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5 Social Media Dashboards:
    Their Pros and Cons
If you’ve reached the stage in your
social strategy when you desperately
need a social media dashboard – then
 this post will help you find the right
                  one.
We’ve picked 5 very popular
 dashboards, and each of them comes
with their own unique set of pros and
cons. Let’s see which one will suit your
            particular needs.
1) Hootsuite
Hootsuite – the social media
 dashboard for teams using LinkedIn,
Twitter and Facebook. An old favourite
  among social marketers and early
 adopters, Hootsuite remains one of
    the most complete, and useful
        dashboards of them all.
Pros: Hootsuite offers free, pro and
 enterprise options. They are cheaper
     than many other dashboard
subscriptions and better, overall. Easily
add your WordPress blog, and a few of
   your other social sites – to track,
   monitor and add to your analytics
 reports. A fantastic bookmarking tool
              is provided,
which makes for easy indexing as you
 manage your pages. The best thing
about Hootsuite is its 30 day history.
  Once you have it, you can’t live
            without it.
Cons: Hootsuite needs to focus a little
  more on their mobile integration
software. They are a bit behind in this
area. The only other criticism we have
   is that with the free version, the
 analytics tools aren’t good enough.
  You just can’t nail down specifics.
2) Argyle Social
A front runner when it comes to
qualified analytics, team management
and consistent sharing. Argyle Social is
 the social dashboard that many social
  media agencies use to manage their
client strategies. It was built for serious
                    use.
Pros: A great all rounder, and available
 in a white label option for agencies –
Argyle Social is a perfect tool for social
  marketers that want to see results.
 Analytics are excellent, especially the
     trend clicks. As time passes, it
   becomes really easy to maintain a
           complex strategy.
Cons: We’d like to say none, but every
 dashboard has its problems. Argyle
 Social is not cheap, especially if you
          have a lot of clients.
3) TweetDeck
Pros: The infamous Twitter desktop
 dashboard gets a vote here. It was a
  pioneer in the birth of free Twitter
dashboard tools. With awesome real
    time views and an easy to use
scheduling system, what’s not to like
about this perky publishing platform?
    Great for official and unofficial
 retweets, and keeping up with your
  DM and @ messages – when they
               happen.
Cons: TweetDeck is strictly a Twitter
  based tool. But it’s worth using
 alongside a more comprehensive,
    integrated social dashboard.
4) Threadsy
Pros: Also a golden oldie, Threadsy
  remains popular with individual
    marketers, as it’s a one person
  dashboard. The feeds are a nice
   feature, and it’s integrated well
enough with your core accounts, that
 when you delete something it stays
               deleted.
Cons: Not suitable for teams, and
definitely not suitable for multiple
             strategies.
5) Raven Tools
Pros: Raven Tools is decent enough,
  with an option to integrate Google
Analytics into your account. There’s a
  comprehensive keyword tool and
   analytics that boosts this newer
dashboard to professional level. Why
did it make the list? Raven Tools has
  fantastic reports. If you work with
multiple accounts or clients – you can
 customize each report they receive.
Cons: It’s not as easy to use as
Hootsuite, as specialised as TweetDeck
   or as socially appealing as Argyle
  Social. It always feels second best.
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

  • 1. 5 Social Media Dashboards: Their Pros and Cons
  • 2. If you’ve reached the stage in your social strategy when you desperately need a social media dashboard – then this post will help you find the right one.
  • 3. We’ve picked 5 very popular dashboards, and each of them comes with their own unique set of pros and cons. Let’s see which one will suit your particular needs.
  • 5. Hootsuite – the social media dashboard for teams using LinkedIn, Twitter and Facebook. An old favourite among social marketers and early adopters, Hootsuite remains one of the most complete, and useful dashboards of them all.
  • 6. Pros: Hootsuite offers free, pro and enterprise options. They are cheaper than many other dashboard subscriptions and better, overall. Easily add your WordPress blog, and a few of your other social sites – to track, monitor and add to your analytics reports. A fantastic bookmarking tool is provided,
  • 7. which makes for easy indexing as you manage your pages. The best thing about Hootsuite is its 30 day history. Once you have it, you can’t live without it.
  • 8. Cons: Hootsuite needs to focus a little more on their mobile integration software. They are a bit behind in this area. The only other criticism we have is that with the free version, the analytics tools aren’t good enough. You just can’t nail down specifics.
  • 10. A front runner when it comes to qualified analytics, team management and consistent sharing. Argyle Social is the social dashboard that many social media agencies use to manage their client strategies. It was built for serious use.
  • 11. Pros: A great all rounder, and available in a white label option for agencies – Argyle Social is a perfect tool for social marketers that want to see results. Analytics are excellent, especially the trend clicks. As time passes, it becomes really easy to maintain a complex strategy.
  • 12. Cons: We’d like to say none, but every dashboard has its problems. Argyle Social is not cheap, especially if you have a lot of clients.
  • 14. Pros: The infamous Twitter desktop dashboard gets a vote here. It was a pioneer in the birth of free Twitter dashboard tools. With awesome real time views and an easy to use scheduling system, what’s not to like about this perky publishing platform? Great for official and unofficial retweets, and keeping up with your DM and @ messages – when they happen.
  • 15. Cons: TweetDeck is strictly a Twitter based tool. But it’s worth using alongside a more comprehensive, integrated social dashboard.
  • 17. Pros: Also a golden oldie, Threadsy remains popular with individual marketers, as it’s a one person dashboard. The feeds are a nice feature, and it’s integrated well enough with your core accounts, that when you delete something it stays deleted.
  • 18. Cons: Not suitable for teams, and definitely not suitable for multiple strategies.
  • 20. Pros: Raven Tools is decent enough, with an option to integrate Google Analytics into your account. There’s a comprehensive keyword tool and analytics that boosts this newer dashboard to professional level. Why did it make the list? Raven Tools has fantastic reports. If you work with multiple accounts or clients – you can customize each report they receive.
  • 21. Cons: It’s not as easy to use as Hootsuite, as specialised as TweetDeck or as socially appealing as Argyle Social. It always feels second best.
  • 22. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 23. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 24. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 25. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com