This document provides an overview of the state of various media industries in 2013, including radio, television, movies, games, and the internet. Key trends highlighted include the rise of mobile gaming and streaming, stagnating box office attendance but growth in international markets, and a shift from physical to digital formats across industries. Advertising revenues are growing for internet and declining for traditional media like radio and newspapers.

1. state of the media!
by @Jason
1

2. 0b
20b
40b
60b
80b
radio magazine* newspaper internet tv
$66
$41
$22$20$19
ad revenue
US media landscape snapshot 2013
0b
10b
20b
30b
40b
music gaming movies books
$27$27
$15
$7
sales revenue
Source: Inside.com*print only
2 State of media
Text

3. Source: Business Insider
3 State of media

4. projected growth by medium
us advertising media market sizes
$0b
$23b
$45b
$68b
$90b
tv internet newspaper radio magazine
$15b$17b$18b
$69b
$82b
$16b$16b
$23b
$37b
$64b
2012 2017
Source: PwC
4 State of media

5. VIDEO GAMES
5

6. Global video game Revenue
Source: Gartner
$0b
$24b
$48b
$72b
$96b
$120b
2012 2013 2014
$17.1
$13.2
$9.3 $84
$80
$70
Console/PC/Handheld Mobile
State of Games6

7. 2009 2010 2011 2012 2013
51%40%31%28%20%
49%
60%
69%72%
80%
Physical Digital
physical vs digital Game sales: the shift
Source: The NPD Group
State of Games7

8. us console hardware sales FAll
Source: vgchartz.com
State of Games8

9. Trend: AAA Games, the new blockbuster Movie
Grand Theft Auto V
!
Most Expensive Video Game
Ever Made - $265m budget
!
Generated $800M in 1st day
(global)
!
$1B in sales in the first 3
days, an industry record
!
sold 32.5M units in 2013
(~$1.95B)
State of Games
iron man 3
!
$200M budget
!
top grossing film of 2013
!
generated $68.8M in 1st day
!
$174M in the first 3 days
!
Total $1.2B box Office
[October 2013]
9

10. gaming is #1 activity on mobile devices in us
State of Games
Source: Flurry
time spent on ios and android connected devices
browsers
14%
others
3%
news
3%
productivity
4%
utilities
8%
entertainment
4%
youtube
4%
social messaging
10%
twitter
2%
facebook
17%
gaming
32%
apps continue to dominate the
mobile web
timespent 0%
25%
50%
75%
100%
2013 2014
14%20%
86%
80%
apps mobile web
10

11. Freemium Model Dominates Games
0%
20%
40%
60%
80%
100%
2012 2013
93%86%
7%
14%
Apps that do not use in-app purchases
apps that use in-app purchases
125% YOY growth
State of Games
Source: App Annie
11

12. Smartphones: room to grow
State of Games
Source: eMarketer
3b
4b
5b
6b
7b
8b
0%
7%
14%
21%
28%
2012 2013 2014
% Smart phones Total mobile phones
6.3b
5.76b
5.21b
27.8%
24.8%
21.7%21.7%
24.8%
27.8%
12

13. What if ipad & iphone were consoles?
Source: SuperData Research, 2013
0m
125m
250m
375m
500m
iphone&ipad
NinentoDS
Wii
Xbox360
PSP
PS3
3DS
PS4
PSVita
WiiU
XBoxOne
468744
828181101
154
500
Units sold
State of Games
500
13

14. Trend: Mobile casual is winning
king.com (sweden)
!
Daily revenue: $449k
!
Yearly revenue: $164M
!
candy crush: #1 grossing
app on iPhone
State of Games
supercell (finland)
!
daily revenue: $684K
!
yearly revenue: $249m
!
clash of clans: #2 grossing
app on iphone
[october 2013]
14

15. Prediction: billion-dollar, aaa mobile casual
games emerge
angry birds
2B total downloads
$199M in sales and merchandise, 2012
Source: Bloomberg
State of Games
[October 2013]
15

16. Mobile casual has won
king.com
State of Games
supercell
daily revenue
$0m
$1m
$3m
$4m
$5m
2012 2013
$4.9m
$0.4m
daily revenue
$0m
$1m
$1m
$2m
$2m
2012 2013
$2.4m
$0.7m
annual revenue
$0m
$225m
$450m
$675m
$900m
2012 2013
$892.0m
$249.0m
annual revenue
$0m
$450m
$900m
$1,350m
$1,800m
2012 2013
March 2014: ipo
$1.8B
$164M
16

