SlideShare une entreprise Scribd logo
1  sur  34
Statistics for Market Research A Brief Refresher Course by Brian Neill
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object]
[object Object],[object Object]
Definitions & Basic Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling used to measure Parent Population ******* >>>^^^^^^^ ********^^^^ ^^*******>>>> ********^^^^^^ ^^^^^^^^^^^ ^^^>>>>>>> ******^^ * Parent Population : Group under study >***>^^^^**^ Sample is taken from parent population.  Measurements are taken on the sample.  If sampling was done correctly. measurements are representative of the Parent Population
Definitions & Basic Concepts ,[object Object],[object Object],[object Object]
Definitions & Basic Concepts  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definitions & Basic Concepts  the Normal Distribution ,[object Object],[object Object],[object Object],To make inferences using statistics your sample must be “large enough”  and it must be random
Definitions & Basic Concepts  ,[object Object],[object Object],[object Object],[object Object],[object Object],THE SIZE OF THE PARENT POPULATION HAS NO DIRECT EFFECT ON SIZE OF SAMPLE NEEDED!
Definitions & Basic Concepts  ,[object Object],[object Object],[object Object]
Practical Example ,[object Object],[object Object],[object Object],Pop Quiz: In a Concept test we talk to 10 Companies.  We find that they would spend an average of $1 million on product x this year. Q: Can we conclude that Companies in U.S. would, on average, spend $1 million on product x ?
Intermediate Concepts ,[object Object],[object Object],[object Object]
Confidence Intervals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confidence Intervals 1.96 std deviations  S   (  )   = 95% of all observations
Example of Confidence Intervals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Confidence Intervals 1.96 std  deviations   S   (  )   = 95% of all observations 14,000 20,000 Est. Mean = 17,000 95% chance the true mean falls within here
Example of Confidence Intervals ,[object Object],[object Object],[object Object]
Confidence Intervals 1  S   (  )   std deviations = 68.2% of all  observations 15,500 18,500 17,000 68% chance the true mean falls within here
Example of Confidence Intervals ,[object Object],[object Object],[object Object]
Formulas & Calculations ,[object Object],[object Object],[object Object],[object Object]
Finding Confidence Intervals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Size -  When finding an average or mean ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Size -  When finding an average or mean ,[object Object],[object Object],[object Object],[object Object]
Sample Size -  When finding a proportion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Size -  When finding a proportion ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Measuring Growth Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: Let’s calculate the average annual growth 1997-2005. Using two methods: 1) Arithmetic (wrong) way 2) CAGR
A Common mistake when calculating the Growth Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You end up with an answer that is too large because you have not removed the compounding portion (“the interest on interest”).
Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The correct answer in our example is that revenues grew 11.4% per year.
Proof that CAGR is right We can check our answer by adding 11.4186% growth every year and you’ll arrive at the correct final year revenue 3.04B, exactly right!
Plotting These Average Growth Rates 17%
Reference ,[object Object],[object Object]
[object Object],[object Object]

Contenu connexe

Tendances

Chapter 12
Chapter 12Chapter 12
Chapter 12bmcfad01
 
Chapter 05
Chapter 05Chapter 05
Chapter 05bmcfad01
 
Chapter2 slides-part 2-harish complete
Chapter2 slides-part 2-harish completeChapter2 slides-part 2-harish complete
Chapter2 slides-part 2-harish completeEasyStudy3
 
Chapter 06
Chapter 06Chapter 06
Chapter 06bmcfad01
 
Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...
Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...
Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...Daniel Katz
 
Marketing Engineering Notes
Marketing Engineering NotesMarketing Engineering Notes
Marketing Engineering NotesFelipe Affonso
 

Tendances (10)

Chapter 12
Chapter 12Chapter 12
Chapter 12
 
Chapter 05
Chapter 05Chapter 05
Chapter 05
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
Chapter2 slides-part 2-harish complete
Chapter2 slides-part 2-harish completeChapter2 slides-part 2-harish complete
Chapter2 slides-part 2-harish complete
 
Chapter 06
Chapter 06Chapter 06
Chapter 06
 
Chapter 04
Chapter 04 Chapter 04
Chapter 04
 
Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...
Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...
Quantitative Methods for Lawyers - Class #15 - R Boot Camp - Part 2 - Profess...
 
