Migrating from binary file formats to XML will help maximize the reuse and distribution of content – text, images, audio and video – making the publishing process faster, more efficient and cost-effective. Gary Cosimini, Business Development Director for Adobe Systems’ Creative Solutions business unit, will discuss how publishers can realize the full potential of XML content management and retrieval, transforming their operations.

1. Dynamic
Publishing
Solutions:
New Production
Workflows
Gary Cosimini
Business Development Director,
Creative Pro Business Unit
March 2009

2. Today’s Agenda
New Media needs and requirements

Overview of XML in Creative Suite

XMP: a metadata packaging technology

PDF in XML “Packaging” (aka “Mars”)

XML features of InDesign and InCopy

eBooks: Digital Editions and Content Server

Dynamic Media Transformations based on IDML

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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

3. A Time of Change for Book Publishers
Competition for attention

Rapidly proliferating devices

Industry evolution


4. Future of Media Creation Software
Dynamic Rich Internet
Media Apps
Video
Print
Mobile
Web

5. Future of Media Creation Software
Dynamic
Web
Print Video Rich Internet
Mobile
Media Apps

6. How Dynamic Media Evolved
Traditional Linear Media

Books, magazines, newspapers

Time-Based Linear Media

Music, radio, film, television, video

Hyperlinked Digital Media

Web browsing, eBooks

Interactive Media

Games, Rich Internet Applications

Hybrids of the above

Dynamic magazines, mobile, custom & VDP publishing, user-generated content

®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

7. How Dynamic Media Evolved
Traditional Linear Media

Books, magazines, newspapers

Time-Based Linear Media

Music, radio, film, television, video

Fixed Format
Hyperlinked Digital Media

PDF
Web browsing, eBooks

ePub
Reflowable
Interactive Media

Games, Rich Internet Applications

Hybrids of the above

Dynamic magazines, mobile, custom & VDP publishing, user-generated content

®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

8. Breaking Down Barriers Across Disciplines
Stages of
Media
Mobile
Print Video
Web RIA Interactive
Creation
Plan Integrated ways to share ideas and inspiration
Design/Prototype Simplified, accurate content exchange
Produce/Develop Open, flexible file formats
Manage Accurate metadata captured in content creation
Publish/Deliver Ubiquitous Flash, XML & PDF output
Playback Common platform

9. How Will We Meet These Challenges with So Many Workflows?
7
8
3
7b
4
6
1a 5a
9
2
5b
1
9a
DAM
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

10. One Answer: Integrate Solutions Based on Media-Neutral Content
XML
Create Manage Deliver
DAM
®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

11. Creative Suite Toolkit
Connectivity
Automate
Create Manage Deliver
Creative Suite 4 HTML
XMP
InDesign PDF
Bridge
InCopy XML
InDesign Server
Flash, Flex & AIR
Digital Editions
®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

12. XML For…
To speak about XML as a solution, it’ s always to qualify

what the XML is for
XML for Web (XHTML)

XML for Print Job Definition Format (JDF)

XML for Scalable Vector Graphics (SVG)

XML for PDF (Mars)

XML for InDesign page parts (INX)

XML for eBooks (EPUB)

XML for Metadata (XMP)

and so on…

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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

13. XMP, the eXtensible Metadata Platform
• XMP is XML for Metadata
• An open standard that Adobe is using to create “smart assets” by embedding XML
metadata in binary files
• Based on the W3C standard for encoding metadata (RDF)
• A neutral standard that accommodates established industry standards
• File format neutral, e.g.: JPEG, TIFF, EPS, PDF, DNG, Adobe native, FLV, PNG, WAV,
MOV, MP2, MP3, SWF, FLV (timeline based metadata)
• Metadata schema neutral (customizable)
• Available via open source license
• Scanner, reader/writer in C++ and Java
• Supported by by each application and application file format in the Creative Suite
®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

14. Adobe Bridge
A visual tool for organizing and editing files and XMP metadata
Bridge can be integrated into external data sources like DAMs and web services
®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

15. Demo: Extending XMP to Web Services
Flash-based plugin
panels span Creative
Suite and Bridge
Flash/Flex Panels provide
access to Web Services:
controlled vocabularies
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

16. PDF and XML?
MARS: Acrobat PDF expressed in XML

The Mars format “package” is a zipped archive of the components of a PDF file with a logical

structure, manifest and all resources required to construct the PDF file
Retains the linguistic syntax of PDF, but using XML tags instead of the original PDF markup

Packaged file formats are the direction Adobe is moving toward

Global file formats

Editable at a component level

With support for rich media and its metadata as well as printed or static file formats

To download: http://labs.adobe.com/technologies/mars/

®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

17. Package Organization Overview
Zip-compressed archive to
represent one document
®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

18. Demo: PDFXML Inspector
http://www.adobe.com/cfusion/entitlement/index.cfm?e=labs%5Fmars
 ®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

19. Top XML Features in InDesign, InCopy & InDesign Server*
XML Import

Bringing tagged content into an InDesign document

Adding Structure to an ID Document

Visualize XML structure and tag content in an InDesign Document

XML Export

Get XML out of an InDesign document

* InCopy is InDesign with a user interface designed for writers and editors.
InDesign Server is a robust sever-based version of InDesign.
http://www.adobe.com/products/indesign/family/
®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

20. Working With XML: InDesign and InCopy User Interface
®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

21. XML Import: Tag to Style Mapping
Mapping Tags-to-Styles can help automatically format text

AID “attributes” allow you to do the same thing as Map Tags-to-Styles but

within the XML data
Apply paragraph and character styles with AID:PSTYLES and AID:CSTYLES

Control over importing XML tables with AID attributes:TABLES (and TROWS, TCOLS,

THEADER, CROWS, CCOLS, CCOLWIDTH, TFOOTER)
®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

