1. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
US Office : (001) 770.649.0472
UK Office : 44 (0) 1398 320169
www.bottomlineanalytics.com
THE SEMANTIC ENGAGEMENT INDEX - SEITM
TELCOM EXAMPLES
A METRIC TO MEASURE SOCIAL ROI
& MONETIZE THE CUSTOMER EXPERIENCE

2. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
Our Social Media Metric (SEITM) Correlates
with Telcom Customer Trends
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3. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
We Use The SEITM To Decompose Telcom
Engagement Based On Product And Service
Offerings
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Network

4. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
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And, Understand Customer Engagement By
Product Type

5. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
APPLYING THE SEITM METRIC
 Social Media ROI
 Assess the ROI of Spending Levels, Channels And
Campaigns
 Content Strategy Development
 Identify And Quantify The Key Social Conversations
That Are Driving Brand Engagement
 Improve Customer Engagement
 Enhance The Execution Of Events, Promotions, Sports
Sponsorship, etc. Based On Consumer Engagement
 Marketing Strategy/Crisis Management
 Identify And Quantify The Social Conversations That
Are Associated With Key Marketing Issues – e.g. High
Fructose Corn Sugar, Credit Card Fees, Horse Meat
Contamination, Social Responsibility etc.
Net Positive SEI Index
Optimise spend, maximise sales
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6. Simon Brock
Client Services Director - EMEA
Bottom-Line Analytics
E : simon@bottomlineanalytics.com
M : 44 (0) 7824 305325
UK Office : 44 (0) 1398 320169
US Office : (001) 770.649.0472
www.bottomlineanalytics.com