1. "Make Your Website Ready for the Social Web!" Birgit Pauli-Haack, July 2010

2. Social Media

4. Giving Generations: Matures Born 1945 or earlier Ages 65 and older US population = 39 million Estimated 79% give 21% of giving population $1,066.00 Ø per year

5. Giving Generations: Boomers Born between 1946 - 1964 Ages 46 - 64 US population = 78 million Estimated 67% give 35% of giving population $ 901.00 Ø per year

6. Giving Generation: Gen X Born between 1965 - 1980 Ages 30 - 45 US population = 62 million Estimated 58% give 24% of giving population $796 Ø per year

7. Giving Generations: Gen Y Born between 1981 - 1991 Ages 18 - 29 US population = 51 million Estimated 56% give 19% of giving population $341.00 Ø per year

8. Naples Area Matures + Boomers 71.3% of population Gen Y + Gen X 28.1% of population

10. Who gives, how much? Source: The Next Generation of American Giving, Edge Research, et al

11. American Giving Source: The Next Generation of American Giving, Edge Research, et al

12. Generation: Info Channels Source: The Next Generation of American Giving, Edge Research, et al

13. Properly Approached Source: The Next Generation of American Giving, Edge Research, et al

14. Social Media, with purpose Your main tasks: Produce compelling, moving and personal stories for your champions, online friends and supporters. Build relationships with your online activist volunteers --make friends so they tell their friends. Viral Marketing can’t be done, it needs to happen.

15. Distribution Print Mail Website RSS E-mail Facebook LinkedIn Twitter Automate what’s the same, manage what’s different.

16. Step 1: Your Online Hub Command Central = Your Website (blog) E-mail newsletter provides only header/blurb and link to site (single article links) Twitter post with link to site (single article) Facebook activities with link to site (single article) Where the donation button is Where the e-mail signup form is

17. Step 2: Articles/Content Online Single article in a blog = news engine (web log) One topic 400 – 800 words Graphic + text Provide links for sharing RSS feeds Category + archives

18. Step 3: Engage Your Followers/Friends Allow for comments on blog Allow fans to post on your page Treasure hunt with other organizations Online surveys w/ prizes Live stream/video Participate in conversations with your online activist volunteers

19. Step 4: Measure Define goals to set benchmarks Measure online interactions Open/clicks per e-mail Shared links stats Web stats referrers ShortyURL stats, click rates # of meaningful interactions Rinse, Repeat

20. What is a Blog?

21. Blogs in Plain English

22. What is a Blog? Software engine installed on web server Administered through a browser-based interface Also accessible through external software to update content (desktop, mobile apps) Allows for syndication & integration via RSS Authors create and update content on the site Integrate into website, with the other pages

23. Difference Webpage & Blogpost Web Page Blog Post Page & sub-pages Static Information never/rarely changes (i.e., mission statement, location, etc.) Link never changes Post in categories Dynamic/archived/perma-nent Lead into page(s) Organization news Profiles, stories, struggles Included in RSS feed

24. Example Sites First Book Jewish Philanthropy ASPCA Home Page ASPCA Caption Contest Episcopal Café NFN 4 Good

25. Links: Better Blogging Links: George Orwell’s 5 Rules of Effective WritingPickTheBrain.com Ernest Hemingways’ Top 5 Tips for Writing Well copyblogger.com 5 Tips to Write Blog Posts About.com: Blogging Chris Brogan’s Best Advice About Blogging ChrisBrogan.com

26. Leverage: Content Syndication What is RSS?

27. Syndication: Examples Via E-mail: AFASF Safety News AFASF: 4th July Send out: Via Twitter: TweetFeed WP Plugins

28. Syndication Example: Blog to e-Newsletter Example: Naples Press Club (NL) Examples: Naples Press Club (Blog) Demo of MailChimp List Campaign Design campaign Test campaign Schedule campaign Receive campaign Analyze measurements

29. Permission Based Mailing List Opt-in only! Don’t asked your staff to use their private e-mail to spam friends, without your supervision Just because you have someone’s e-mail address, it doesn’t mean you can ‘spam’ them: high backlash potential! If you use your own e-mail program -- What is BCC? Complaints will get you banned from any of the e-mail marketing companies ISP – E-mail marketing agreement for delivery

30. Metrics: Per Campaign

31. Metrics Per Campaign

32. Metric: Website

33. Consistency is Key: Ideas for Non-Profit Posts Weekly site review of complementary websites Review of online communities for beneficiaries -listen into conversations, contribute value Interviews with your volunteers: Why volunteer? Why for this organization? Photo contest for Halloween, Easter, etc. - post to Flickr group/room and have people vote on them Ask: Who is our target audience, and why would they spend time on our website -- don’t write for yourself write for them

34. What’s next? Q & A Slideshow online http://www.slideshare.net/bph Follow me on Twitter @nfnprez http://twitter.com/nfnprez E-mail me w/ ideas and questions birgit@naples.net Blog on NFN4Good http://www.nfn4good.org