6. Design
• Default UI components look dated
• Mobile design has evolved
• Use other apps to keep in touch
• If this is not your cup of tea, find a designer!
• But... know the basic tools
17. Ad Hoc build
Member Center
Provisioning Portal
Apple ID
Enterprise Program
Ad Hoc Provisioning Profile
Development Certificate
Certificate Assistant
App ID
.p12
iTunes Connect Private Key
Xcode Organizer
Public Key Push Distribution
Certificate Bundle Identifier
Keychain
Device ID Distribution Certificate
Development Development Profile
Provisioning Profile Team ID
UDID App Store
Bundle Seed ID Provisioning
Profile
18. Developer Account
• iOS Developer Program (€80,-)
‣ 100 devices
‣ App Store
• iOS Developer Enterprise Program (€240,-)
‣ Unlimited devices
‣ Private distribution
19. Private Key & Certificate
+
App ID / Bundle ID (nl.thesaints.app)
+
Devices (UDID)
=
Provisioning Profile
27. The rules
• App Store Review Guidelines are final, but...
• ... not all rules are enforced as written
• ... rules change over time
• ... reviewers make mistakes
• ... reviewers test as end-users
28. Solutions
• Read the rules
• Some ‘common wisdom’ is outdated
• Don’t try to outsmart Apple
• Don’t touch Apple’s 30%.
• Roll with the punches
30. The review process
• Currently 1 week, but ...
• ... can take longer
• ... can take shorter
• ... only when you are approved
31. Solutions
• Always plan for delayed approval
• Publish a launch date after approval
• Apps for events are tricky
• Expedited reviews
• Contacts inside Apple
39. A typical app
• A peak and then nothing
• Invisible in the mass of apps
• Building a good app is a must, but not enough
• Gimmicks hardly attract attention anymore
• Mobile ads are no goldmine
• Making money in The Netherlands is hard
• NL is 60/40 not 70/30
40. Solutions
• Any attention helps: press, advertising, App
Store visibility, related channels
• Established brands are powerful
• Freemium models work, payed apps are
harder
• Jailbreaked devices and cracked apps are often
a small problem
• Validate In App Purchases
42. Benefits
• Mobile is here to stay
• You will have a job
• It’s very visible
• People will understand what you’re talking
about
• Still much to be discovered