17. trend: breakout games get even more casual:
2048, Flappy bird, white tile
State of Games17

18. trend: mobile messaging platforms in asia
line
$338M in revenue in
2013 – 60% from
games, 20% stickers
State of Games
kakaotalk
$200M in revenue for
2013 - games/stickers
ratio undiscl
18

19. TELEVISION
19

20. Us broadcast Ad revenue
Source: eMarketer
State of television
$10b
$100b
2012 2013 2014
$69b$66b$65b
ad revenue
20

21. ad revenue: youtube effect
youtube
$5.6b
broadcast tv
$66.4b
Source: eMarketer
State of television21

22. $0b
$5b
$10b
$15b
$20b
amc espn youtube nbc
$15b
$6b
$4b
$2b
ad revenue
youtube: fierce competitor to traditional broadcast
State of television
Source: AdAge
22

23. fierce competitors to youtube
State of television23

24. Prediction: Twitter will take on youtube
State of television
[October 2013]
24

25. Baljeet singh joins twitter
State of television25

26. Pay-tv net Subscribers: trending down
Source: Business Insider
State of television26
-

27. Source: Financial Times / Netflix
0m
8m
16m
24m
32m
40m
2005 2006 2007 2008 2009 2010 2011 2012 2013
netflix comcast
State of television
streaming vs. cable
netflix domestic subscribers: 31.7m / comcast customers: 21.7M
$7.99/mo $70/mo
27

28. Netflix now bigger than hbo
31.7M paid subs vs. 29M US Subs
State of television
PAYING SUSCRIBERS (us)
20m
22m
24m
26m
28m
30m
32m
Q3 Q4 2012 Q2 Q3 Q4 2013 Q2 Q3 q4
Netflix streaming HBO
Source: QZ
28

29. Internet TV trends toward free
$0
$75
$150
$225
$300
2008 2012 2013 2014 2015
$299
$99
$35
+2/mo Netflix
State of television
$99
??
29

30. Trend: meeting of the budgets
YouTube work & full-scale big network productions meet
State of television
0m
1.5m
3m
4.5m
6m
portlandia video game high school alpha house walking dead orange is the new black Game of Thrones
HBOYoutube amc
estimated cost per episode
$2.8M
$223K
$6m
$166K
ifc amazon
$1.5M
$3.9M
netflix
Source: Variety / IMDB
30

31. Trend: winners and losers defined faster
State of television
1) twitter
2) Netflix rating system
3) MetaCritic
31

32. Trend: live events still matter
super bowl
!
111.5M total
audience in
2014
!
Sunday Night
Football has a
20% share in
2012-2013
State of television
grand canyon
tightrope walk
!
12.98M viewers for
Discovery in 2013
!
!
!
red bull space jump
!
8m streaming
audience in 2012
!
broke streaming
record by 1m+
32

33. Trend: old dating new
dreamWorks buys awesomenesstv
May 2013: $33M
disney buys maker studios
march 2014; $500M
State of television
dreamworks/awesomenessTV buys Big Frame
april 2014; $14M
33

34. prediction: apple launches tv and buys netflix
Apple has $158.8B in cash / Netflix market cap is $21.81b
State of television
[October 2013]
34

35. State of television
prediction: apple launches tv
[October 2008]
35

36. apple in talks with comcast
State of television36

37. prediction: APPLE launches 4K TV
State of television
13m apple tv sold
(2013)
+
mac pro
+
asus 4k monitor
37

38. movies
38

39. U.s Film industry, 2013
physical (dvd/blu ray sales, rentals)
$9.8b
box office
$10.9b
digital (streaming, VOD)
$6.5b
Source: MPAA
$27.2B
State of movies39

40. global box office revenues
Source: MPAA
State of movies
$0b
$10b
$20b
$30b
$40b
2009 2010 2011 2012 2013
$25.0b$23.9b
$22.4b$21.0b
$18.8b
$10.9b$10.8b$10.2b$10.6b$10.6b
US/Canada International
40

