1. Social Media Scorecard June 5, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 5/29 Fans, 6/5 Change 5/29 6/5 Change 5/29 6/5
Airlines 3,977,403 4,060,592 2.1% 3,889,753 3,907,096 0.4% 7,867,156 7,967,688 1.3%
American Airlines 300,226 323,366 7.7% 373,224 377,557 1.2% 673,450 700,923 4.1%
Delta 315,745 317,212 0.5% 328,113 331,574 1.1% 643,858 648,786 0.8%
JetBlue 603,520 605,163 0.3% 1,674,173 1,674,663 0.0% 2,277,693 2,279,826 0.1%
Southwest 2,367,785 2,422,351 2.3% 1,296,976 1,304,859 0.6% 3,664,761 3,727,210 1.7%
United Airlines 353,577 355,557 0.6% 7,868 8,037 2.1% 361,445 363,594 0.6%
US Airways 36,550
3,977,403
36,943
4,060,592
1.1%
2.1% -
209,399
3,889,753
210,406 0.5% 3,907,096 0.4% -
245,949
7,867,156
247,349
7,967,688
0.6% 1.3%
TOTAL
Footwear/Athletic Apparel 64,232,420 64,693,614 0.7% 923,889 944,255 2.2% 65,156,309 65,637,869 0.7%
Adidas 14,386,942 14,487,821 0.7% 262,798 267,948 2.0% 14,649,740 14,755,769 0.7%
Converse 30,688,973 30,909,841 0.7% 64,525 65,678 1.8% 30,753,498 30,975,519 0.7%
DC Shoes 8,818,687 8,879,698 0.7% 111,613 113,614 1.8% 8,930,300 8,993,312 0.7%
Nike 9,226,582 9,295,222 0.7% 423,218 434,618 2.7% 9,649,800 9,729,840 0.8%
Reebok 1,111,236 1,121,032 0.9% 61,735 62,397 1.1% 1,172,971 1,183,429 0.9%
64,232,420 64,693,614 0.7% - 923,889 944,255 2.2% - 65,156,309 65,637,869 0.7%
TOTAL
Comics 4,741,579 4,790,646 1.0% 452,417 463,928 2.5% 5,193,996 5,254,574 1.2%
DC Comics 672,516 681,854 1.4% 124,885 128,191 2.6% 797,401 810,045 1.6%
Marvel Comics 4,069,063 4,108,792 1.0% 327,532 335,737 2.5% 4,396,595 4,444,529 1.1%
4,741,579 4,790,646 1.0% - 452,417 463,928 2.5% - 5,193,996 5,254,574 1.2%
TOTAL
Fast Food 49,515,479 50,009,512 1.0% 1,289,139 1,304,767 1.2% 50,804,618 51,314,279 1.0%
Burger King 5,094,170 5,128,782 0.7% 54,418 55,141 1.3% 5,148,588 5,183,923 0.7%
McDonald's 19,921,187 20,120,211 1.0% 469,294 478,411 1.9% 20,390,481 20,598,622 1.0%
Subway 13,515,456 13,748,296 1.7% 500,814 503,463 0.5% 14,016,270 14,251,759 1.7%
Taco Bell 8,638,601 8,662,111 0.3% 189,460 191,143 0.9% 8,828,061 8,853,254 0.3%
Wendy's 2,346,065 2,350,112 0.2% 75,153 76,609 1.9% 2,421,218 2,426,721 0.2%
49,515,479 50,009,512 1.0% - 1,289,139 1,304,767 1.2% - 50,804,618 51,314,279 1.0%
TOTAL
Beverages 107,154,980 107,678,809 0.5% 2,245,397 2,310,174 2.9% 109,400,377 109,988,983 0.5%
Coca-Cola 42,193,867 42,365,847 0.4% 546,323 551,078 0.9% 42,740,190 42,916,925 0.4%
