In this Book Rapper issue we rework Daniel Pink's best selling book A Whole New Mind and explore the need to update your career skills to remain relevant in the Conceptual Age.

1. How To THINK
RIGHT

2. Geoff McDonald @BookRapper BookRapper.com

3. The Book
GeoffMcDonald.com/blog

4. DanPink.com
The Book

5. The Author
Daniel Pink

6. The BIG Idea
Important

7. The BIG Idea
Insufficient

8. Speed RAP
Mighty Metaphor

9. Your Challenge
Think Right
➊
➋
➌
➍
➎
➏

10. Book Rapper Says...
Career Check

11. Themes AND Trends
GeoffMcDonald.com/blog

12. People Power
Reinforcing Themes
High Concept
High Touch

13. Creators and Empathizers, Right Brain Thinking
Historical Trend
Conceptual Age
Information Age
Industrial Age

14. Driving Forces AND Impacts
GeoffMcDonald.com/blog

15. Can a computer do what I do faster?
Driving Forces
Asia
Automation
Abundance

16. Not just Accumulation
Six Senses
Story
Symphony
Empathy
Play
Meaning
Design

17. Are You Right?
GeoffMcDonald.com/blog

18. Check your preferences in our Test
Are you RIGHT?

19. It’s not either/or, it’s both
Left AND Right
LEFT
Logical
Sequential
Words
Details
Analysis
Categories
RIGHT
Inventive
Simultaneous
Images
Big Picture
Gestalt
Relationships

20. Metaphors can be useful even when not literally accurate
Mighty Metaphor

21. Function AND Design
GeoffMcDonald.com/blog

22. Four Levels of Design
PRETTY
ORNAMENTAL
DIFFERENTIATE
OR DIE
CREATE NEW
MARKETS
CHANGE THE
WORLD
Impact
Idea

23. Take action to expand your design universe
Be a Designer

24. Argument AND Story
GeoffMcDonald.com/blog

25. Stories move us in some way
MEMORABLE
FUTURE
ARRANGE
AMUSE
INTERPRET
UNIQUE
CONTEXTUAL
EMOTIONAL
STORIESFACTS
EASY

26. Listen to, write and tell stories
Create Stories

27. Focus AND Symphony
GeoffMcDonald.com/blog

28. Borrow and learn from other areas
Symphony
Bring Together
Groups of
Things
Inventor
Conductor Boundary
Crosser
Metaphor
Maker
Bring Together
Individual
Things
Combine as One Borrow and Blend

29. Learn to connect and build relationships
Symphonize

30. Logic AND Empathy
GeoffMcDonald.com/blog

31. Logic AND Empathy
Understanding
Exactness
Attention to Detail
Content
Detached View

32. Empathy
Inexactness
Attention to Big Picture
Context
No Expectations
Logic AND Empathy

33. Comparison
Inexactness
Attention to Big Picture
Context
No Expectations
Exactness
Attention to Detail
Content
Detached View
Understanding Empathy
Logic AND Empathy

34. Get in touch!
Understand, forge relationships, care
Image : ariacharts.com.au

35. Seriousness AND Play
GeoffMcDonald.com/blog

36. A sense of humour can indicate an effective manager
Humour

37. When was the last time you played...
Play Games

38. Are you allowed to have fun at work? And, do you?
Have Fun

39. You don’t have to be happy to be joyful
Be Joyful

40. Laugh, play games, have fun, be joyful
Go out and...
...TODAY!!!

41. Accumulation AND Meaning
GeoffMcDonald.com/blog

42. Work that satisfies
Meaning
Materialism
Spirituality
Calling

43. Be grateful, read meaning, define your legacy
Create Meaning

44. More...
GeoffMcDonald.com/blog

45. DanPink.com
Buy the Book!

46. DanPink.com
Buy Dan’s Other Books

47. Expand your whole new mind!
What are you learning?

48. Recording available for members at : BookRapper.com
A
Presentation