41. International power at the Box office
Source: Box Office Mojo
0%
18%
35%
53%
70%
iron man 3 ($1.2b) frozen ($1.1b) despicable me ($970M) hunger games ($864M)
51%
62%62%
66.3%
49%
38%38%
34%
domestic international
State of movies41

42. academy award winners 2014
0%
23%
45%
68%
90%
12 years a slave ($178M) american hustle ($251M) dallas buyers club ($33M) her ($39.6M)
35.8%
18.1%
40%
68.3%
64%
82%
60%
32%
domestic international
Source: Box Office Mojo
State of movies42

43. marketers cater to international audience
State of movies
12 years a slave: italian poster iron man 3: China-only scenes
43

44. 3d movies Keep box office from dipping
State of movies
Source: MPAA
$0b
$3b
$6b
$9b
$12b
$15b
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$10.9b$10.8b
$10.2b
$10.6b
$10.6b
$9.6b$9.6b$9.2b$8.8b$9.3b
$1.8b$1.8b$1.8b$2.2b
$1.1b$0.2b$0.1b$0.1b
3D Box Office Non-3D Box Office
44

45. Us box office stagnation
attendance dropped 20% in the past 10 years
State of movies
Source: MPAA
US/Canada admissions
0
1.2
2.4
3.6
4.8
1b
1b
1b
1b
2b
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
US/Canada Admissions US/Canada Admissions per capita
4.04.1
3.9
4.1
4.34.2
4.44.44.4
4.8
1.3b1.4b
1.3b
1.3b
1.4b
1.3b
1.4b1.4b1.4b
1.5b1.5b
1.4b 1.4b 1.4b
1.3b
1.4b
1.3b
1.3b
1.4b 1.3b
45

46. trend: theaters pulling out all the stops
4d: combines moving and vibrating seats
with wind, fog, rain and scent-based
effects; synchronized to the action on
screen
!
“adult only”
!
dine-in & alcohol
State of movies46

47. pay-TV & streaming will surpass box office in revenue
0b
3b
6b
10b
13b
16b
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Movie Box office Pay Tv + Streaming
Source: PwC
State of movies47

48. video streaming: industry’s new hope
Source: Digital Entertainment Group
State of movies
home-entertainment spending saw increase, first time since 2004
percent change in sales from 2013
digital purchases
subscription streaming
video-on-demand rental
kiosk rental
dvd/blu-ray sales
rental from stores
disc subscription rental
-25% -12.5% 0% 12.5% 25% 37.5% 50%
2013 sales
$11.8b
$6.5b
digital physical
48

49. trend: theatrical + vod, simultaneous releases
$343K theaters
$1M vod
$7.9M theaters
$14M VOD
$6M theaters
$8M VOD
State of movies49

50. trend: vod, the new dvd
sept 2013 - digital
movie streaming
service
Nov 2013 - digital
movie streaming
service
State of movies50

51. trend: Crowdfunding movies grow
State of movies
[October 2013]
raised: $5.7m
raised: $1.4M
raised: $3.1M
51

52. !
March 2014: veronica mars movie opens at $2m
total domestic gross: $3.2m
State of movies52

53. Prediction: major director will raise
$50M on kickstarter
State of movies
quentin tarantino chris nolan jj abrams
[October 2013]
53

54. RADIO
54

55. $0b
$5b
$10b
$15b
$20b
2012 2013 2014 2015 2016
$1.7b$1.4b$1.1b$0.9b$0.7b
$3.0b$3.1b$3.0b$3.0b$2.8b
$16.5b$15.9b$16.0b$15.5b$15.6b
Broadcast Radio Satellite Radio Online and Mobile
Projected Revenue
Source: Veronis Suhler 2012-2016; Pew Research Center
State of radio55

56. % SharE OF DAILY AUDIO MINUTES in us
Millenials
6%
9%
9%
10%
66%
AM/FM Radio iPod/MP3 Sat. Radio CD Player Music Streaming
Generation X
5%
9%
9%
10%
67%
Baby Boomers
6%
8%
10%
8%
68%
Source: 2013.2 USA TouchPoints
State of radio56

57. Online radio reach and consumption (ages 12+)
Source: eMarketer
State of radio
us monthly digital radio listeners
100m
125m
150m
175m
200m
2012 2013 2014 2015 2016 2017 2018
132.5m
147.8m
159.8m
169.3m
175.8m
180m
183.4m
57