22. Style to Tag Mapping
InDesign can map Character and Paragraph Styles to XML Tags

Very useful if styles are applied logically and consistently

®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

23. Major InDesign CS4 XML features
XML Rules (scripting) on Import

http://www.adobe.com/products/indesign/partners/
XSLT on Import and Export

Find/Change: search on the usual parameters but on Change, apply a Tag

GREP search

®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

24. Export XML Tips
3rd party additions like PCIPage’s Scriba, Atomik’s Easypress & SoftCare XML

Exporter can deduce structure from InDesign layouts, and produce XML
from richly-formatted but unstructured documents to conform to a DTD
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

25. eBooks: File Formats and eBook Readers are Evolving
Not unlike cell phones (1G, 2G, 3G)

which took 25 years to achieve
the technical sophistication
we take for granted …
eBook Readers are just beginning to show THEIR promise

®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

26. Adobe Digital Editions 1.7
View and manage eBooks and other

digital publications on Mac & PC
desktops
Support for PDF and EPUB, a reflow-

centric XHTML-based format
Interface designed for digital reading

Fast, free download

Stand-alone installer

Content portability

Powerful markup features

Borrowing eBooks

®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

27. Adobe InDesign CS4
Export directly to Digital Editions

(“ePub”) format
Enhanced support for long

document features: Table of
Contents, Footnotes, Cross
References, Hyperlinks and
Conditional Text
Export to PDF format with Page

Transitions and Sound Clips, SWF
and Movies
Export to SWF and Flash for

dynamic web editions
®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

28. Adobe Content Server 4.0
Robust server solution that protects

PDF and reflowable EPUB eBooks
Easily add to your existing content

management and fulfillment solutions
Sell or lend rights-protected eBooks in

either PDF or EPUB, a reflowable open
standard for digital eBooks
Pay-as-you-go pricing

Assign custom print, copy, and

expiration permissions on your eBook
files, including limits on printing and
copying over specified time periods
®
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

29. Reader Mobile SDK for eBooks
Adobe Reader Mobile SDK, a software development kit (SDK) to enable

companies to deliver mobile phones and handheld devices that can easily
download, manage, and display PDF content and eBooks.
The SDK delivers support for reflowable PDF technology, Adobe’s content

The Adobe Reader
protection technology, as well as the EPUB file format
Mobile SDK shipped
 Companies that announced plans to ship
today to over 40
devices or applications in 2009 that integrate
developers, including
those mentioned here
this new technology, including Bookeen,
iRex Technologies, Lexcycle, Plastic Logic,
Polymer Vision Ltd., and Spring Design
The Adobe Reader Mobile engine is already

integrated into the Sony Reader Digital Book
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

30. Demonstration
View book in InDesign CS4

Export to PDF eBook

Export to ePub format

View each in Digital Editions & Stanza

®
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Copyright 2009 Adobe Systems Incorporated. All rights reserved.

31. XML Directions for InDesign: IDML
31

32. INX stands for quot;InDesign Interchangequot; and was
introduced in InDesign CS2 to support the ability
to save documents for use in a previous version.
Text
InDesign CS2 InDesign CS3
InDesign CS Improving Creative Making Publishing
Greater Productivity
Workflows Solutions Possible

33. What was INX (the InDesign Interchange format)?
INX is a serialization of the contents of an InDesign document, story, or

page part expressed in XML with InDesign-proprietary tags
Invented for:

Saving backwards to older versions of InDesign (easier to deprecate new features)

Exchanging stories with InCopy

Saving pieces of a page to Libraries and to InDesign “Snippets”

Filtering converted DTP files to clean out irregularities

INX files include content, layout and XML structure, but not in a human-

readable order
The ONLY way to reliably read, edit and write INX files is by using InDesign

Could INX evolve to become a structured and logical document

description? Yes: that is IDML
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34. It was quite difficult to write or edit the INX
format, as it was designed to be written and
Text
consumed by InDesign alone.
Note: Manipulation, Not supported by Adobe.

35. Solution Partners and Developers Problems!
Text

36. IDML Lets Integrators: • Generate or modify IDML documents or document
• Reuse parts of IDML documents
• Break a document into components
• Find data in InDesign documents using XPath
Text
• Transform document elements using XSLT
• Export InDesign documents into XML format
understood by other applications

37. IDML Helps Adobe: • Transform complete InDesign documents to XML
formats understood by other Adobe applications,
such as XFL for Flash
• Create new workflow architectures based on XML
components rather than binary files
Text
• Develop new web services that extend Creative
Suite’s capabilities beyond the desktop

38. InDesign CS4 < > XML
< > XMP
> PDF, EPUB
< > IDML
< > ICML (InCopy CS4)
Text
< > IDMS (Snippet)
> XFL (Flash CS4)
> SWF
< > INX (legacy)
< > INCX (legacy InCopy)

39. Text

40. Demo: Export to SWF
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Copyright 2007 Adobe Systems Incorporated.

41. Demo: Export to Flash (XFL)
http://www.flypmedia.com/

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Copyright 2007 Adobe Systems Incorporated.

42. Demo: Dedicated Reading Applications (IHT News Reader)
http://tv.adobe.com/#vi+f15385v1012

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Copyright 2007 Adobe Systems Incorporated.

43. Summary
New Media needs and requirements

Overview of XML in Creative Suite

XMP: a metadata packaging technology

PDF in XML “Packaging” (aka “Mars”)

XML features of InDesign and InCopy

eBooks: Digital Editions and Content Server

Dynamic Media Transformations based on IDML

®
43
Copyright 2009 Adobe Systems Incorporated. All rights reserved.

44. Copyright 2008 Adobe Systems Incorporated. All rights reserved.