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BNC Technology Forum
March 12, 2009
INDIGO BOOKS AND MUSIC INC
•  Founded 1997

•  Currently largest book retailer in Canada

•  Core brands – Indigo, Chapters, Coles, indigo.ca

•  2008 Revenues – just under $ 1 billion, EBITDA - $75M

•  Leading performance in industry globally on all key metrics

•  No debt and strong balance sheet
One view of the
future (impact of
reading digitally)
Another view of
the future
PEOPLE ARE READING DIFFERENTLY

 People are deeply passionate about books. People will be
 reading and buying physical books for a long time, but….


•  We are reading on screens & reading a wider variety of content in
   shorter, more frequent sessions.

•  We want the ability to access media anywhere, anytime – on
   devices we already own

•  We expect to be able read a sample for free, and purchase what we
   want at the click of a button

•  We are looking for a social experience - ways to engage with the
   content, the author, and other readers
THE MARKET IS CHANGING
•  The changes in the music industry are
   instructive. Consumption went digital, and user
   behaviour changed.

•  Ebook growth continues, and recent numbers
   look promising

•  Inflation adjusted newspaper revenues are at
   1982 levels. Existing models are insufficient to
   support the industry as it stands.

•  New technology, devices, services and market
   entrants are getting significant attention from
   consumers and the media

•  We believe there is a multibillion dollar market
   and a global opportunity in reading digitally.
   And it’s early days.
OUR OPPORTUNITY




  Deliver a compelling experience that enables
  people to use any device to access, sample,
   purchase books, magazines, newspapers –
               anytime, anyplace.
A new digital destination for people to discover and
experience their next great read on any mobile device
OUR OFFERING
A new digital destination for people to
   discover their next great read on any
   mobile device.

  Instant access to Books, Magazines,
   Newspapers and Blogs – any content

  Use the web or your existing iPhone,
   Blackberry, Android, etc. – any device,
   anytime and anyplace

  Sample, Purchase & Read content in seconds

  Share your favorite reads with friends, family
   or create your own Shortcover
INSTANT ACCESS TO CONTENT

 Shortcovers is the place to find your next great read among the best books,
                  magazines, newspapers , blogs and more.


BOOKS
     Buy ebooks, buy by-the-chapter
• 
     Read ebooks, ad-supported
• 
     Buy the physical book from a participating retailer
• 

NEWSPAPERS AND MAGAZINES
     Coming Soon: Buy the digital edition, a subscription, or
• 
     articles

BLOGS
     Read blogs for free, ad-supported
• 
USE THE WEB OR YOUR MOBILE
     Use the device you already have, the ‘bookstore in your pocket’, or your
     laptop to access great content at Shortcovers. Rich applications let you
     discover, sample, purchase and read great content. Access your library,
         recommendations, subscriptions and share with the community.

•  EB
 W
     Shortcovers.com digital destination
• 
     Feature rich store with your personal reading list, library,
• 
     tools for account management and more

RICH MOBILE APPLICATIONS
     iPhone, iPod Touch
• 
     Blackberry Storm, Curve, Bold, 88xx…
• 
     Google Android
• 
     Coming Soon: Symbian, Windows Mobile, Palm ,
• 
     Support for popular Netbooks & new eReaders

 Most Popular, Tag Clouds, Go Fish!, Read Related,
 Netflix-style Recommendations, Subscriptions and
               other Browse by Features
SAMPLE AND PURCHASE

 Get “into the content” instantly, read a free sample and decide to make a
                                 purchase.




                                              BUY!




Both web and mobile experiences are territory – aware and present currencies,
                       and title/rights accordingly
SHARE AND CREATE

Share on Facebook, Email, Subscribe, Tag, Comment, Rate any Shortcover
    or Book. Create or upload your own Shortcover, or create a Mix.
           You can even Twitter your friends – web or mobile.




                                       Self service tools to create a
                 Sharing
                                     Shortcover, set a license, a price,
                 Toolbox
                                         merchandise and list it
                  (web)
Launch
Feb 26, 2009
LAUNCH HIGHLIGHTS
WE LAUNCHED 2 WEEKS AGO
     Simultaneously on the web, on the iTunes Store Worldwide, on Blackberry, on
• 
     Android, in Canada and in the US

USERS FROM 124 COUNTRIES VISITED
     The Top 10 countries included the US, Canada, UK and India
• 
     Sign-ups, Traffic and conversion exceeded expectations
• 

STRONG DEMAND FOR ALL MOBILE APPLICATIONS
     Blackberry, iPhone and Android
• 

WE RECEIVED EARLY VALIDATION & LEARNED A LOT
     Revenue from all sources: digital sales, advertising, affiliate
• 
     Thousands of authors/users directly uploaded their works
• 
     Top Customer Requests
• 
         “When will you have an app for my mobile device”
     • 
         “Why can’t I buy the Outliers in Russia”
     • 
LAUNCH HIGHLIGHTS – CONT’D
      “Shortcovers has the potential to become its own network for book lovers” NYTimes
 • 

