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Community Is King
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Brad Garland
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This is a presentation I did at a CCBA event in WV in October 2008.
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Community Is King
1.
Community is King
The Garland Group | SocialStratus
2.
SocialStratus
The Garland Group | SocialStratus
3.
The Garland Group
4.
What is the
Web today? The Garland Group | SocialStratus
5.
News Information Mass Media Advertising
Data The Garland Group | SocialStratus
6.
News
Blogs Information Wiki’s Mass Media Video/Podcasts Advertising Personal Reviews Data Niche Content The Garland Group | SocialStratus
7.
8.
9.
The Garland Group
| SocialStratus
10.
The Long Tail
The Garland Group | SocialStratus
11.
12.
Today’s Rockstar
The Garland Group | SocialStratus
13.
Hi, I’m Geoff.
14.
15.
16.
17.
18.
Geoff ’s Community
is... • Small (but not that small) • Affinity for music & tech • Passionate • Willing to spend money
19.
User Generated Politics
20.
21.
Social Networking Sites
22.
23.
The new AP
24.
25.
Old way to
watch debates
26.
The new way
27.
Their Community is... •
Worldwide • The little guy • Information Hungry • Small donations add up
28.
Let’s talk about
you!
29.
Your Community is... Financial
Services folks want to: • Be informed & inform • Be educated & help • Need legislative support • Connect w/ like minded people
30.
How do we
start?
31.
Getting Started
• What are your goals? • What do your members need? • Listen & engage!
32.
Words of Warning •
Email is not the answer • It’s not about you! • This is not an IT project • Executive buy-in • Patience
33.
Q&A
Brad Garland brad@thegarlandgroup.net thegarlandgroup.net banktastic.com The Garland Group | SocialStratus
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