Most marketing plans are designed for implementation. That's important. And, it's not enough. How many times have you known what needs to be done and not done it? A dry, dull, mechanical plan will do that to you. An alternative is to write your Marketing Plan as a Manifesto. In this way, you will be inspired as well as hyper clear on what you're building and how to implement it.
In this hands-on, practical, action-filled event you'll:
• Define your big idea to attract your ideal clients more easily
• Create a clear vision for you and your business to keep you focussed
• Confirm who is your ideal client to make it easier to generate referrals
• Design a Community around your idea to accelerate your results
• Identify key elements to build your idea and bring your brand to life
• Write a powerful statement of your intent to inspire your daily action
21. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
1000manifestos.com
22. The Manifesto Manifesto
Idea 1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
1000manifestos.com
23. Product/Service
Idea
Ideas Marketing
You need an Ideas Marketing Plan!
24. “...I believe that this nation should
commit itself to achieving the goal,
before this decade is out, of landing a
man on the moon and returning him
safely to the earth.”
Who said this?
25. “...I believe that this nation should
commit itself to achieving the goal,
before this decade is out, of landing a
man on the moon and returning him
safely to the earth.”
Start your Marketing Plan with a Declaration
41. The Five Pillars
Wikipedia is an online encyclopedia.
Wikipedia has a neutral point of view.
Wikipedia is free content that anyone can edit and distribute.
Wikipedians should interact in a respectful and civil manner.
Wikipedia does not have firm rules.
http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
72. Idea
Answer this!
❶ Are you ready to make a declaration?
❷ What are you ending?
❸ What do you want the world to be like?
❹ What sort of community are you creating?
❺ Who are we?
❻ Who or what are you defeating?
❼ What way of being are you promoting?
❽ What actions are you encouraging?
❾ What can you build so others can live your idea?
Geoff McDonald @IdeasMarketing #ideaslunch
73. Idea
Write this!
Geoff McDonald @IdeasMarketing #ideaslunch
74. 1 0 ?
Next Webinar : Q & A
September 22nd 12:30-1:15pm Facebook.com/IdeasMarketing
75. 1 0 ?
Geoff@IdeasMarketing.com.au
Ask your questions in advance...
76. Workshop: How to Design,
Build and Sell Your Ideas
Melbourne 14 October 8:30am - 5:00pm
77. $450 +GST
$270 +GST
22nd September
Workshop: How to Design,
Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops
78. $450 +GST
$270 +GST
22nd September
Workshop: How to Design,
Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops