Contenu connexe Similaire à SVA Class 1 (20) SVA Class 11. DESIGN
RESEARCH
Tuesday, November 15, 2011
3. Hi, I’m Nate Bolt
Author, Remote Research
President, Bolt | Peters
Time lapse addict
Tuesday, November 15, 2011
5. SF TO PARIS IN TWO MINUTES
Tuesday, November 15, 2011
8. Morgan Holtzer
Project Manager,
Web Group, Digital Media
The Metropolitan Museum of Art
Tuesday, November 15, 2011
9. What are ways
companies conduct
research?
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10. oh 60 years ago
ai ,
f ay
e
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11. 20 years ago
us e r
re s e
a rcb
tool
s
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22. Good Research
Investigate current behavior
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26. "It used to be that the way to
find out what people wanted
to eat was to ask them."
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28. 1) Contextual
2) Time-aware
3) Behavioral
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30. Sprint to a
functional prototype
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31. A functional prototype
can be a static site, low
fidelity mock, paper
prototype, index cards,
…
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37. 1) Sprint to the testable.
2) Iterate.
Tuesday, November 15, 2011
46. What we did for
Rdio
•GoToMeeting: 5 users (moderated)
•UserTesting.com: 10 users (self-
moderated)
•Usabilla: 50 users (automated)
•Ethnio: 468 recruits
Tuesday, November 15, 2011
48. What we did for
Volkswagen, Esurance,
and a Large Retailer
•$50 Webcam
•Free Ustream account
•Observed mobile users in-store and in a
lab
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50. 1) Mix online tools
2) Stream research live
Tuesday, November 15, 2011
51. For the rest of us,
we have to avoid
the big myth
Tuesday, November 15, 2011
52. The Myth:
Geniuses have genius ideas
that turn into genius
products.
Tuesday, November 15, 2011
53. The Truth:
Great Ideas come from
Other Great Ideas
Tuesday, November 15, 2011
54. More Truth:
Imaginative research
facilitates invention.
Tuesday, November 15, 2011
55. Research customers
the right way
•expand notion of what research is
•build
•behavior
•time-aware
Tuesday, November 15, 2011
71. EVERYONE WANTS TO
MAKE A DIFFERENCE
BUT RESEARCH DOESN’T GUARANTEE ANYTHING
Tuesday, November 15, 2011
72. “BUILD
STUFF
THAT’S
COOL”
Peter Merholz | Adaptive Path
Tuesday, November 15, 2011
73. “USABILITY
TESTING IS
A PATH TO
FAILURE”
Todd Wilkens | Adaptive Path
Tuesday, November 15, 2011
79. “ Every person on the team
should be treated like an artist. ”
- Tony Fadell
Tuesday, November 15, 2011
82. “ Market research is what you do
when your product isn’t any
good. ”
- Edwin H. Land
Tuesday, November 15, 2011
87. Some thoughts on analytics
What do helicopters do in action movies?
Explode
Tuesday, November 15, 2011