58. usage of am/fm radio compared to internet radio
0%
25%
50%
75%
100%
In a car at home at work on the go overall
53%
24%23%
42%
17%
90%
20%
24%
57%
83%
AM/FM Radio Internet Radio
Source: Edison Research
State of radio58

59. State of radio
preferred devices to stream music on (% of us connected device owners)
0%
7%
14%
21%
28%
13-17 18-24 25-34 35-44 45-54 55+
8%
10%
13%12%
8%
16% 14%14%15%
18%
24%
19%
9%
16%
20%
27%26%
22%
smartphone laptop tablet
Source: Nielsen
Why itunes radio is a smart move for apple
59

60. PANdora net ad revenues worldwide, 2011-2013
$0m
$150m
$300m
$450m
$600m
0%
25%
50%
75%
100%
125%
2011 2012 2013
% change Pandora net ad revenues
$582
$375
$240
55%56%
101%101%
56% 55%
Source: Company reports 2012 & 2013; eMarketer June 2013
State of radio60

61. trend: public radio dominates podcasting
State of radio
1. This American Life - Chicago Public Radio
2. Welcome to Night Vale - Commonplace Books
3. Freakonomics Radio - Stephen J. Dubner
4. Radiolab from WNYC - Jad Abumrad & Robert Krulwich
5. NPR Programs: Wait Wait... Don't Tell Me! Podcast - NPR
6. Stuff You Should Know - HowStuffWorks.com
7. NPR Programs: Fresh Air Podcast - NPR
8. The Moth Podcast - The Moth
9. NPR: TED Radio Hour Podcast - NPR
10. NPR: Planet Money Podcast - NPR
[October 2013]
61

62. trend: public radio dominates podcasting
State of radio
1. This American Life - Chicago Public Radio
2. Radiolab from WNYC - Jad Abumrad & Robert Krulwich
3. NPR Programs: Wait Wait... Don't Tell Me! Podcast - NPR
4. NPR: TED Radio Hour Podcast - NPR
5. NPR Programs: Fresh Air Podcast - NPR
6. Stuff You Should Know - HowStuffWorks.com
7. Welcome to Night Vale - Commonplace Books
8. Freakonomics Radio - Stephen J. Dubner
9. The Moth Podcast - The Moth
10. Star Talk Radio - Star Talk Radio
[April 2014]
62

63. Trend: itunes working harder
State of radio63

64. trend: direct-to-consumer radio grows
jerry seinfeld (2012)
Sole sponsor: Acura
23 eps
adam carolla (2009)
15 employees
network of 9 shows
marc maron (2009)
Sponsors pay up to $15k/episode
434 eps
leo laporte (2005)
$6m revenue in 2013
Network of 20 shows
State of radio
[October 2013]
64

65. steve jobs interview video
65

66. Trend: left field podcasters
facebook artist david choe
and porn star asa akira
Venture Capital firm
Andreessen Horowitz
A guy in his bedroom
telling a 3+ hour story
about Genghis Khan
State of radio66

67. Trend: old players find new ways to stay relevant
• Clear Channel’s I Heart
Radio platform brings
terrestrial stations and
stalwart personalities
to mobile, Facebook
!
• and now will have a
music awards show on
NBC, produced by Ryan
Seacrest
State of radio67

68. prediction: podcasters become coveted by
clear channel
State of radio68

69. prediction: New platforms will dominate
State of radio
[October 2013]
69

70. prediction: show-based consumption outpaces
time-based consumption
State of radio
[October 2013]
70

71. State of radio
march 2014: This American Life Leaving distributor PRI
“self-distribution continues to be an option,
and we’ve been looking at what that would mean in a more serious way.”
- Host Ira Glass
71

72. MUSIC
72

73. global music revenue 2013
total market change from 2012: -3.9%
Source: IFPI Digital Music Report
$1.4b
$5.9b
$7.7b
physical sales digital sales rights management
State of music73

74. Music revenue flat in US
State of radio
total us music industry revenues
(includes digital, physical, streaming)
$5b
$6b
$7b
$8b
$9b
$10b
2008 2009 2010 2011 2012 2013
Source: RIAA
74

75. % change in listening patterns
-20%
-10%
0%
10%
20%
30%
CDs AM/FM Radio Digital Downloads On-demand Music Internet Radio
27%
18%
-2%
-4%
-16%
Source: The NPD Group
State of music75

