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Facebook Pages: Creating, Tweaking & Growing

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Brad Hanks
Brad Hanks

In this fast-paced 1 hour webinar, Brad Hanks, CEO of Connecting People With Success offers up tips to creating your Facebook official page, including the right title, keywords and tools to ensure your page is found and liked. Brad talks about techniques to enhance your Facebook SEO (search engine optimization), and how to manage your page in under 10 minutes per day. He also shows you how some of the most progressive business users are using their pages to capture business and make money!

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Facebook Pages: Creating Growing Tweaking
No Matter What You Call Them… Fan Page… Business Page… Official Page This is the place where you promote your business… 2 Facebook Pages www.ConnectingPeopleWithSuccess.com
on your personal page! 3 Facebook Pages www.ConnectingPeopleWithSuccess.com NOT
Facebook Terms of Service Statement of Rights and Responsibilities Registration and Account Security You will not create more than one personal profile You will not use your personal profile for your own commercial gain* ,[object Object],http://budurl.com/readthefbtos 4 Facebook Pages www.ConnectingPeopleWithSuccess.com
Creating 5 Facebook Pages www.ConnectingPeopleWithSuccess.com
Finding Your Way If you’ve never created a page before, you’ll have to hunt and peck around Facebook to find how to create a page Or… 6 Facebook Pages www.ConnectingPeopleWithSuccess.com
Finding Your Way 7 Facebook Pages www.ConnectingPeopleWithSuccess.com
Creating Your Page 8 Facebook Pages www.ConnectingPeopleWithSuccess.com
Creating Your Page 9 Facebook Pages www.ConnectingPeopleWithSuccess.com
10 Facebook Pages www.ConnectingPeopleWithSuccess.com Creating Your Page
Naming Your Page 11 Facebook Pages www.ConnectingPeopleWithSuccess.com
Editing Your Page 12 Facebook Pages www.ConnectingPeopleWithSuccess.com
Finishing Your Page 13 Facebook Pages www.ConnectingPeopleWithSuccess.com
Tweaking 14 Facebook Pages www.ConnectingPeopleWithSuccess.com
Tweak Your Page There are millions of pages on Facebook Many devoted to interests, hobbies & causes Explosion of business pages How do you make yours standout? How do you increase your FBSEO? Keyword density (info box and page) Links and applications Page customization www.ConnectingPeopleWithSuccess.com Facebook Pages 15
Tweak Your Page 16 Facebook Pages www.ConnectingPeopleWithSuccess.com
Tweak Your Page 17 Facebook Pages www.ConnectingPeopleWithSuccess.com
Tweak Your Page 18 Facebook Pages www.ConnectingPeopleWithSuccess.com
Tweak Your Page 19 Facebook Pages www.ConnectingPeopleWithSuccess.com
Tweak Your Page 20 Facebook Pages www.ConnectingPeopleWithSuccess.com
Tweak Your Page 21 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing 22 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing Your Page 23 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing Your Page 24 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing Your Page 25 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing Your Page 26 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing Your Page 27 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing Your Page 28 Facebook Pages www.ConnectingPeopleWithSuccess.com
Growing Your Page 29 Facebook Pages www.ConnectingPeopleWithSuccess.com The value proposition of your page Why is someone going to like your page? Is it because of you? There needs to be value in what you offer Good information, wit, resources, perspective, dynamic content, industry news, market trends How do you know if you’re offering value? You should be measuring your links’ click through rate Measuring the level of engagement Be strategic about your posts Think keywords (location, topics, news, etc.)
Growing Your Page 30 Facebook Pages www.ConnectingPeopleWithSuccess.com Cross promoting your page Does your website or blog site promote your page? Are you tweeting about your page or your posts? Is it part of your email signature? Voice mail message? Fax cover sheet? Your Facebook page can take the place of a personal web site Can be easier to maintain Nearly all the functionality of a traditional website And probably more reach
Build Your Business With CPWS Social media training Live, webinar and on demand Hands-on workshops All aspects of social media Blogging Social networking Micro-blogging Sharing / bookmarking Risk management www.ConnectingPeopleWithSuccess.com Facebook Pages 31
Coaching & consulting Strategy development and implementation Network building Brand marketing & management Developing policies & procedures Profile branding & enhancement www.ConnectingPeopleWithSuccess.com Facebook Pages 32 Build Your Business With CPWS
For More Information… www.ConnectingPeopleWithSuccess.com Facebook Pages 33 On how you can use social media as a secret weapon in your business, or to inquire about our profile branding packages*, send an email to: info@ConnectingPeopleWithSuccess.com
Q & A www.ConnectingPeopleWithSuccess.com Facebook Pages 34
www.ConnectingPeopleWithSuccess.com Facebook Pages 35 Thank You! www.ConnectingPeopleWithSuccess.com 303.814.3480 Brad@ConnectingPeopleWithSuccess.com Brad Hanks Chief Evangelical Officer Connecting People With Success

