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How to Get Paid to
Promote Yourself

                                             It’s OK, we
                                               haven’t
                                            started yet!




Geoff McDonald @IdeasMarketing #ideaslunch
How to Get Paid to
Promote Yourself



Geoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect




Follow conversation on Twitter: @ideasmarketing
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 1
The Marketing Blindspot




Geoff McDonald @IdeasMarketing #ideaslunch
Promotion Costs Money!


Recording + Slides PDF : IdeasMarketing.com.au/webinars
Ads, Brochures, PR


Geoff McDonald @IdeasMarketing #ideaslunch
Lifetime Customer Value


Geoff McDonald @IdeasMarketing #ideaslunch
The Holy Grail

Geoff McDonald @IdeasMarketing #ideaslunch
Expense or Income?


Recording + Slides PDF : IdeasMarketing.com.au/webinars
See Things Differently x4


Geoff McDonald @IdeasMarketing #ideaslunch
The Holy Grail

Sometimes we find incredible answers in unlikely places
The Holy Grail

Are you part of our cult?
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 2
What are you promoting?




Geoff McDonald @IdeasMarketing #ideaslunch
The Ideas Marketing Curve
$$$




The Ideas Marketing Curve
$$$




           Relationship

The Ideas Marketing Curve
$$$




           Relationship

The Ideas Marketing Curve
$$$




           Relationship

The Ideas Marketing Curve
$$$
                                  High




                            Low
                  Free

                         Relationship

All Roads Lead to Rome
$$$
                                     Consult




                            Workshop
                Webinar

                                Relationship

Ideas Marketing : My Business
$$$
                                          High




                                  Low
                   Free

                             Relationship

Paid to Promote : Your Best Opportunity
$$$




                                  Low
                   Free

                             Relationship

Up the Curve : From Free to Fee
$$$
                                      High




                                Low


                           Relationship

Down the Curve : From High To Low
Make it good enough to sell


Key Principal : Move Up The Curve
29 Visual Book Summaries available at : BookRapper.com
$$$




                                 Low
                  Free

                             Relationship

From Free to Fee V From Fee to Free
Productize Your Service


Key Principal : Move Down The Curve
Sell Your Service Without you Being There
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 3
Are you shy and lazy?




Geoff McDonald @IdeasMarketing #ideaslunch
How do you get paid to
       promote your services?



Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Books are dying!

Geoff McDonald @IdeasMarketing #ideaslunch
Books are lazy and shy!

Geoff McDonald @IdeasMarketing #ideaslunch
Are your products
               shy and lazy?



Recording + Slides PDF : IdeasMarketing.com.au/webinars
Passive                                     Active




Geoff McDonald @IdeasMarketing #ideaslunch
Which Sells More?
Which Sells More?
The Web has changed!
Passive               Active




Major Product Trend
What do these three things have in common?
What am I selling?



Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Public




Passive             Active




          Private
Public




Passive             Active




          Private
Public




Passive             Active




          Private
Public




Passive             Active




          Private
Public




Passive             Active




          Private
Create an Active Product


Geoff McDonald @IdeasMarketing #ideaslunch
Create a Public Product


Geoff McDonald @IdeasMarketing #ideaslunch
a BIG opportunity


Recording + Slides PDF : IdeasMarketing.com.au/webinars
The easiest opportunity


Geoff McDonald @IdeasMarketing #ideaslunch
The easiest opportunity


Geoff McDonald @IdeasMarketing #ideaslunch
The easiest opportunity


Geoff McDonald @IdeasMarketing #ideaslunch
?
Geoff McDonald @IdeasMarketing #ideaslunch
Part 4
What’s Next




Geoff McDonald @IdeasMarketing #ideaslunch
Make it good enough to sell


Four Principles to Get Paid To Promote Yourself
Productize Your Service


Four Principles to Get Paid To Promote Yourself
Create an Active Product


Four Principles to Get Paid To Promote Yourself
Create a Public Product


Four Principles to Get Paid To Promote Yourself
Next        Webinar

                      Making
                      Ideas
                      Happen


September 1st 12:30-1:15pm Facebook.com/IdeasMarketing
Workshop: How to Design,
     Build and Sell Your Ideas
Melbourne 14 October 8:30am - 5:00pm
$450 +GST
                              $270 +GST
                              22nd September



    Workshop: How to Design,
     Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops
$450 +GST
                              $270 +GST
                              22nd September



    Workshop: How to Design,
     Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops
IdeasMarketing.com.au/Webinars




Geoff@IdeasMarketing.com.au

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