2. If you’ve reached the stage in your
social strategy when you desperately
need a social media dashboard – then
this post will help you find the right
one.
3. We’ve picked 5 very popular
dashboards, and each of them comes
with their own unique set of pros and
cons. Let’s see which one will suit your
particular needs.
5. Hootsuite – the social media
dashboard for teams using LinkedIn,
Twitter and Facebook. An old favourite
among social marketers and early
adopters, Hootsuite remains one of
the most complete, and useful
dashboards of them all.
6. Pros: Hootsuite offers free, pro and
enterprise options. They are cheaper
than many other dashboard
subscriptions and better, overall. Easily
add your WordPress blog, and a few of
your other social sites – to track,
monitor and add to your analytics
reports. A fantastic bookmarking tool
is provided,
7. which makes for easy indexing as you
manage your pages. The best thing
about Hootsuite is its 30 day history.
Once you have it, you can’t live
without it.
8. Cons: Hootsuite needs to focus a little
more on their mobile integration
software. They are a bit behind in this
area. The only other criticism we have
is that with the free version, the
analytics tools aren’t good enough.
You just can’t nail down specifics.
10. A front runner when it comes to
qualified analytics, team management
and consistent sharing. Argyle Social is
the social dashboard that many social
media agencies use to manage their
client strategies. It was built for serious
use.
11. Pros: A great all rounder, and available
in a white label option for agencies –
Argyle Social is a perfect tool for social
marketers that want to see results.
Analytics are excellent, especially the
trend clicks. As time passes, it
becomes really easy to maintain a
complex strategy.
12. Cons: We’d like to say none, but every
dashboard has its problems. Argyle
Social is not cheap, especially if you
have a lot of clients.
14. Pros: The infamous Twitter desktop
dashboard gets a vote here. It was a
pioneer in the birth of free Twitter
dashboard tools. With awesome real
time views and an easy to use
scheduling system, what’s not to like
about this perky publishing platform?
Great for official and unofficial
retweets, and keeping up with your
DM and @ messages – when they
happen.
15. Cons: TweetDeck is strictly a Twitter
based tool. But it’s worth using
alongside a more comprehensive,
integrated social dashboard.
17. Pros: Also a golden oldie, Threadsy
remains popular with individual
marketers, as it’s a one person
dashboard. The feeds are a nice
feature, and it’s integrated well
enough with your core accounts, that
when you delete something it stays
deleted.
18. Cons: Not suitable for teams, and
definitely not suitable for multiple
strategies.
20. Pros: Raven Tools is decent enough,
with an option to integrate Google
Analytics into your account. There’s a
comprehensive keyword tool and
analytics that boosts this newer
dashboard to professional level. Why
did it make the list? Raven Tools has
fantastic reports. If you work with
multiple accounts or clients – you can
customize each report they receive.
21. Cons: It’s not as easy to use as
Hootsuite, as specialised as TweetDeck
or as socially appealing as Argyle
Social. It always feels second best.
22. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,
23. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.
24. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.
25. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com