76. spotify subscribers
Source: CNET
0m
5m
10m
15m
20m
25m
jan 2012 july 2012 dec 2012 march 2014
paid users total active users
$10/month for premium
State of music76

77. Youtube is the real spotify
In feb, VEVO had 20 channels in the Top 100 on YouTube
!
Katy Perry is the network's highest ranking channel in the #4
spot with 200 million monthly views
!
33% of Americans 12+ used YouTube to listen to music last week
(Source: edison research)
State of music77

78. trend: songs jump to top of chart based on
viral videos (even old ones)
• Chinese Food (2013)
• Harlem Shake (2012)
• Kanye West’s “Gone” (2009)
• Livin’ on a Prayer (1986)
• The Fox (2013)
!
billboard now counting
youtube views
State of music78

79. Trend: Everyone wants a piece of streaming market
State of music
!
2013 - Beats Music Launches
2014 - Twitter relaunching music strategy
2014 - iTunes rumored to be preparing streaming service
79

80. State of music
Trend: battle for the car
Text
Chevy AppShop
80
apple carplay

81. State of music
25+ million subscribersSpotify premium: 6+m
Deezer: 5m
Rhapsody: 4.6M
Pandora one: 3.3M
Beats: 500k
Prediction: streaming replaces satellite
81

82. spotify grows from streaming service to
record label
will hit 20m paid subscribers & provide tour
and merchandising support for artists
State of music
[October 2013]
82

83. State of music
December 2013: Spotify added commerce, allowing
artists to sell tickets and merchandise through
partnerships with Songkick and Topspin
83

84. publishing
84

85. BOOKS
&
E-BOOKS
85

86. estimated net revenue: US publishers
State of books
Source: BookStats
$20b
$23b
$25b
$28b
$30b
2010 2011 2012
$27.1b$27.4b
$27.9b
86

87. Growth in e-book sales
Source: Association of American Publishers
0%
5%
10%
15%
20%
25%
2006 2007 2008 2009 2010 2011 2012 2013
27.0%
22.6%
17.0%
8.3%
3.2%
1.2%0.8%0.5%
% of us publisher net revenue
e-books account for 27% of US publisher sales
State of books87

88. it pays to go indie
State of books
Source: Smashwords
88
% of e-book retail sales dollars earned by indie and traditional authors

89. Book revenue breakdown
Print MODEL
distributor
50%
publisher
35.0%
agent
2.3%author
12.8%
Source: Smashwords
e-book MODEL
distributor
30%
publisher
10.0%
author
60.0%
State of books89

90. “the 50 shades” effect
100M+ copies sold
!
Random house profits jumped
75% in 2012
State of books90
huge hits can come from Indie publishing

91. number of e-book titles per price range
Source: Smashwords
0
1,500
3,000
4,500
6,000
7,500
9,000
$.99 $1 - $1.99 $2 - $2.99 $3 - $3.99 $4 - $4.99 $5 - $5.99 $6 - $6.99 $7 - $7.99 $8 - $8.99 $9 - $9.99 $10+
State of books91

92. Source: Quantcast
Trend: “social reading” + crowdfunding = publishing
wattpad: 39.6M unique monthly visitors (US)
State of books92

93. Trend: Hybrid Authorship wins
Traditional publishing + other channels (digital, indie, self-publishing)
Hugh Howey
1st small press + Amazon Kindle Direct
Publishing
Then: signed Simon & Schuster print deal
(retained digital rights)
Catherine Ryan Hyde
Big uK Popularity in 2009
Self-published in 2011 (US): ~300K copies sold
Bella Andre
deals with “big 5”: little success
self-published in 2010: 7-figure print deal
State of books93

94. Trend: e-book subscriptions for mobile & devices
SCRIBD
launched Oct 2103
$8.99/mo - Unlimited
Smashwords, HarperCollins
ROOSTER
launched March 2014
book club model
$4.99/mo - 2 books
by Publisher Plympton
ENTITLE
launched dec 2013
starts at $9.99/mo
Simon & Schuster,
harpercollins
oyster
launched Sept 2013
$9.95/mo - unlimited
harpercollins,
perseus, disney
State of books94

95. prediction: the full indie
!
!
the next jk rowling emerges on wattpad and will
fund movie adaptation through indiegogo
State of books
[October 2013]
95

