Content Curation Strategies, The stages of a content strategies, Content is King #FPREACH http://www.boscoanthony.com

1. CONTENT IS KING!
Content Curation
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#FPREACH #SMWVAN
Thursday, September 27, 2012

2. Content Strategy
The practise of planning for
content curation, creation,
delivery and governance.
A curator arranges, catalogues
and displays collections of data.
Thursday, September 27, 2012

3. CONTENT IMPACT
PANDA/PENGUIN
SERP
BRANDING
ENGAGEMENT
CONVERSION
COMMUNITY
Thursday, September 27, 2012

4. Whats the Buzz on
“Content Curation”
Is the act of
discovering,
gathering and
presenting digital
content that
surrounds a
specific matter.
Thursday, September 27, 2012

5. Content Curation | Where
Thursday, September 27, 2012

6. When does
content strategy
kick in?
“After, Keyword Research!”
“Demand”
“Brand Protection”
“Engagement”
“Social Monitoring”
“Trends”
Thursday, September 27, 2012

7. The focus!
Thursday, September 27, 2012

8. CONTENT MOLECULES
A curator is an
information chemist
that mixes atoms
together to build
an info molecule
and then adds
value to it!
Thursday, September 27, 2012

9. Types
Rules Content Strategy Style
Demand
Thursday, September 27, 2012

10. Demand | Research
Keyword
Research
SEO
Search Engine
Results Page.
Thursday, September 27, 2012

11. Rules | Guidelines
Language
Gender of author
Type of writing
Must mention
Hot keywords
Guidelines
Thursday, September 27, 2012

12. Types | Display
Infographics
Articles, blogs, texts
Interview
Social Media Platforms
Video / Audio / Podcasts
Predictions or Presentations
Power points, Keynotes
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13. Content Style | Approach
Interview
Reporting | Stories
Debate
News
Opinion based
How to
Predictions, Analysis
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14. Content Distribution
Funnel
Presentation Sites Email Marketing
Blog Networks Social Bookmarks
Ads, Paid, Solo Social Platforms
Podcast Networks Social Networking
Press Releases Article Directories
Forums / Groups Video Networks
Thursday, September 27, 2012

15. If content is king,
multiscreen is queen!
Desktops keeps us
productive and
informed
Smart phones keep us
connected
Tablets keep us
entertained
Thursday, September 27, 2012

16. “EVERY COMPANY
NEEDS TO BE THEIR
OWN MEDIA COMPANY”
- TOM FEREMSKI
Thursday, September 27, 2012