Significance Tests
Significance TestsSignificance Tests
Significance Tests
 
Chapter 07
Chapter 07 Chapter 07
Chapter 07
 
Marketing Engineering Notes
Marketing Engineering NotesMarketing Engineering Notes
Marketing Engineering Notes
 

En vedette

Topic 6 stat basic concepts
Topic 6 stat basic conceptsTopic 6 stat basic concepts
Topic 6 stat basic conceptsSizwan Ahammed
 
Basic statistics concepts
Basic statistics conceptsBasic statistics concepts
Basic statistics conceptsECRD2015
 
Basic Concepts of Statistics - Lecture Notes
Basic Concepts of Statistics - Lecture NotesBasic Concepts of Statistics - Lecture Notes
Basic Concepts of Statistics - Lecture NotesDr. Nirav Vyas
 
Operational definitions
Operational definitionsOperational definitions
Operational definitionsphdserena
 
Variables
 Variables Variables
Variablesshoffma5
 
Introduction to statistics
Introduction to statisticsIntroduction to statistics
Introduction to statisticsakbhanj
 
Introduction to statistics
Introduction to statisticsIntroduction to statistics
Introduction to statisticsmadan kumar
 
Types of Variables
Types of VariablesTypes of Variables
Types of VariablesAli Mustafa
 
Basic Statistical Concepts and Methods
Basic Statistical Concepts and MethodsBasic Statistical Concepts and Methods
Basic Statistical Concepts and MethodsAhmed-Refat Refat
 
Source of Data in Research
Source of Data in ResearchSource of Data in Research
Source of Data in ResearchManu K M
 

En vedette (12)

Topic 6 stat basic concepts
Topic 6 stat basic conceptsTopic 6 stat basic concepts
Topic 6 stat basic concepts
 
Basic statistics concepts
Basic statistics conceptsBasic statistics concepts
Basic statistics concepts
 
Basic Concepts of Statistics - Lecture Notes
Basic Concepts of Statistics - Lecture NotesBasic Concepts of Statistics - Lecture Notes
Basic Concepts of Statistics - Lecture Notes
 
Operational definitions
Operational definitionsOperational definitions
Operational definitions
 
Kinds Of Variable
Kinds Of VariableKinds Of Variable
Kinds Of Variable
 
Variables
 Variables Variables
Variables
 
What Is Statistics
What Is StatisticsWhat Is Statistics
What Is Statistics
 
Introduction to statistics
Introduction to statisticsIntroduction to statistics
Introduction to statistics
 
Introduction to statistics
Introduction to statisticsIntroduction to statistics
Introduction to statistics
 
Types of Variables
Types of VariablesTypes of Variables
Types of Variables
 
Basic Statistical Concepts and Methods
Basic Statistical Concepts and MethodsBasic Statistical Concepts and Methods
Basic Statistical Concepts and Methods
 
Source of Data in Research
Source of Data in ResearchSource of Data in Research
Source of Data in Research
 

Similaire à Statistics Review

Quantitative MethodsChoosing a Sample.pptxChoosing a Samp.docx
Quantitative MethodsChoosing a Sample.pptxChoosing a Samp.docxQuantitative MethodsChoosing a Sample.pptxChoosing a Samp.docx
Quantitative MethodsChoosing a Sample.pptxChoosing a Samp.docxamrit47
 
Variables sampling.docx
Variables sampling.docxVariables sampling.docx
Variables sampling.docxThSPh
 
Chapter 09
Chapter 09Chapter 09
Chapter 09bmcfad01
 
Confidence Interval ModuleOne of the key concepts of statist.docx
Confidence Interval ModuleOne of the key concepts of statist.docxConfidence Interval ModuleOne of the key concepts of statist.docx
Confidence Interval ModuleOne of the key concepts of statist.docxmaxinesmith73660
 
Assessing Model Performance - Beginner's Guide
Assessing Model Performance - Beginner's GuideAssessing Model Performance - Beginner's Guide
Assessing Model Performance - Beginner's GuideMegan Verbakel
 
How to apply CRM using data mining techniques.
How to apply CRM using data mining techniques.How to apply CRM using data mining techniques.
How to apply CRM using data mining techniques.customersforever
 