96. MAGAZINES
96

97. global magazine revenue in 2013
digital circulation
$1.5b
print circulation
$41.9b
digital advertising
$4.7b
print advertising
$32.9b
Source: FIPP
State of magazines97

98. digital revenue will remain small
2012
6.6%
40.5% 52.9%
Print Advertising Print Circulation Digital Platforms
2016
14.5%
37.1%
48.3%
Source: Veronis Suhler, 2012-2016; Pew Research Center
State of magazines98

99. fighting for survival: # ad pages sold
Source: Publishers Information Bureau, Association of Magazine Media
State of magazines
news magazine ad pages sold
0
600
1,200
1,800
2,400
3,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
the atlantic newsweek the new yorker the economist the week time
99

100. State of magazines
Sales Decrease at the Newsstands
news magazines’ newsstand sales (average single copy circ)
0
30,000
60,000
90,000
120,000
2008 2009 2010 2011 2012 2013
the atlantic the new yorker the economist the week time
Source: Alliance for Audited Media
100

101. subscription % change
-12%
-9%
-5%
-2%
2%
2008 2009 2010 2011 2012 2013
-10.4%
-8.15%
-8.9%
-8.1%
-9.5%
-11%
-1%
1%0%
-2%
-1%
0%
Subscriptions Single Copies
Source: Alliance for Audited Media; Pew Research Center
State of magazines101

102. web traffic comparison: traditional magazines
Source: Quantcast
0m
1m
3m
4m
5m
7m
8m
the new yorker the economist the atlantic time the week
7.4
7.1
4.9
3.2
1.9
March 2014 unique visitors (us)
State of magazines102

103. web traffic comparison: the new players
State of magazines
0m
25m
50m
75m
100m
125m
the new yorker the economist the atlantic time the week upworthy buzzfeed
102.0
32.8
7.47.14.93.21.9
Source: Quantcast
March 2014 unique visitors (us)
103

104. advertising in print media overvalued
Source: eMarketer
0%
8%
16%
24%
32%
40%
tv online radio mobile (non-voice) newspaper magazines
9%
12%
2%
9%
21%
39%
2%3%
12%
13%
25%
40%
share of time spent with media share of total ad spend
State of magazines104

105. Trend: Reducing Frequency, Upping Digital Game
March 2014
42 issues to 29
January 2014
weekly issues to 25
per year
In 2013
12 issues to 10
State of magazines105

106. Trend: Print Not Dead Yet!
State of magazines
Pando Quarterly
(launch: 02/2014)
AllRecipes
(Launch: 11/2013)
Porter
(Launch: 02/2014)
Newsweek
(relaunch: 03/2014)
Domino
(relaunch 10/2013)
launching new print magazines and reviving old ones
106

107. Trend: The curated social magazine
Pulse
Acquired by LinkedIn (apr 13, $90M)
30M users at time of acquisition
State of books
Flipboard
estimated 100M users
$800M Valuation (Dec. 2013)
Acquired Zite (Mar ’14 - $60M)
107

108. prediction: lightweight, subscriber-based
magazines will reach 100k+ circulation
State of magazines
[October 2013]
108

109. Newspapers
109

110. Newspaper: print vs online ad revenue
Source: Newspaper Association of America, 2012; Pew Research Center
$0b
$10b
$20b
$30b
$40b
$50b
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
3.33.2
3.0
2.7
3.1
3.2
2.72.01.5
1.2
1921
23
25
35
42
474747
45
print online
State of newspapers110

111. print Readership falls across the board
0%
10%
20%
30%
40%
50%
60%
70%
80%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
18-24 25-34 35-44 45-54 55-64 65+
Source: Scarborough Research Survey Data, 1999-2012
State of newspapers111

112. top 10 newspapers in the US by total subscribers
Average daily circulation
State of newspapers
the wall street journal
the new york times
usa today
los angeles times
new york daily news
new york post
the washington post
chicago sun-times
the denver post
Chicago tribune
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
print
Source: Alliance for Audited Media
112

113. internet overtakes print
Source: Scarborough Zenith Optimedia
0b
30b
60b
90b
120b
150b
2011 2012 2013 2014 2015
132.7
116.1
101.5
88.6
76.9
132132134136142
print (newspaper & magazines) online
Worldwide ad spending
State of newspapers113