      “Shortcovers says it will also distinguish itself with features that allow users to read
 • 
      the first chapter of books for free, as well as buy just single chapters of a book at a
      time. That could be helpful, for example, if you want just the chapter on one city in
      one of those chunky travel guides.” - The Wall Street Journal

      “But I suspect the most popular e-book devices will prove to be smartphones, such as
 • 
      the BlackBerry or Apple iPhone. Granted, screen sizes are small and battery life short.
      But millions already use these phones to watch movies and play games. Turning them
      into e-books is just a matter of writing the software. None of these devices are entirely
      satisfactory substitutes for printed pages - nor do they need to be. If you want a real
      book, buy one. But sometimes it's better to push a button than to turn a page.” -
      Boston Globe
• 
      “Shortcovers, released Thursday for the iPhone, BlackBerry and the T-Mobile G1,
 • 
      shows promise. It may be the most “readable” app based on my tests.” - Chicago
      Tribune

      “With Shortcovers, ‘e-books will be available, essentially, on any and all mobile
 • 
      devices, and since pretty much everyone has a mobile phone, that changes the game
      completely” - Globe and Mail
OUR PUBLISHER OFFERING

  A solution that maximizes reach –
   distributing content on any device, over any
   network, globally

  Drive digital and physical sales

  Experiment with advertising revenues

  Contact content@shortcovers.com
     We’ll send you an agreement & overview
     We accept epub, oeb, lit, xml, html, doc…
SUMMARY
WE BELIEVE THERE IS A REAL, GROWING MARKET HERE
     And it’s early days.
• 
     There are real issues to work out – data quality, meta data, pricing …
• 


IT’S AN EXCITING TIME (T + 14 days) AND WE HAVE A LOT
OF WORK AHEAD OF US

     Working out the ‘kinks’
• 
     Going from 20 to 200 Publishers in the next 3-6 months, growing our content base
• 
     Launching support for new smartphones, netbooks and eReaders
• 
     Launching ‘stores’ globally with local partners, and local rights
• 
     Listening to customers & aggressively building out our experience
• 


COME CHECK US OUT – I’D LOVE TO HEAR FROM YOU!
     @ shortcovers.com, iTunes, and soon on other app-stores
• 
     Let me know what you think - mike@shortcovers.com
• 
     Get in touch with us about your content - content@shortcovers.com
• 
A new digital destination for people to discover and
experience their next great read on any mobile device

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Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09

