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DESIGN
                             RESEARCH

Tuesday, November 15, 2011
Something not on the site




Tuesday, November 15, 2011
Hi, I’m Nate Bolt
                   Author, Remote Research
                   President, Bolt | Peters
                   Time lapse addict

Tuesday, November 15, 2011
Tuesday, November 15, 2011
SF TO PARIS IN TWO MINUTES




Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Morgan Holtzer
                   Project Manager,
                   Web Group, Digital Media
                   The Metropolitan Museum of Art

Tuesday, November 15, 2011
What are ways
                             companies conduct
                                research?



Tuesday, November 15, 2011
oh                        60 years ago
          ai ,
                 f ay
                         e




Tuesday, November 15, 2011
20 years ago


         us e r
    re s e
           a rcb
     tool
           s




Tuesday, November 15, 2011
1995




Tuesday, November 15, 2011
Decision Theory & Adaptive
      Systems Group




Tuesday, November 15, 2011
Tuesday, November 15, 2011
“Misunderstood animated
                         pedagogical agent or spawn of
                         Satan?”




Tuesday, November 15, 2011
Bad Research




Tuesday, November 15, 2011
1)Hypothetical Questions
                  2)A False Premise
                  3)Opinions are worthless




Tuesday, November 15, 2011
Never Ask People
                     “Would you use this?”



Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good Research
                             Investigate current behavior




Tuesday, November 15, 2011
Tuesday, November 15, 2011
Dead Tomato Society




Tuesday, November 15, 2011
Plain, Spicy, Extra Chunky




Tuesday, November 15, 2011
"It used to be that the way to
                             find out what people wanted
                                to eat was to ask them."




Tuesday, November 15, 2011
Good Research




Tuesday, November 15, 2011
1) Contextual
                             2) Time-aware
                             3) Behavioral



Tuesday, November 15, 2011
Screw Surveys




Tuesday, November 15, 2011
Sprint to a
                       functional prototype



Tuesday, November 15, 2011
A functional prototype
                can be a static site, low
                 fidelity mock, paper
                prototype, index cards,
                           …

Tuesday, November 15, 2011
…but use real data.




Tuesday, November 15, 2011
Iterate




Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good Research




Tuesday, November 15, 2011
1) Sprint to the testable.
             2) Iterate.




Tuesday, November 15, 2011
People lie less
                               at home



Tuesday, November 15, 2011
Tuesday, November 15, 2011
Since 2007




Tuesday, November 15, 2011
Can tools make us better
                            researchers?




Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What we did for
                                  Rdio

                   •GoToMeeting: 5 users (moderated)
                   •UserTesting.com: 10 users (self-
                             moderated)

                   •Usabilla: 50 users (automated)
                   •Ethnio: 468 recruits
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What we did for
                    Volkswagen, Esurance,
                     and a Large Retailer

                   •$50 Webcam
                   •Free Ustream account
                   •Observed mobile users in-store and in a
                             lab


Tuesday, November 15, 2011
Good Research




Tuesday, November 15, 2011
1) Mix online tools
             2) Stream research live




Tuesday, November 15, 2011
For the rest of us,
                             we have to avoid
                               the big myth



Tuesday, November 15, 2011
The Myth:
                Geniuses have genius ideas
                  that turn into genius
                        products.



Tuesday, November 15, 2011
The Truth:
                    Great Ideas come from
                      Other Great Ideas



Tuesday, November 15, 2011
More Truth:
                       Imaginative research
                        facilitates invention.



Tuesday, November 15, 2011
Research customers
                           the right way

              •expand notion of what research is
              •build
              •behavior
              •time-aware


Tuesday, November 15, 2011
tech!nol!o!guy




Tuesday, November 15, 2011
1829



Tuesday, November 15, 2011
Tuesday, November 15, 2011
1817



Tuesday, November 15, 2011
What Makes Beautiful Science?




Tuesday, November 15, 2011
The Process




Tuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Art?




Tuesday, November 15, 2011
Authenticity




Tuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Technology?




Tuesday, November 15, 2011
The Experience




Tuesday, November 15, 2011
Tuesday, November 15, 2011
What the Fuck is That?




Tuesday, November 15, 2011
Tuesday, November 15, 2011
EVERYONE WANTS TO
                MAKE A DIFFERENCE
                BUT RESEARCH DOESN’T GUARANTEE ANYTHING




Tuesday, November 15, 2011
“BUILD
                  STUFF
                 THAT’S
                 COOL”

                             Peter Merholz | Adaptive Path
Tuesday, November 15, 2011
“USABILITY
      TESTING IS
      A PATH TO
       FAILURE”

                             Todd Wilkens | Adaptive Path
Tuesday, November 15, 2011
SO WHAT DO WE DO?




Tuesday, November 15, 2011
Tony Fadell




Tuesday, November 15, 2011
Tony Fadell




Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
“ Every person on the team
                               should be treated like an artist. ”

                                                    - Tony Fadell



Tuesday, November 15, 2011
Edwin H. Land




Tuesday, November 15, 2011
Edwin H. Land




Tuesday, November 15, 2011
“ Market research is what you do
                               when your product isn’t any
                               good. ”

                                             - Edwin H. Land



Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Some thoughts on analytics

          What do helicopters do in action movies?




                                      Explode




Tuesday, November 15, 2011
nate@boltpeters.com
                                 @boltron




Tuesday, November 15, 2011

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SVA Class 1