Talk To Me Like You Know Me - Website Personalization
•Télécharger en tant que PPTX, PDF•
0 j'aime•603 vues
Recommandé
Recommandé
Contenu connexe
Similaire à Talk To Me Like You Know Me - Website Personalization
Similaire à Talk To Me Like You Know Me - Website Personalization (20)
Plus de Boston Interactive
Plus de Boston Interactive (17)
Dernier
Dernier (20)
Talk To Me Like You Know Me - Website Personalization
- 1. 1
- 2. Personalization 2 Definition: “Personalization involves using technology to accommodate the differences between individuals”
- 4. Commercials
- 5. Print
- 6. Clothing
- 7. Education
- 9. Commercials
- 10. Print
- 11. Clothing
- 12. Education
- 14. Commercials
- 15. Print
- 16. Clothing
- 17. Education
- 19. Commercials
- 20. Print
- 21. Clothing
- 22. Education
- 24. Commercials
- 25. Print
- 26. Clothing
- 27. Education
- 29. Commercials
- 30. Print
- 31. Clothing
- 32. Education
- 35. Control
- 36. Relevant content
- 38. Saves Time
- 39. Convenience
- 41. Builds Loyalty
- 43. Methods 13
- 44. Methods 14
- 45. Methods 15
- 47. Programming
- 48. Presentation
- 54. Relationship With Brand 22
- 55. Concept The Persistent “WOW” 23
- 56. Concept The Persistent “WOW” “Repeatedly creating notable experiences 24
- 57. Concept The Persistent “WOW” “Repeatedly creating notable experiences over time” 25
- 58. The Persistent “WOW” 26
- 59. The Persistent “WOW” 27
- 60. The Persistent “WOW” 28
- 61. The Persistent “WOW” 29
- 62. The Persistent “WOW” 30
- 63. The Persistent “WOW” 31
- 64. The Persistent “WOW” 32
- 65. Facebook.com 33
- 66. Amazon.com 34
- 67. cnn.com 35
- 76. Mission
- 80. Limitations
- 82. Inspire
- 83. Entertain
- 84. InformChuck Murphy cmurphy@bostoninteractive.com Fr. David Guffey dguffey@familytheater.org
Notes de l'éditeur
- “Talk to me like you know me” – Website PersonalizationBy Chuck Murphy, Boston InteractiveFr. David Guffey , CSC, Family Theater Productions
- As it applies to the web.User attributes: department, functional area, or roleBehaviors: click paths, searches, etcCollaboration: others also…Customization: User modifies the page layout or specify what content should be displayed.
- In Person (Dr. calls me Chuck not Charles, You must be Chuck – opposed to Can I help you, Norm on Cheers “everybody knows your name”Commercials – TV, radio, movie previews DemographicsPrint - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written noteClothing – size, name on JacketEducation – No child left behind: Learning curriculumHealthcare – Medicine based on allergies, symptoms
- In Person (Dr. calls me Chuck not Charles, You must be Chuck – opposed to Can I help you, Norm on Cheers “everybody knows your name”Commercials – TV, radio, movie previews DemographicsPrint - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written noteClothing – size, name on JacketEducation – No child left behind: Learning curriculumHealthcare – Medicine based on allergies, symptoms
- In Person (Dr. calls me Chuck not Charles, You must be Chuck – opposed to Can I help you, Norm on Cheers “everybody knows your name”Commercials – TV, radio, movie previews DemographicsPrint - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written noteClothing – size, name on JacketEducation – No child left behind: Learning curriculumHealthcare – Medicine based on allergies, symptoms
- In Person (Dr. calls me Chuck not Charles, You must be Chuck – opposed to Can I help you, Norm on Cheers “everybody knows your name”Commercials – TV, radio, movie previews DemographicsPrint - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written noteClothing – size, name on JacketEducation – No child left behind: Learning curriculumHealthcare – Medicine based on allergies, symptoms
- In Person (Dr. calls me Chuck not Charles, You must be Chuck – opposed to Can I help you, Norm on Cheers “everybody knows your name”Commercials – TV, radio, movie previews DemographicsPrint - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written noteClothing – size, name on JacketEducation – No child left behind: Learning curriculumHealthcare – Medicine based on allergies, symptoms