Section 8 Ensure Valid Test and Survey Results Trough .docx
Section 8 Ensure Valid Test and Survey Results Trough .docxSection 8 Ensure Valid Test and Survey Results Trough .docx
Section 8 Ensure Valid Test and Survey Results Trough .docxkenjordan97598
 
Statistice Chapter 02[1]
Statistice  Chapter 02[1]Statistice  Chapter 02[1]
Statistice Chapter 02[1]plisasm
 
As mentioned earlier, the mid-term will have conceptual and quanti.docx
As mentioned earlier, the mid-term will have conceptual and quanti.docxAs mentioned earlier, the mid-term will have conceptual and quanti.docx
As mentioned earlier, the mid-term will have conceptual and quanti.docxfredharris32
 
5 simple questions to determin sample size
5 simple questions to determin sample size5 simple questions to determin sample size
5 simple questions to determin sample sizeZixia Wang
 
How to compute for sample size.pptx
How to compute for sample size.pptxHow to compute for sample size.pptx
How to compute for sample size.pptxnoelmartinez003
 
Sampling
SamplingSampling
Samplingal amin
 
Findings, Conclusions, & RecommendationsReport Writing
Findings, Conclusions, & RecommendationsReport WritingFindings, Conclusions, & RecommendationsReport Writing
Findings, Conclusions, & RecommendationsReport WritingShainaBoling829
 
Pengenalan Ekonometrika
Pengenalan EkonometrikaPengenalan Ekonometrika
Pengenalan EkonometrikaXYZ Williams
 
Chapter 04
Chapter 04Chapter 04
Chapter 04bmcfad01
 
Module 7 Interval estimatorsMaster for Business Statistics.docx
Module 7 Interval estimatorsMaster for Business Statistics.docxModule 7 Interval estimatorsMaster for Business Statistics.docx
Module 7 Interval estimatorsMaster for Business Statistics.docxgilpinleeanna
 
Sampling methods theory and practice
Sampling methods theory and practice Sampling methods theory and practice
Sampling methods theory and practice Ravindra Sharma
 
2.1 fractions, decimals, and percents
2.1 fractions, decimals, and percents2.1 fractions, decimals, and percents
2.1 fractions, decimals, and percentsgheovani
 

Similaire à Statistics Review (20)

Quantitative MethodsChoosing a Sample.pptxChoosing a Samp.docx
Quantitative MethodsChoosing a Sample.pptxChoosing a Samp.docxQuantitative MethodsChoosing a Sample.pptxChoosing a Samp.docx
Quantitative MethodsChoosing a Sample.pptxChoosing a Samp.docx
 
Variables sampling.docx
Variables sampling.docxVariables sampling.docx
Variables sampling.docx
 
Sampling
SamplingSampling
Sampling
 
Chapter 11
Chapter 11Chapter 11
Chapter 11
 
Chapter 09
Chapter 09Chapter 09
Chapter 09
 
Confidence Interval ModuleOne of the key concepts of statist.docx
Confidence Interval ModuleOne of the key concepts of statist.docxConfidence Interval ModuleOne of the key concepts of statist.docx
Confidence Interval ModuleOne of the key concepts of statist.docx
 
Assessing Model Performance - Beginner's Guide
Assessing Model Performance - Beginner's GuideAssessing Model Performance - Beginner's Guide
Assessing Model Performance - Beginner's Guide
 
How to apply CRM using data mining techniques.
How to apply CRM using data mining techniques.How to apply CRM using data mining techniques.
How to apply CRM using data mining techniques.
 
Section 8 Ensure Valid Test and Survey Results Trough .docx
Section 8 Ensure Valid Test and Survey Results Trough .docxSection 8 Ensure Valid Test and Survey Results Trough .docx
Section 8 Ensure Valid Test and Survey Results Trough .docx
 
Statistice Chapter 02[1]
Statistice  Chapter 02[1]Statistice  Chapter 02[1]
Statistice Chapter 02[1]
 
As mentioned earlier, the mid-term will have conceptual and quanti.docx
As mentioned earlier, the mid-term will have conceptual and quanti.docxAs mentioned earlier, the mid-term will have conceptual and quanti.docx
As mentioned earlier, the mid-term will have conceptual and quanti.docx
 
5 simple questions to determin sample size
5 simple questions to determin sample size5 simple questions to determin sample size
5 simple questions to determin sample size
 
How to compute for sample size.pptx
How to compute for sample size.pptxHow to compute for sample size.pptx
How to compute for sample size.pptx
 
