Mobile from youth's perspective

1. Youth & Mobile
Made for each other

2. About half of teens
interviewed say they would
die without their mobile
phone and ability to make
calls. Texting was not far
behind.

3. The two biggest
motivators of mobile
usage for teens are:
1) staying in touch, and
2) (surprise) feeling safe

4. Mobile gaming is not so
important to teenagers.
Self expression is much
more important

5. Status is first established
by the clothes teens wear,
and secondly by the
phones they own

6. What the phone does is
more important than the
way it looks

7. Teens love ring tones,
but they like texting and
picture messaging, and
more than surfing the
web

8. Teens like small phones but
with a lot of features

9. Teens text more than they
talk on the phone
Teens like text because
they like that it allows them
to multitask, that it’s fast,
easy, and cheap

10. Loyalty for teens is driven
by relevance of
features, phone
diversity, customization -
in order of importance.

11. Teens want to own multiple devices

12. Most teens purchase at
carrier brick and mortar

13. Teens are most influenced by parents, then their friends, then
their boyfriend or girlfriend, and last by celebrity endorsements

14. When it comes to
Games, teens want
better
selection, experienc
e, and controls.
However, overall
teens care less
about gaming than
communication
when it comes to
mobile

15. One in three teens browse the mobile web. Top apps
are email and social networking. However, most social
networking is taking place on the PC

16. The biggest barrier to adoption of mobile
video is cost

17. Teens don’t mind ads
on mobile device along
with a value delivery
mechanism

18. The dream phone: water proof,
endless power, scratch proof…
Teens want from phones:
emergency transmitter,
translations, 3D, remote
control, TV (in order of
preference)

19. “The phone of the future”
according to teens:
flexible material, just
software, paper thin,
appended to your eyes,
wearable, projector
screen

20. Teens want a single device for all of
their consumer electronics needs

21. Teens dislike
location
applications, but
they want GPS