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Facebook Pages: Creating, Tweaking & Growing

  • 1. Facebook Pages: Creating Growing Tweaking
  • 2. No Matter What You Call Them… Fan Page… Business Page… Official Page This is the place where you promote your business… 2 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 3. on your personal page! 3 Facebook Pages www.ConnectingPeopleWithSuccess.com NOT
  • 4.
  • 5. Creating 5 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 6. Finding Your Way If you’ve never created a page before, you’ll have to hunt and peck around Facebook to find how to create a page Or… 6 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 7. Finding Your Way 7 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 8. Creating Your Page 8 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 9. Creating Your Page 9 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 10. 10 Facebook Pages www.ConnectingPeopleWithSuccess.com Creating Your Page
  • 11. Naming Your Page 11 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 12. Editing Your Page 12 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 13. Finishing Your Page 13 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 14. Tweaking 14 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 15. Tweak Your Page There are millions of pages on Facebook Many devoted to interests, hobbies & causes Explosion of business pages How do you make yours standout? How do you increase your FBSEO? Keyword density (info box and page) Links and applications Page customization www.ConnectingPeopleWithSuccess.com Facebook Pages 15
  • 16. Tweak Your Page 16 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 17. Tweak Your Page 17 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 18. Tweak Your Page 18 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 19. Tweak Your Page 19 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 20. Tweak Your Page 20 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 21. Tweak Your Page 21 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 22. Growing 22 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 23. Growing Your Page 23 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 24. Growing Your Page 24 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 25. Growing Your Page 25 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 26. Growing Your Page 26 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 27. Growing Your Page 27 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 28. Growing Your Page 28 Facebook Pages www.ConnectingPeopleWithSuccess.com
  • 29. Growing Your Page 29 Facebook Pages www.ConnectingPeopleWithSuccess.com The value proposition of your page Why is someone going to like your page? Is it because of you? There needs to be value in what you offer Good information, wit, resources, perspective, dynamic content, industry news, market trends How do you know if you’re offering value? You should be measuring your links’ click through rate Measuring the level of engagement Be strategic about your posts Think keywords (location, topics, news, etc.)
  • 30. Growing Your Page 30 Facebook Pages www.ConnectingPeopleWithSuccess.com Cross promoting your page Does your website or blog site promote your page? Are you tweeting about your page or your posts? Is it part of your email signature? Voice mail message? Fax cover sheet? Your Facebook page can take the place of a personal web site Can be easier to maintain Nearly all the functionality of a traditional website And probably more reach
  • 31. Build Your Business With CPWS Social media training Live, webinar and on demand Hands-on workshops All aspects of social media Blogging Social networking Micro-blogging Sharing / bookmarking Risk management www.ConnectingPeopleWithSuccess.com Facebook Pages 31
  • 32. Coaching & consulting Strategy development and implementation Network building Brand marketing & management Developing policies & procedures Profile branding & enhancement www.ConnectingPeopleWithSuccess.com Facebook Pages 32 Build Your Business With CPWS
  • 33. For More Information… www.ConnectingPeopleWithSuccess.com Facebook Pages 33 On how you can use social media as a secret weapon in your business, or to inquire about our profile branding packages*, send an email to: info@ConnectingPeopleWithSuccess.com
  • 34. Q & A www.ConnectingPeopleWithSuccess.com Facebook Pages 34
  • 35. www.ConnectingPeopleWithSuccess.com Facebook Pages 35 Thank You! www.ConnectingPeopleWithSuccess.com 303.814.3480 Brad@ConnectingPeopleWithSuccess.com Brad Hanks Chief Evangelical Officer Connecting People With Success