1. Social Media Scorecard May 15, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 5/8 Fans, 5/15 Change 5/8 5/15 Change 5/8 5/15
Airlines 3,839,002 3,882,715 1.1% 3,859,434 3,868,099 0.2% 7,698,436 7,750,814 0.7%
American Airlines 289,414 292,548 1.1% 362,094 364,680 0.7% 651,508 657,228 0.9%
Delta 310,447 312,274 0.6% 319,691 321,577 0.6% 630,138 633,851 0.6%
JetBlue 598,078 600,017 0.3% 1,672,924 1,673,226 0.0% 2,271,002 2,273,243 0.1%
Southwest 2,262,905 2,297,867 1.5% 1,290,814 1,293,357 0.2% 3,553,719 3,591,224 1.1%
United Airlines 343,824 344,332 0.1% 7,390 7,572 2.5% 351,214 351,904 0.2%
US Airways 34,334
3,839,002
35,677
3,882,715
3.9%
1.1% -
206,521
3,859,434
207,687 0.6% 3,868,099 0.2% -
240,855
7,698,436
243,364
7,750,814
1.0% 0.7%
TOTAL
Footwear/Athletic Apparel 62,775,420 63,212,589 0.7% 860,812 883,015 2.6% 63,636,232 64,095,604 0.7%
Adidas 14,053,362 14,158,710 0.7% 245,099 251,257 2.5% 14,298,461 14,409,967 0.8%
Converse 30,012,655 30,216,010 0.7% 61,426 62,521 1.8% 30,074,081 30,278,531 0.7%
DC Shoes 8,632,067 8,679,245 0.5% 105,435 107,178 1.7% 8,737,502 8,786,423 0.6%
Nike 8,997,087 9,065,367 0.8% 389,606 401,954 3.2% 9,386,693 9,467,321 0.9%
Reebok 1,080,249 1,093,258 1.2% 59,246 60,105 1.4% 1,139,495 1,153,363 1.2%
62,775,420 63,212,589 0.7% - 860,812 883,015 2.6% - 63,636,232 64,095,604 0.7%
TOTAL
Comics 4,570,307 4,626,746 1.2% 415,218 427,948 3.1% 4,985,525 5,054,694 1.4%
DC Comics 642,821 650,753 1.2% 118,030 120,049 1.7% 760,851 770,802 1.3%
Marvel Comics 3,927,486 3,975,993 1.2% 297,188 307,899 3.6% 4,224,674 4,283,892 1.4%
4,570,307 4,626,746 1.2% - 415,218 427,948 3.1% - 4,985,525 5,054,694 1.4%
TOTAL
Fast Food 48,129,800 48,536,162 0.8% 1,248,914 1,265,828 1.4% 49,378,714 49,801,990 0.9%
Burger King 4,977,075 5,015,072 0.8% 52,660 53,252 1.1% 5,029,735 5,068,324 0.8%
McDonald's 19,402,330 19,566,703 0.8% 458,609 463,129 1.0% 19,860,939 20,029,832 0.9%
Subway 12,857,578 13,030,250 1.3% 484,971 492,303 1.5% 13,342,549 13,522,553 1.3%
Taco Bell 8,571,130 8,587,253 0.2% 183,743 185,170 0.8% 8,754,873 8,772,423 0.2%
Wendy's 2,321,687 2,336,884 0.7% 68,931 71,974 4.4% 2,390,618 2,408,858 0.8%
48,129,800 48,536,162 0.8% - 1,248,914 1,265,828 1.4% - 49,378,714 49,801,990 0.9%
TOTAL
Beverages 105,607,974 106,000,386 0.4% 2,129,579 2,161,041 1.5% 107,737,553 108,161,427 0.4%
Coca-Cola 41,685,909 41,822,483 0.3% 533,483 537,787 0.8% 42,219,392 42,360,270 0.3%
