Learn the basics of creating your own email campaign using email marketing tools. The presentation was targeted at a Sri Lankan audiences with the aim of introducing the use of online email marketing tools. Presentation included statistics on number of email account subscribers in Sri Lanka. Learn more at www.bquservices.com

1. Creating Your Own Email Marketing Campaign
Date: April 2013
Time: 1:30 pm IST
Presenter:
Ruckshani Randeniya, MBA, BBA, DipM ACIM
Head of Marketing, BQu

2. Agenda
 Types of email communications
 What is email marketing?
 Formats of email
 Email marketing tools brief
 Demo
 Email marketing best practices

3. Just Some Stats – Sri Lanka
Total Population - 2012 21,481,334
Internet Users - June 2012 3,222,200
Number of Cellular Mobile Subscribers 20,324,070
% Of Sri
Lankan % of Internet
population users
Internet & Email Subscribers - Fixed 423,194 2% 13%
Internet & Email Subscribers (Mobile) 942,461 4% 29%
Number of FB subscribers 1,515,720 7% 47%
Sources: Internet World Statistics, Telecommunications Regulatory Commission

4. What Email Marketing Is
 Start of a new business relationship
 Keeping ongoing relationships
 Product / service promotion, sharing information
 New event notifications
 Promotions of any kind!
 Transaction notifications (e.g. Confirmation
emails)

5. What Email Marketing IS NOT
 SPAM
 What Classifies as SPAM?

6. Formats of Email
 HTML
 Text
 Mobile

7. Email marketing tools brief
 Why use email marketing tools?
 Tool comparison - http://email-marketing-
service-review.toptenreviews.com/

8. Demo
 Example using Constant Contact

9. Email Marketing Best Practices
 Targeted / Segmented list
 Sender email
 Attractive subject line
 A/B Testing
 Call-to-Action
 Avoid words like free, opportunity, offer and click here
 Unsubscribe link
 Mobile ready

10. How can BQu Services help
 Link to Trial account Constant Contact –
http://www.constantcontact.com/index.jsp?pn
=bquteam
 Thank you