  • 2. INDIGO BOOKS AND MUSIC INC •  Founded 1997 •  Currently largest book retailer in Canada •  Core brands – Indigo, Chapters, Coles, indigo.ca •  2008 Revenues – just under $ 1 billion, EBITDA - $75M •  Leading performance in industry globally on all key metrics •  No debt and strong balance sheet
  • 3. One view of the future (impact of reading digitally)
  • 5. PEOPLE ARE READING DIFFERENTLY People are deeply passionate about books. People will be reading and buying physical books for a long time, but…. •  We are reading on screens & reading a wider variety of content in shorter, more frequent sessions. •  We want the ability to access media anywhere, anytime – on devices we already own •  We expect to be able read a sample for free, and purchase what we want at the click of a button •  We are looking for a social experience - ways to engage with the content, the author, and other readers
  • 6. THE MARKET IS CHANGING •  The changes in the music industry are instructive. Consumption went digital, and user behaviour changed. •  Ebook growth continues, and recent numbers look promising •  Inflation adjusted newspaper revenues are at 1982 levels. Existing models are insufficient to support the industry as it stands. •  New technology, devices, services and market entrants are getting significant attention from consumers and the media •  We believe there is a multibillion dollar market and a global opportunity in reading digitally. And it’s early days.
  • 7. OUR OPPORTUNITY Deliver a compelling experience that enables people to use any device to access, sample, purchase books, magazines, newspapers – anytime, anyplace.
  • 8. A new digital destination for people to discover and experience their next great read on any mobile device
  • 9. OUR OFFERING A new digital destination for people to discover their next great read on any mobile device.   Instant access to Books, Magazines, Newspapers and Blogs – any content   Use the web or your existing iPhone, Blackberry, Android, etc. – any device, anytime and anyplace   Sample, Purchase & Read content in seconds   Share your favorite reads with friends, family or create your own Shortcover
  • 10. INSTANT ACCESS TO CONTENT Shortcovers is the place to find your next great read among the best books, magazines, newspapers , blogs and more. BOOKS Buy ebooks, buy by-the-chapter •  Read ebooks, ad-supported •  Buy the physical book from a participating retailer •  NEWSPAPERS AND MAGAZINES Coming Soon: Buy the digital edition, a subscription, or •  articles BLOGS Read blogs for free, ad-supported • 
  • 11. USE THE WEB OR YOUR MOBILE Use the device you already have, the ‘bookstore in your pocket’, or your laptop to access great content at Shortcovers. Rich applications let you discover, sample, purchase and read great content. Access your library, recommendations, subscriptions and share with the community. •  EB W Shortcovers.com digital destination •  Feature rich store with your personal reading list, library, •  tools for account management and more RICH MOBILE APPLICATIONS iPhone, iPod Touch •  Blackberry Storm, Curve, Bold, 88xx… •  Google Android •  Coming Soon: Symbian, Windows Mobile, Palm , •  Support for popular Netbooks & new eReaders Most Popular, Tag Clouds, Go Fish!, Read Related, Netflix-style Recommendations, Subscriptions and other Browse by Features
  • 12. SAMPLE AND PURCHASE Get “into the content” instantly, read a free sample and decide to make a purchase. BUY! Both web and mobile experiences are territory – aware and present currencies, and title/rights accordingly
  • 13. SHARE AND CREATE Share on Facebook, Email, Subscribe, Tag, Comment, Rate any Shortcover or Book. Create or upload your own Shortcover, or create a Mix. You can even Twitter your friends – web or mobile. Self service tools to create a Sharing Shortcover, set a license, a price, Toolbox merchandise and list it (web)
  • 15. LAUNCH HIGHLIGHTS WE LAUNCHED 2 WEEKS AGO Simultaneously on the web, on the iTunes Store Worldwide, on Blackberry, on •  Android, in Canada and in the US USERS FROM 124 COUNTRIES VISITED The Top 10 countries included the US, Canada, UK and India •  Sign-ups, Traffic and conversion exceeded expectations •  STRONG DEMAND FOR ALL MOBILE APPLICATIONS Blackberry, iPhone and Android •  WE RECEIVED EARLY VALIDATION & LEARNED A LOT Revenue from all sources: digital sales, advertising, affiliate •  Thousands of authors/users directly uploaded their works •  Top Customer Requests •  “When will you have an app for my mobile device” •  “Why can’t I buy the Outliers in Russia” • 
  • 16. LAUNCH HIGHLIGHTS – CONT’D “Shortcovers has the potential to become its own network for book lovers” NYTimes •  “Shortcovers says it will also distinguish itself with features that allow users to read •  the first chapter of books for free, as well as buy just single chapters of a book at a time. That could be helpful, for example, if you want just the chapter on one city in one of those chunky travel guides.” - The Wall Street Journal “But I suspect the most popular e-book devices will prove to be smartphones, such as •  the BlackBerry or Apple iPhone. Granted, screen sizes are small and battery life short. But millions already use these phones to watch movies and play games. Turning them into e-books is just a matter of writing the software. None of these devices are entirely satisfactory substitutes for printed pages - nor do they need to be. If you want a real book, buy one. But sometimes it's better to push a button than to turn a page.” - Boston Globe •  “Shortcovers, released Thursday for the iPhone, BlackBerry and the T-Mobile G1, •  shows promise. It may be the most “readable” app based on my tests.” - Chicago Tribune “With Shortcovers, ‘e-books will be available, essentially, on any and all mobile •  devices, and since pretty much everyone has a mobile phone, that changes the game completely” - Globe and Mail
  • 17. OUR PUBLISHER OFFERING   A solution that maximizes reach – distributing content on any device, over any network, globally   Drive digital and physical sales   Experiment with advertising revenues   Contact content@shortcovers.com   We’ll send you an agreement & overview   We accept epub, oeb, lit, xml, html, doc…
  • 18. SUMMARY WE BELIEVE THERE IS A REAL, GROWING MARKET HERE And it’s early days. •  There are real issues to work out – data quality, meta data, pricing … •  IT’S AN EXCITING TIME (T + 14 days) AND WE HAVE A LOT OF WORK AHEAD OF US Working out the ‘kinks’ •  Going from 20 to 200 Publishers in the next 3-6 months, growing our content base •  Launching support for new smartphones, netbooks and eReaders •  Launching ‘stores’ globally with local partners, and local rights •  Listening to customers & aggressively building out our experience •  COME CHECK US OUT – I’D LOVE TO HEAR FROM YOU! @ shortcovers.com, iTunes, and soon on other app-stores •  Let me know what you think - mike@shortcovers.com •  Get in touch with us about your content - content@shortcovers.com • 
  • 19. A new digital destination for people to discover and experience their next great read on any mobile device