- In Person (Dr. calls me Chuck not Charles, You must be Chuck – opposed to Can I help you, Norm on Cheers “everybody knows your name”Commercials – TV, radio, movie previews DemographicsPrint - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written noteClothing – size, name on JacketEducation – No child left behind: Learning curriculumHealthcare – Medicine based on allergies, symptoms
- TrustContent in preferred format
- Relevant content – replaces generic information with specific information; Format : consume information in preferred format (text, mobile, video)Saves time – shortens path to engagement, eliminates repetitive tasksConvenience – you have to do less workPositive experience – enjoyable user/ web experience Builds loyalty – Brand loyaltyProgresses mission – Guides user to the desired outcome
- Implicit – Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) “ You may also be interested in”Explicit – User sets preferences (weather in city, news topics, horoscope, lottery)Hybrid – mix of 2, decisions based on behaviors and preferences
- Implicit – Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) “ You may also be interested in”Explicit – User sets preferences (weather in city, news topics, horoscope, lottery)Hybrid – mix of 2, decisions based on behaviors and preferences
- Implicit – Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) “ You may also be interested in”Explicit – User sets preferences (weather in city, news topics, horoscope, lottery)Hybrid – mix of 2, decisions based on behaviors and preferences
- Implicit – Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) “ You may also be interested in”Explicit – User sets preferences (weather in city, news topics, horoscope, lottery)Hybrid – mix of 2, decisions based on behaviors and preferences
- Decisions on Implicit BehaviorEncourage
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ExplicitBased on preferences
- ExplicitBased on preferences
- High Point “WOW” PointsLow PointLast PointEmotional & Spiritual connectionMove TouchInspire
- Loyalty:Evolves naturally from the notable experiences you have with a company over time
- Loyalty:Evolves naturally from the notable experiences you have with a company over time
- Loyalty:Evolves naturally from the notable experiences you have with a company over time
- Cant ignore it, good example of personalizationHybridImplicitSuggestions -friends based on your other friendsAds based on likes and interestsExplicitPrivacy settingsLayoutsProfile picture
- Implicit PersonalizationMore Items to considerCheck This OutRelated to items you’ve viewedInspired by your wish listBest Sellers
- Mix – HybridRelevant contentAd based on searchesLocalized40% video usage - How we consume content
- Implicit personalizationAlgorithm driven (decision based on behaviors)Conversion PathsProfileCalloutActionOnly works if there is quality content.
- Implicit personalizationAlgorithm driven (decision based on behaviors)Conversion PathsProfileCalloutActionOnly works if there is quality content.
- Implicit personalizationAlgorithm driven (decision based on behaviors)Conversion PathsProfileCalloutActionOnly works if there is quality content.
- Implicit personalizationAlgorithm driven (decision based on behaviors)Conversion PathsProfileCalloutActionOnly works if there is quality content.
- Implicit personalizationAlgorithm driven (decision based on behaviors)Conversion PathsProfileCalloutActionOnly works if there is quality content.
- Implicit personalizationAlgorithm driven (decision based on behaviors)Conversion PathsProfileCalloutActionOnly works if there is quality content.
- Implicit personalizationAlgorithm driven (decision based on behaviors)Conversion PathsProfileCalloutActionOnly works if there is quality content.
- Less Text More video and contentPlan for web pieces as part of all planningMission eventsHow involved is video in eventLiveWeb piecesSite Interviews“B” roll for future uses
- Old – DVD and TVNew – Ongoing experience – Continuous EngagementEvent Video and ClipsExplicit for webDVD way out
- Many types – Do you researchBad Angles; too shakySound QualityEditing CapabilitiesLarge image sizeEye level of subjectCloseDownload (save) the good stuff