Dr. Pepper 11,918,883 11,945,264 0.2% 96,832 97,368 0.6% 12,015,715 12,042,632 0.2%
Monster Energy 16,501,672 16,693,032 1.2% 250,545 256,370 2.3% 16,752,217 16,949,402 1.2%
Pepsi 8,235,445 8,269,458 0.4% 732,433 781,697 6.7% 8,967,878 9,051,155 0.9%
Red Bull 28,305,113 28,405,208 0.4% 619,264 623,661 0.7% 28,924,377 29,028,869 0.4%
107,154,980 107,678,809 0.5% - 2,245,397 2,310,174 2.9% - 109,400,377 109,988,983 0.5%
TOTAL
Celebrities (Top 5) 265,812,245 267,330,525 0.6% 72,359,678 73,415,697 1.5% 338,171,923 340,746,222 0.8%
Eminem 57,662,419 57,982,417 0.6% 10,880,070 10,984,779 1.0% 68,542,489 68,967,196 0.6%
Lady Gaga 51,413,372 51,670,480 0.5% 24,888,099 25,258,327 1.5% 76,301,471 76,928,807 0.8%
Michael Jackson 49,224,942 49,476,886 0.5% 717,268 725,696 1.2% 49,942,210 50,202,582 0.5%
Rihanna 56,625,178 56,999,572 0.7% 19,623,368 20,075,264 2.3% 76,248,546 77,074,836 1.1%
Shakira 50,886,335 51,201,171 0.6% 16,250,873 16,371,631 0.7% 67,137,208 67,572,802 0.6%
265,812,245 267,330,525 0.6% - 72,359,678 73,415,697 1.5% - 338,171,923 340,746,222 0.8%
TOTAL
Favorite Foods 88,391,721 88,711,864 0.4% 87,360 88,066 0.8% 88,479,081 88,799,930 0.4%
Oreo 26,582,635 26,668,806 0.3% 41,041 41,158 0.3% 26,623,676 26,709,964 0.3%
Pringles 19,435,971 19,541,372 0.5% 11,865 11,960 0.8% 19,447,836 19,553,332 0.5%
Reese's 9,401,552 9,446,969 0.5% - - 0.0% 9,401,552 9,446,969 0.5%
Skittles 21,983,470 22,037,861 0.2% 32,478 32,854 1.2% 22,015,948 22,070,715 0.2%
Starburst 10,988,093 11,016,856 0.3% 1,976 2,094 6.0% 10,990,069 11,018,950 0.3%
88,391,721 88,711,864 0.4% - 87,360 88,066 0.8% - 88,479,081 88,799,930 0.4%
TOTAL
Hospitality (Loyalty Programs) 337,796 338,466 0.2% - - 337,796 338,466 0.2%
Marriott Rewards 225,238 225,356 0.1% na na 225,238 225,356 0.1%
Starwood Preferred Guest 112,558 113,110 0.5% na na 112,558 113,110 0.5%
337,796 338,466 0.2% - - - 0.0% - 337,796 338,466 0.2%
TOTAL
Gaming 45,764,348 46,125,361 0.8% 2,021,818 2,047,266 1.3% 47,786,166 48,172,627 0.8%
Nintendo 22,971,936 23,102,204 0.6% 222,515 230,700 3.7% 23,194,451 23,332,904 0.6%
Playstation 5,286,949 5,321,780 0.7% 1,295,357 1,302,927 0.6% 6,582,306 6,624,707 0.6%
X-Box 17,505,463 17,701,377 1.1% 503,946 513,639 1.9% 18,009,409 18,215,016 1.1%
TOTAL 45,764,348 46,125,361 0.8% - 2,021,818 2,047,266 1.3% - 47,786,166 48,172,627 0.8%
TOTAL 629,927,969 633,739,387 0.6% 83,269,451 84,481,249 1.5% 713,197,420 718,220,636 0.7%
Prepared by Awareness, Inc. All Rights Reserved ©2012