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The Facebook Translation Feature For
         Business Purposes
The new Facebook translation tool was
   released in October, opening up a
  whole new range of possibilities for
your business. Imagine reaching clients
    in different languages across the
 globe! Suddenly, your sales potential
has increased. So, how do you use the
new translation tool for your business?
First – How To Use Translation Overall
Facebook has had the crowdsourced
  translation functionality for quite a
 few years now. If you’ve never used
them, now you can. This is especially
  useful for your Facebook apps and
           general page info.
Fans from other countries are more
likely to play, use your app or like your
   page, if it’s in their own language.
     Simple enough – just ask your
 developer to activate the translation
                     tool.
Once the translation app is activated,
  static text and app text will appear
translated on your page for users that
prefer an alternative language. While
 app translation takes a bit more time
   for the developer – it’s worth the
                trouble.
This is even more important if you
 have a social game app. Everyone
  loves to game, but one-language
restrictions ruins the experience for
        non-English speakers.
The New Translation Functionality
Soon, you’ll be able to translate any
    comment that appears on your
 Facebook page. That means as non-
 English people read your translated
posts and reply – you can do the same.
   This basically removes that pesky
 language barrier that has prevented
    people from all over the world
     communicating effectively on
               Facebook.
The translate button will appear below
comments, next to the like option. This
translation will still harness the power
 of crowdsourcing, and fans can enter
   in more accurate versions as they
   browse your page. If it’s voted up
  enough times, that translation will
  replace the original. This way, your
page content will be so precise – it will
        be like reading English.
How You Can Use This To Expand Your
              Reach
Now that fans will be able to comment
 on your page in any language, you can
begin to target new markets. If you see
  your foreign speaking demographic
     rising, you can invest in an ad
  campaign in that language to attract
     even more fans! Thanks to the
translated comments function, you can
  also make connections with foreign
   businesses, or pages that aren’t in
                 English.
Share, chat and communicate in
 groups across the world. This makes it
 possible for your business to become
popular in foreign markets. Wouldn’t it
  be great if you find a whole new fan
base there? It just means more income
    and greater reach. A truly global
 business doesn’t only concentrate on
   local markets. Broaden your sales
funnel with this exciting new Facebook
                function.
Facebook has given your business the
tools it needs to communicate beyond
the confines of your own education. A
   simple click of a button, and new
revenue streams will open up for you.
To optimize your sales from Facebook,
it will pay to use the translation tools.
Grab a pen, and remember to include
 this in your new Facebook marketing
                strategy!
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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The Facebook Translation Feature for Business Purposes - Social Media Online

  • 1. The Facebook Translation Feature For Business Purposes
  • 2. The new Facebook translation tool was released in October, opening up a whole new range of possibilities for your business. Imagine reaching clients in different languages across the globe! Suddenly, your sales potential has increased. So, how do you use the new translation tool for your business?
  • 3. First – How To Use Translation Overall
  • 4. Facebook has had the crowdsourced translation functionality for quite a few years now. If you’ve never used them, now you can. This is especially useful for your Facebook apps and general page info.
  • 5. Fans from other countries are more likely to play, use your app or like your page, if it’s in their own language. Simple enough – just ask your developer to activate the translation tool.
  • 6. Once the translation app is activated, static text and app text will appear translated on your page for users that prefer an alternative language. While app translation takes a bit more time for the developer – it’s worth the trouble.
  • 7. This is even more important if you have a social game app. Everyone loves to game, but one-language restrictions ruins the experience for non-English speakers.
  • 8. The New Translation Functionality
  • 9. Soon, you’ll be able to translate any comment that appears on your Facebook page. That means as non- English people read your translated posts and reply – you can do the same. This basically removes that pesky language barrier that has prevented people from all over the world communicating effectively on Facebook.
  • 10. The translate button will appear below comments, next to the like option. This translation will still harness the power of crowdsourcing, and fans can enter in more accurate versions as they browse your page. If it’s voted up enough times, that translation will replace the original. This way, your page content will be so precise – it will be like reading English.
  • 11. How You Can Use This To Expand Your Reach
  • 12. Now that fans will be able to comment on your page in any language, you can begin to target new markets. If you see your foreign speaking demographic rising, you can invest in an ad campaign in that language to attract even more fans! Thanks to the translated comments function, you can also make connections with foreign businesses, or pages that aren’t in English.
  • 13. Share, chat and communicate in groups across the world. This makes it possible for your business to become popular in foreign markets. Wouldn’t it be great if you find a whole new fan base there? It just means more income and greater reach. A truly global business doesn’t only concentrate on local markets. Broaden your sales funnel with this exciting new Facebook function.
  • 14. Facebook has given your business the tools it needs to communicate beyond the confines of your own education. A simple click of a button, and new revenue streams will open up for you. To optimize your sales from Facebook, it will pay to use the translation tools. Grab a pen, and remember to include this in your new Facebook marketing strategy!
  • 15. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 16. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 17. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 18. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com