114. !
prediction: crowdfunded newspapers replace local
papers & produce far better product
State of newspapers
[October 2013]
114

115. !
march 2014: startup wants to kickstart journalism
State of newspapers115

116. Jan 2014: aol sells Patch to hale global,
hundreds laid off
State of newspapers116

117. New media
117

118. Us Internet ad revenue grows
$0b
$13b
$25b
$38b
$50b
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$41.1
$36.6
$31.7
$26.0
$22.7$23.4
$21.2
$16.9
$12.5
$9.6
$7.3
Source: Interactive Advertising Bureau
State of new media118

119. Internet advertising main area of growth
us advertising media market sizes
$0b
$23b
$45b
$68b
$90b
tv internet newspaper radio magazine
$15b$17b$18b
$69b
$82b
$16b$16b
$23b
$37b
$64b
2012 2017
Source: PwC
119

120. Search & display leads ad formats; mobile ads strong
2013 total: $36.6b
3%2%
5%
6%
9%
7%
21%
46%
search
display/banner
classifieds
mobile
digital video
lead generation
sponsorshop
rich media
email
State of new media
Source: Interactive Advertising Bureau
120

121. the top New Media sites
Source: Quantcast
0m
45m
90m
135m
180m
drudge report sbnation gawker the blaze gizmodo examiner upworthy bleacher report buzzfeed
161.0
53.753.5
46.5
29.026.224.422.019.9
March ’14 global Monthly Uniques
State of new media121

122. social sharing content grows
monthlyuniques
0m
45m
90m
135m
180m
oct 12 nov 12 dec 12 jan 13 feb 13 mar 13 apr 13 may 13 jun 13 jul 13 aug 13 sep 13 oct 13 nov 13 dec 13 jan 14 feb 14
buzzfeed ehow
Source: Quantcast
State of new media122

123. buzzfeed referrals: from Google to Facebook
referrals
0m
16m
32m
48m
64m
80m
jan 11 mar 11 may 11 jul 11 sep 11 nov 11 jan 12 mar 12 may 12 jul 12 sep 12 nov 12 jan 13 mar 13
facebook google
Source: Buzzfeed Internal
State of new media123

124. trend: upworthy effect
State of new media
facebook shares per article by domain
0
20,000
40,000
60,000
80,000
upworthy twentytwowords theonion buzzfeed mashable
124
Source: The Atlantic

125. native ads drive major revenue
us social media ad spending
$0b
$1b
$2b
$3b
$4b
$5b
$6b
$7b
2012 2013 2014 2015 2016 2017
$4.57
$3.98
$3.40
$2.85
$2.36
$1.63
$6.40
$5.70
$5.00
$4.30
$3.70
$3.00
display spending native spending
Source: BIA/Kelsey
State of new media125

126. buzzfeed: the master of native ads
~$60M in revenue in 2013
14 staff dedicated to producing native ads
State of new media126

127. Trend: new faces in newsroom
jeff bezos
!
Personal wealth:
$27.2B
!
bought
washington post
for $250m
State of new media
pierre omidyar
!
Personal wealth:
$8.5b
!
spending $250m to
create all-digital
news outlet
[October 2013]
127

128. Trend: all-star journalists rule
walt mossberg & kara swisher
Founded re/code
andrew sullivan
Raised more revenue in 7 months with sub model
than he did in 2.5 years at The Daily Beast
bill simmons
Called ESPN’s ‘shadow president’ after creating
Grantland & 30 for 30 series
glenn greenwald
departed guardian for first look media
State of new media
[October 2013]
128

129. State of new media
Trend: Growth in data journalism
ezra klein, vox media
Nate silver, fivethirtyeight
David leonhardt, the upshot
129

130. Trend: Explosion of news curation apps
circa 2.0
Oct ’13
Breaking news 3.0
nov ’13
yahoo news digest
Jan ’14
inside
Jan ’14
NYT Now
Apr ’14
State of new media130

131. Trend: fake it until you make it
Pulitzer Prize-
winner runs
investigative staff
former New York
Times editor is new
chief content
officer
Draws Established
old media sports
columnists
State of new media131

132. takeaways
• indie is the new mainstream
• digital replaces physical
• ux is the new bd
• mobile is the only platform that matters
State of new media132