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Bond Communication Guidelines
Brad Domitrovich, Director of School and Community Relations
Bond Communication Guidelines
Brad Domitrovich, Director of School and Community Relations
Communication Overview
✤   The information presented here will help us as
    we prepare for the upcoming Bond Election on
    November 2, 2010.
✤   The information only applies to the time after
    the Board of Trustees officially calls the bond
    election.
✤   Until the election is called, full discussion and a
    certain amount of advocacy is allowable.
Texas Election Code

✤   An officer or employee of a school district may not spend
    or authorize the spending of public funds for any type
    political advertising.
✤   The Election Code does not apply to any communications
    that factually describe the purpose of a measure as long
    as the communication does not advocate passage or
    defeat of the election.
✤   A person who violates the code commits an offense
    which is considered a Class A Misdemeanor.
Political Advertising

✤   Political Advertising is a communication that
    advocates a particular outcome in an election and
    includes statements made in writing or orally.
      ✤   newspaper, magazine, or other periodical
      ✤   broadcast by radio or television
      ✤   appears in a pamphlet, circular, flyer, billboard, sign, bumper
          sticker
      ✤   written communications
      ✤   email or on an website
What is advocacy?

✤   A lot of school district employees and officers
    have violated the bond ethics laws by engaging
    in communication that is considered advocacy.
✤   Asking for support or rejection of a bond
    election is advocacy.
✤   Using statements such as "Vote For X" and
    "Defeat Y" is also advocacy.
Some Ethics No-No’s

✤   It is very important for your children and the
    school district that we approve this bond.
✤   I am confident that you will research and
    make the right choice.
✤   The future of our school lies in your hand.
✤   This bond is the right thing to do for our
    children.
More Ethics No-No’s

✤   Please support our vision.
✤   Although I cannot formally endorse the bond,
    there is a choice that many of our leaders
    favor.
✤   Show that you care about our kids.
✤   Help us help our children.
Even More Ethics No-No’s

✤   Best solution
✤   Fantastic
✤   State of the art
✤   Countless benefits
✤   Horrible shape
✤   We must do something
Complaints and Violations
✤   Any individual may file a sworn complaint with
    the Texas Ethics Commission alleging a violation
    of certain laws.
✤   To start the process, a sworn complaint must be
    filed on a form prescribed by the Commission.
✤   The Commission is authorized to undertake civil
    enforcement actions, hold enforcement hearings,
    issue orders, impose civil penalties and refer
    matters for criminal prosecution.
Just remember ...

✤   Any employee of the District
    can violate the Election Code,
    not just those in a position of
    leadership.
What are considered
                         “district resources?
✤   District resources include use of the telephone,
    computers, copiers, facilities, etc.
✤   The District may not purchase or authorize the
    purchase of new materials or use existing
    materials for use in creating or distributing
    political advertising.
✤   It is not permissible to use the paid time of District
    employees to create or distribute political
    advertising.
What can the district do?

✤   The District is to provide factual information.
      ✤   Proposed projects and costs
      ✤   Voting times and locations
      ✤   Growth rate/enrollment trends
      ✤   Performance data
      ✤   Student capacity
      ✤   Age and condition of buildings
      ✤   Tax Rate effects
Some things to consider ...
Summary

✤   Until a bond election is called by the Board of
    Trustees, officers and employees of the district
    may discuss and utilize a certain amount of
    advocacy regarding a bond election.
✤   Once a bond election is called, officers and
    employees of the district may only disseminate
    factual information.
Questions?
Bond Communication Guidelines
Brad Domitrovich, Director of School and Community Relations

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Bond Communication Guidelines

  • 1. Bond Communication Guidelines Brad Domitrovich, Director of School and Community Relations
  • 2. Bond Communication Guidelines Brad Domitrovich, Director of School and Community Relations
  • 3. Communication Overview ✤ The information presented here will help us as we prepare for the upcoming Bond Election on November 2, 2010. ✤ The information only applies to the time after the Board of Trustees officially calls the bond election. ✤ Until the election is called, full discussion and a certain amount of advocacy is allowable.
  • 4. Texas Election Code ✤ An officer or employee of a school district may not spend or authorize the spending of public funds for any type political advertising. ✤ The Election Code does not apply to any communications that factually describe the purpose of a measure as long as the communication does not advocate passage or defeat of the election. ✤ A person who violates the code commits an offense which is considered a Class A Misdemeanor.
  • 5. Political Advertising ✤ Political Advertising is a communication that advocates a particular outcome in an election and includes statements made in writing or orally. ✤ newspaper, magazine, or other periodical ✤ broadcast by radio or television ✤ appears in a pamphlet, circular, flyer, billboard, sign, bumper sticker ✤ written communications ✤ email or on an website
  • 6. What is advocacy? ✤ A lot of school district employees and officers have violated the bond ethics laws by engaging in communication that is considered advocacy. ✤ Asking for support or rejection of a bond election is advocacy. ✤ Using statements such as "Vote For X" and "Defeat Y" is also advocacy.
  • 7. Some Ethics No-No’s ✤ It is very important for your children and the school district that we approve this bond. ✤ I am confident that you will research and make the right choice. ✤ The future of our school lies in your hand. ✤ This bond is the right thing to do for our children.
  • 8. More Ethics No-No’s ✤ Please support our vision. ✤ Although I cannot formally endorse the bond, there is a choice that many of our leaders favor. ✤ Show that you care about our kids. ✤ Help us help our children.
  • 9. Even More Ethics No-No’s ✤ Best solution ✤ Fantastic ✤ State of the art ✤ Countless benefits ✤ Horrible shape ✤ We must do something
  • 10. Complaints and Violations ✤ Any individual may file a sworn complaint with the Texas Ethics Commission alleging a violation of certain laws. ✤ To start the process, a sworn complaint must be filed on a form prescribed by the Commission. ✤ The Commission is authorized to undertake civil enforcement actions, hold enforcement hearings, issue orders, impose civil penalties and refer matters for criminal prosecution.
  • 11. Just remember ... ✤ Any employee of the District can violate the Election Code, not just those in a position of leadership.
  • 12. What are considered “district resources? ✤ District resources include use of the telephone, computers, copiers, facilities, etc. ✤ The District may not purchase or authorize the purchase of new materials or use existing materials for use in creating or distributing political advertising. ✤ It is not permissible to use the paid time of District employees to create or distribute political advertising.
  • 13. What can the district do? ✤ The District is to provide factual information. ✤ Proposed projects and costs ✤ Voting times and locations ✤ Growth rate/enrollment trends ✤ Performance data ✤ Student capacity ✤ Age and condition of buildings ✤ Tax Rate effects
  • 14. Some things to consider ...
  • 15. Summary ✤ Until a bond election is called by the Board of Trustees, officers and employees of the district may discuss and utilize a certain amount of advocacy regarding a bond election. ✤ Once a bond election is called, officers and employees of the district may only disseminate factual information.
  • 17. Bond Communication Guidelines Brad Domitrovich, Director of School and Community Relations