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Organizational Audit of Front Burner Brands' PR Issues, Practices & Goals

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Organizational Audit Public Relations Issues, Practices, Problems Fall 2011 LissetteColón Danielle Hamilton Laura Johnson Kara Korona Victoria Martinez Rachael Wilcox
About Melting Pot opens 1975 under TGS Restaurant management Grillsmith opens 2004: 29 year mark for Melting Pot Burger 21 opens 2010 April 2011 TGS changes name to Front Burner Brands
Companies The Melting Pot Burger 21 Grillsmith
Interview Sandy D'Elosua National Director of Communications “We're streamlining our processes across out concepts."
Social Media Melting Pot Twitter: @TheMeltingPot Facebook: https://www.facebook.com/themeltingpotrestaurants Burger 21 Twitter:@MyBurger21 Facebook:https://www.facebook.com/pages/Burger-21/158177207558062 Grillsmith Twitter: @grillsmith Facebook:https://www.facebook.com/GrillSmithRestaurant
Philanthropy St. Jude Golf Tournament The Schneker Foundation
Future Goals Modernize Communications More up-beat and active/proactive advertising Gain national exposure Teach employees how to handle websites Improve numbers
Organizational Audit of Front Burner Brands' PR Issues, Practices & Goals

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Organizational Audit of Front Burner Brands' PR Issues, Practices & Goals

  • 1. Organizational Audit Public Relations Issues, Practices, Problems Fall 2011 LissetteColón Danielle Hamilton Laura Johnson Kara Korona Victoria Martinez Rachael Wilcox
  • 2. About Melting Pot opens 1975 under TGS Restaurant management Grillsmith opens 2004: 29 year mark for Melting Pot Burger 21 opens 2010 April 2011 TGS changes name to Front Burner Brands
  • 3. Companies The Melting Pot Burger 21 Grillsmith
  • 4. Interview Sandy D'Elosua National Director of Communications “We're streamlining our processes across out concepts."
  • 5. Social Media Melting Pot Twitter: @TheMeltingPot Facebook: https://www.facebook.com/themeltingpotrestaurants Burger 21 Twitter:@MyBurger21 Facebook:https://www.facebook.com/pages/Burger-21/158177207558062 Grillsmith Twitter: @grillsmith Facebook:https://www.facebook.com/GrillSmithRestaurant
  • 6. Philanthropy St. Jude Golf Tournament The Schneker Foundation
  • 7. Future Goals Modernize Communications More up-beat and active/proactive advertising Gain national exposure Teach employees how to handle websites Improve numbers