Country Matters is a one-hour television program that will air on regional networks, reaching over 5 million people. It provides companies with a four-minute segment to promote their product or service in a way that goes beyond a TV commercial. This content can then be used across websites, apps, and other digital platforms. For $10,000 AU per story, Get Into Productions will produce the television segment and generate additional multimedia content, delivering an all-in-one media solution. Their experienced team can help companies develop compelling branding stories to effectively reach both rural and regional audiences.

1. COUNTRY MATTERS
SERIES TWO 2009
BUILD YOUR STORY, DELIVER YOUR MESSAGE, INFORM
YOUR MARKET AND GENERATE VISUAL APPS CONTENT IN
ONE OPERATION.
The CONCEPT.
To introduce your product, Lifestyle, colour and event
service or initiative to an stories are part of the non-
audience reach of 5.7 million+ commercial content of the
via a television magazine program, providing a receptive,
program AND generate content balanced look and feel to the
for web, point-of-sales and one hour show.
mobile applications in one
process. Your broadcast content is then
licensed to you for use in point-
Producing your product as a of-sales, web, mobile or any
four minute segment within a application you need and use. The Program.
lifestyle program, Country “Country Matters” is a national, one hour
Matters has the time to When you consider the cost of television program to be broadcast
explain, demonstrate and producing your own visual Sunday afternoons on the Southern Cross
Network throughout central and eastern
articulate your product, service document and media costs, Australia and Tasmania. Negotiations are
or initiative to the audience in a there is no better alternative to currently underway with GWN and
way that canʼt be achieved via achieving your media needs. Imparja to carry the program across
Central and West Australia.
TVC or print campaigns alone.
[1]

2. An
GET INTO PRODUCTIONS
audience
Get Into Productions has over 20 years of experience in
broadcast television and understands the unique reach of 5.7
treatment required to produce thoughtful, intelligent brand million plus!
funded content.
SOUTHERN CROSS TEN
The company’s Network Ten affiliate stations operate in
Victoria, southern and northern New South Wales and
Queensland, with a potential reach of 5.7 million people.
The company has a presence in every major regional
centre in the eastern states.
Regional
television
reaches 36% of
Australia’s
population.
Regional markets require and desire the same services and products
as the urban market, and then some!
Country Matters will produce a four minute segment that delivers like no TVC can.
When you consider a television news story is considerable amount of time to deliver
approximately 90 seconds in duration and a information, OR you can deliver multiple
TVC is 30 seconds, four minutes is a messages with a series of stories.
[2]

3. Tourism, travel & destinations.
WHO’S BUYING? Government initiatives. Get Into Productions...
Perception marketing. Brand Has the creative expertise
building. Franchise support. to develop your campaign
Banking, Investment, Insurance and produce it to the
& Finance. Climate change & highest standard.
sustainability. Community You provide the brief, we
initiatives & self-help projects. do the rest.
Farm machinery –large &
Do you need a series of
small. Animal products, feed, stories, an ongoing
crop care & seeds. Rural discussion, a brand
Health & Medical Issues. building exercise, or is a
Real Estate. Energy single exposure enough?
There options. Property,
are no limits Legal & Estate
to your Planning.
Education &
vision. schools. Water & Secondary Exposures.
resources
The Aurora Channel on
management. Foxtel and Austar
Telecommunications & IT. platforms, multiple
Rural Jobs & Careers. Road repeats.
tests –trucks, cars & farm Directions to your
equipment. Music & website. Links and all
entertainment events. stories hosted from the
Achievers & Innovation. Country Matters website
Business success. to be viewed on
command.
More than just a TVC.
Once your segment or
segments are complete,
they can be used as Shot on
presentations, point-of-
Sony XD
sale, web content, and
broadcast
mobile applications as
many times as youʼd like, cameras.
where ever you like.
[3]

4. It’s a little bit country, and it’s
a little bit rockin’ roll!
Country Matters is a
The Reporter. Susie Osment.
Susie joins the second series of
YOUR HOSTS
contemporary Australian Country Matters fresh from the
lifestyle program that appeals country herself.
to the rural community and Having grown up in Tongala,
talks to the predominantly Victoria, Susieʼs career in
urbanized regional city markets communications is a natural fit
as well. with her warm, vibrant and
easy going personality. A
It will be talking to its audience personality that won her fans
as the modern yet relaxed on Nineʼs first series of Farmer
population it is without resorting Wants a Wife. No doubt sheʼll
to patronizing rural stereotype. be winning a few hearts on
Country Matters as well!
The Host. Adam Digby is a
producer and presenter with
over 18 years experience in the
television broadcast industry.
From the newsrooms of
Sydney and Melbourne, Adam
has presented weather for the
Ten and Seven Networks for 13
years, presented for over 12
years on the NSW “Sydney
Weekender” program and has
produced for numerous
national programs. Giv
ey
o
kic ur sa
ko le
cou ut of s a
ntr
y!
Who’s that on the Telly?
Adam Digby grew up (oh really?) in
Sydney and spent his teenage
years herding grapes on the family
farm near Mudgee. Loves getting
outside, snow, bikes, beer and
footy.
And introducing Susie Osment!
Susieʼs a natural on tv and loves
the land. Oz-ee, as her mates call
her, is right into sports, fitness and
living it up outdoors.
The last one is a monkey on a dog.
A real bugger around the office and
bloody hard to catch!
[4]

5. GET INTO PRODUCTIONS
Cost effective television.
Price Comparison.
The costs of a comparable TVC plus the
media buy for spots on a national broadcaster
is prohibitively expensive when compared to
the one buy option of Country Matters.
We don’t require the services of the large Seriously,
Australia’s a fun
ad agencies and their associated overheads
place!
but we do supply the expertise to create all
the assets required for your production in the
Pricing.
one buy option.
10 thousand dollars AU per story includes
When you buy a 4 minute segment on
production costs and air-time, but is not
Country Matters you are getting the air-time
inclusive of travel costs or the Goods and
and production costs in the one price as well
Services Tax.
as creating content for all your on-going
visual applications.
Packages.
Buy a single story, or buy a whole series.
You can decide what is going to be the most
effective means of getting your message to
the audience. We currently have a major telco,
a bank, an international agribusiness and a
restaurant chain committed to series
packages.
Got an Idea? Contact the Team. COUNTRY MATTERS
Country Matters is just one Graham Lang 0424 937 848 Get Into Productions.
of many projects Get Into
Kerry Dowling 0412 731 158
Productions executes every Level 6, 97 Pacific Highway,
Adam Digby 0419 375 309 North Sydney NSW 2060
year. Call us to discuss
Bob Delamont 0410 425 994 info@getintoproductions.com.au
yours today.
[5]