Dr. Pepper 11,838,743 11,853,020 0.1% 95,474 95,895 0.4% 11,934,217 11,948,915 0.1%
Monster Energy 15,907,536 16,064,357 1.0% 232,535 236,368 1.6% 16,140,071 16,300,725 1.0%
Pepsi 8,148,786 8,170,358 0.3% 661,577 680,532 2.9% 8,810,363 8,850,890 0.5%
Red Bull 28,027,000 28,090,169 0.2% 606,510 610,459 0.7% 28,633,510 28,700,628 0.2%
105,607,974 106,000,386 0.4% - 2,129,579 2,161,041 1.5% - 107,737,553 108,161,427 0.4%
TOTAL
Celebrities (Top 5) 260,869,876 262,255,044 0.5% 69,583,019 70,346,143 1.1% 330,452,895 332,601,187 0.7%
Eminem 56,654,309 56,940,338 0.5% 10,594,609 10,694,356 0.9% 67,248,918 67,634,694 0.6%
Lady Gaga 50,557,569 50,780,181 0.4% 23,902,327 24,130,617 1.0% 74,459,896 74,910,798 0.6%
Michael Jackson 48,360,074 48,606,558 0.5% 694,732 701,889 1.0% 49,054,806 49,308,447 0.5%
Rihanna 55,436,516 55,752,831 0.6% 18,494,026 18,805,458 1.7% 73,930,542 74,558,289 0.8%
Shakira 49,861,409 50,175,137 0.6% 15,897,325 16,013,823 0.7% 65,758,734 66,188,960 0.7%
260,869,876 262,255,044 0.5% - 69,583,019 70,346,143 1.1% - 330,452,895 332,601,187 0.7%
TOTAL
Favorite Foods 87,464,087 87,686,122 0.3% 85,000 85,834 1.0% 87,549,087 87,771,956 0.3%
Oreo 26,258,304 26,344,863 0.3% 40,321 40,496 0.4% 26,298,625 26,385,359 0.3%
Pringles 19,206,915 19,250,744 0.2% 11,566 11,670 0.9% 19,218,481 19,262,414 0.2%
Reese's 9,254,108 9,293,868 0.4% - - 0.0% 9,254,108 9,293,868 0.4%
Skittles 21,818,161 21,860,441 0.2% 31,575 31,971 1.3% 21,849,736 21,892,412 0.2%
Starburst 10,926,599 10,936,206 0.1% 1,538 1,697 10.3% 10,928,137 10,937,903 0.1%
87,464,087 87,686,122 0.3% - 85,000 85,834 1.0% - 87,549,087 87,771,956 0.3%
TOTAL
Hospitality (Loyalty Programs) 324,119 325,554 0.4% - - 324,119 325,554 0.4%
Marriott Rewards 224,851 224,938 0.0% na na 224,851 224,938 0.0%
Starwood Preferred Guest 99,268 100,616 1.4% na na 99,268 100,616 1.4%
324,119 325,554 0.4% - - - 0.0% - 324,119 325,554 0.4%
TOTAL
Gaming 44,932,752 45,117,253 0.4% 1,986,545 1,997,094 0.5% 46,919,297 47,114,347 0.4%
Nintendo 22,620,609 22,696,583 0.3% 216,079 217,713 0.8% 22,836,688 22,914,296 0.3%
Playstation 5,174,211 5,203,394 0.6% 1,281,394 1,285,507 0.3% 6,455,605 6,488,901 0.5%
X-Box 17,137,932 17,217,276 0.5% 489,072 493,874 1.0% 17,627,004 17,711,150 0.5%
TOTAL 44,932,752 45,117,253 0.4% - 1,986,545 1,997,094 0.5% - 46,919,297 47,114,347 0.4%
TOTAL 618,513,336 621,642,571 0.5% 80,168,521 81,035,002 1.1% 698,681,857 702,677,573 0.6%
Prepared by Awareness, Inc. All Rights Reserved ©2012