customers, you may want to record it in your
own voice, rather than 'farming it out'.
• More than once, a customer has said to me:
• "Yes, I recognize you from your
• audio-podcast".

3) CREATE A POWER POINT OR
KEYNOTE PRESENTATION
 THIS you CAN farm out to someone else. I use a service
such as odesk.comto search for help in cases like this.
 Its a free service, and after placing an ad, you'll
receive applications from creators all over the world.
 So either hire someone, or do it yourself, but turn your
blog post into a power-pointor keynote (on mac)
presentation.
 It should result in a 15 to 20 slide presentation. Once
you have that, the real fun begins.

4) SAVE YOUR POWERPOINT IN
3 DIFFERENT FORMATS
Once you have your powerpoint presentation,
you can save (or export) it in 3 different formats.
This will take about 5 seconds each:
 As a Powerpoint Presentation
 As a PDF
 As individual .jpg pictures of each slide

5) UPLOAD THE POWERPOINT
TO Slideshare.Net
 There are many good slide-sharing platforms.
 My favorite is slideshare.net
 They have a free version, as well as a PRO (paid)
version with some extra bells and whistles.
 Once uploaded, other people can see the
presentation, and better yet, can embed, share, and
download it.
 You can add your audio to the presentation, thereby
creating a "slidecast".

So here is an idea:
Let's say you're a real estate agent,
and work regularly with a mortgage broker and a
lawyer, both of whom write a blog.
They can embed your presentation into their
blogs....giving you added exposure and
giving THEIR readers some new material to discover.

6) UPLOAD THE PDF TO Scribd.Com
 My choice for document sharing site
is scribd.com, although again, there are others.
 Readers can share, read, download, embed etc...
 The beauty with PDF's is that any live links in the
presentation will be preserved and are actually
clickable links.
 So be sure to include links back to your blog and
other sites.

7) USE THE .jpg PICTURES TO CREATE A VIDEO
ʚ On a MAC, I use (and love) I-Movie.
ʚ I can drag and drop the slide-project pictures into the
program, add my audio and viola.....
ʚ create a movie in about 5 minutes.
ʚ Then upload that movie to YouTube, or Vimeoor any
other video-sharing and hosting platform.

8) CREATE A PODCAST
 Actually, create TWO podcasts.....one for
audio, and one for video.
 Check out a service called Hipcast, where you can
upload the audio file and the video separately.
 With Hipcast's help, you can create a podcast on
I-Tunes (free) and add all of your future audios
and videos to this popular platform.
 I-Tunes is FREE, and Hipcast has a free
version, although if you want a little more options
and space, $10 per month is all you need.

No worries about 'DUPLICATE CONTENT'
 Although you are publishing the same
materials, you're doing it over several different
platforms.
 No worries about duplicate content. This is the best
and most efficient way that I know of, in which to
maximize the exposure of your original content.
 What started out as a blog post, is now an audio-
podcast, a video-podcast, a PDF file, a Slide-
presentation, AND videos on YouTube etcetc…

Do you know of any other methods?
Let me know....
I'm always looking to
LEARN NEW
THINGS!

BO KAUFFMANN
Direct Cell # (204) 333-2202
Email: boknowshomes@gmail.com
Web: WinnipegHomeFinder.com
Blog: blog.winnipeghomefinder.com
Twitter: @ bokauffmann
Facebook: facebook.com/winnipeghomefinder

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Content Marketing: Best way to distribute your original content

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