Sampling
SamplingSampling
Sampling
 
Findings, Conclusions, & RecommendationsReport Writing
Findings, Conclusions, & RecommendationsReport WritingFindings, Conclusions, & RecommendationsReport Writing
Findings, Conclusions, & RecommendationsReport Writing
 
Pengenalan Ekonometrika
Pengenalan EkonometrikaPengenalan Ekonometrika
Pengenalan Ekonometrika
 
Chapter 04
Chapter 04Chapter 04
Chapter 04
 
Module 7 Interval estimatorsMaster for Business Statistics.docx
Module 7 Interval estimatorsMaster for Business Statistics.docxModule 7 Interval estimatorsMaster for Business Statistics.docx
Module 7 Interval estimatorsMaster for Business Statistics.docx
 
Sampling methods theory and practice
Sampling methods theory and practice Sampling methods theory and practice
Sampling methods theory and practice
 
2.1 fractions, decimals, and percents
2.1 fractions, decimals, and percents2.1 fractions, decimals, and percents
2.1 fractions, decimals, and percents
 

Statistics Review

  • 1. Statistics for Market Research A Brief Refresher Course by Brian Neill
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Sampling used to measure Parent Population ******* >>>^^^^^^^ ********^^^^ ^^*******>>>> ********^^^^^^ ^^^^^^^^^^^ ^^^>>>>>>> ******^^ * Parent Population : Group under study >***>^^^^**^ Sample is taken from parent population. Measurements are taken on the sample. If sampling was done correctly. measurements are representative of the Parent Population
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Confidence Intervals 1.96 std deviations S (  ) = 95% of all observations
  • 16.
  • 17. Confidence Intervals 1.96 std deviations S (  ) = 95% of all observations 14,000 20,000 Est. Mean = 17,000 95% chance the true mean falls within here
  • 18.
  • 19. Confidence Intervals 1 S (  ) std deviations = 68.2% of all observations 15,500 18,500 17,000 68% chance the true mean falls within here
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Proof that CAGR is right We can check our answer by adding 11.4186% growth every year and you’ll arrive at the correct final year revenue 3.04B, exactly right!
  • 32. Plotting These Average Growth Rates 17%
  • 33.
  • 34.

Notes de l'éditeur

  1. Parameter- a measurement of of the Parent Population.(e.g. average income of all the Volvo in the world)
  2. NONProbabuility Samples:Convenience Samples Jugement Samples --sample elements are hand-picked which is what we doQuota Samples-
  3. Often we don’t know how the “real world” population is distributed, so we have to estimate ().There is no problem for two reasons: 1. variation usually changes for most variables of interest in marketing So, if the study is a repeat we can use old values we found for .2. We can calculate smaple variance Need to add blurb on “standard error of estimate”
  4. Often we don’t know how the “real world” population is distributed, so we have to estimate ().There is no problem for two reasons: 1. variation usually changes for most variables of interest in marketing So, if the study is a repeat we can use old values we found for .2. We can calculate smaple variance Need to add blurb on “standard error of estimate”
  5. Often we don’t know how the “real world” population is distributed, so we have to estimate ().There is no problem for two reasons: 1. variation usually changes for most variables of interest in marketing So, if the study is a repeat we can use old values we found for .2. We can calculate smaple variance Need to add blurb on “standard error of estimate”
  6. Often we don’t know how the “real world” population is distributed, so we have to estimate ().There is no problem for two reasons: 1. variation usually changes for most variables of interest in marketing So, if the study is a repeat we can use old values we found for .2. We can calculate smaple variance Need to add blurb on “standard error of estimate”
  7. Often we don’t know how the “real world” population is distributed, so we have to estimate ().There is no problem for two reasons: 1. variation usually changes for most variables of interest in marketing So, if the study is a repeat we can use old values we found for .2. We can calculate smaple variance Need to add blurb on “standard error of estimate”
  8. Often we don’t know how the “real world” population is distributed, so we have to estimate ().There is no problem for two reasons: 1. variation usually changes for most variables of interest in marketing So, if the study is a repeat we can use old values we found for .2. We can calculate smaple variance Need to add blurb on “standard error of estimate”
  9. Revenues above are from Wholesale Carrier B&C Forecast.From Frost & sullivan report 2006