9. APPS THAT ARE SOCIAL BY DESIGN
(IN 4 PARTS)
1. Key Concepts for Building Great Apps
2. Understanding Social by Design
3. Key Concepts for Social Networking Integration
4. Things You Want To Know / Q & A
Boris Chan @borisc / @xtremelabs
10. 10 KEY CONCEPTS FOR BUILDING GREAT
APPS
What we talk about when we talk about building
Boris Chan @borisc / @xtremelabs
11. #10: THINK MOBILE-FIRST
Not just a strategy for disruption.
Boris Chan @borisc / @xtremelabs
12. #9: DESIGN IN SOCIAL BY DEFAULT
Friendly, private and intimate.
Boris Chan @borisc / @xtremelabs
13. #8: LATENCY KILLS.
You have limited time and resources.
Ed Yourdon http://www.flickr.com/photos/yourdon/
4064143718/
Boris Chan @borisc / @xtremelabs
16. #5: CREATE THAT A-HA MOMENT
Delight your users.
Boris Chan @borisc / @xtremelabs
17. #4: CACHE IS KING
Cache all the things. (A lack of speed also kills.)
Boris Chan @borisc / @xtremelabs
18. #3: HAVE PERFECT TIMING
“All Get things ready for your users.
things entail rising and falling
timing. You must be able to discern
this.”
– Miyamoto Musashi
Boris Chan @borisc / @xtremelabs
19. #2: KNOW YOUR PLATFORMS
Understand what platforms you are building on.
Boris Chan @borisc / @xtremelabs
20. #1: KNOW YOUR USERS
Get data to build the right thing. Play to your
Boris Chan @borisc / @xtremelabs
21. 10 KEY CONCEPTS FOR BUILDING GREAT
1. Know your users
2. Know your platforms
3. Have perfect timing
4. Cache is King
5. Create that A-ha Moment
6. Embrace Touch
7. Embrace Beauty
8. Latency Kills
9. Design in Social by Default
Boris Chan @borisc / @xtremelabs 27
49. CARAMEL UX
Making Android Social by Default
Boris Chan @borisc / @xtremelabs
50. KEY CONCEPTS FOR SOCIAL NETWORKING
INTEGRATION
Let’s put it all together.
Boris Chan @borisc / @xtremelabs
51. AUTHENTICATION
Getting to know the real you
Tying authentication to social
networking can make it easier
to sign up for your service
Single Sign-On
Easier to get user’s
information and profile
filled out
When connected to their
social networks, you have
users with authenticity
Boris Chan @borisc / @xtremelabs
52. DISCOVERY AND DISTRIBUTION
Connecting with friends on your app, and getting new friends
Growth and user acquisition is often the
main reason to have social network
integration
But don’t do this as a starting point!
Apps that are social by design will have this
user acquisition loop built in!
Goal is to be aware so that you can
optimize
Best: your actions are related to
Boris Chan @borisc / @xtremelabs
54. PERSONALIZATION
Making things social by default means making it theirs
Personalized content is about increasing
relevancy
Think about music: the interests of a user and
the interests of the friends of users can make
Rdio or Spotify a more satisfying experience
Recommendations based on past context
Boris Chan @borisc / @xtremelabs
55. USING SOCIAL NETWORKING DATA
Not just about getting users
The information itself can also make your app
more useful outside of just your social graph.
Using 4sq or FB places for a location-based app
Uniting people with common interests, location
and other connections
The mobile experience is about providing
context, and having a user’s data, behaviour and
input as signals can increase this relevancy.
beware of public sharing vs. private sharing!
(think open graph)
Boris Chan @borisc / @xtremelabs
56. FACEBOOK 3.0 BETA SDK ON IOS
What is coming?
Boris Chan @borisc / @xtremelabs
57. SHOULD ALL APPS BE SOCIAL BY DESIGN?
When should we not do this?
Boris Chan @borisc / @xtremelabs
58. COMMON MISTAKES WITH INTEGRATING
SOCIAL
Let’s talk about common pitfalls.
Boris Chan @borisc / @xtremelabs
59. NEW BEHAVIOUR =
NEW APPS, NEW TECH, NEW
INTERACTIONS.
Boris Chan @borisc / @xtremelabs
60. THE WORLD IS BEING REINVENTED.
Boris Chan @borisc / @xtremelabs
61. THANK YOU!
Ask me anything: @borisc / boris@xtremelabs.com
Boris Chan @borisc / @xtremelabs
Notes de l'éditeur
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Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n