People Sourcing Certification Program Materials – Updated May 21, 2012 Below you will find the outline for six 90-minute lectures that are given during the two full training days in the People Sourcing Certification Program. Program Goals • Learn the basic hands-on People Sourcing skills • Acquire a “bag of tricks” • Understand the ideas behind the peoplesourcing methods and technologies • Be able to customize the methods for your area (industry, geography) • Practice to master the new skills • Raise productivity and success rate • Get comfortable sourcing and enjoy it • Be able to stay on top of the news and changes OUTLINE FOR THE SIX LECTURES: Level I. Session 1. Search About PeopleSourcing Search Engines • The Boolean logic • The Fundamentals of Google Search Syntax rules: the core operators; X-raying; special characters Settings and Options • Strategies and Best Practices Excluding false positives Searching process • Search Engines Comparison • Bing overview • Metasearch engines Internet Research • Terminology research • Finding target companies • Job Title research • Where do the potential leads “hang out”? Memberships Events Level I. Session 2. Social Networks Introduction to Social Networks • “Social” Recruiting Advantages • Communicating options Call or email? The Top Networks LinkedIn In-depth • LinkedIn vs. Job Boards • Levels of membership • How to properly use people search • Uncovering Hidden names • How to Communicate with Members • What can be revealed by X-raying Facebook • People search applications Google-Plus • What Google-plus means for your business • People search techniques Twitter techniques for branding Summary Level I. Session 3. Tools What makes peoplesourcing productive • What can be automated • What about the phone? People Finders • Pipl; Zoominfo; Jigsaw X-raying vs. searching “inside” • How to X-ray membership sites Parsing, Sorting, and Filtering Tools • Email Extractors • Browser Extensions Finding contact information • Verification • Xobni Distributed profiles and “Dream Software” [Teamwork.] Saving and sharing searches Searching Internationally Posting Jobs Putting it all together • Step-by-step Peoplesourcing Scenarios Keep and improve your peoplesourcing skills ž Level II. Session 1. Search Search Engines • How Search Engines Work • Deep and Surface Web • Real Time Web Google Search • Syntax rules • Fill In the Blanks: The Asterisk • Related • Controlling the Display • Searching Verbatim • Excluding Junk Results • Custom Search Engines • Captchas Searching Without Google • Search Engines Comparison • Bing/Yahoo syntax • Blekko • DuckDuckGo • Exalead How to Find • Resumes and CVs • Social Profiles • Lists of Prospects Searching Publications Semantic Search Level II

1. People Sourcing Certification Program Materials – Updated May 21, 2012
Below you will find the outline for six 90-minute lectures that are given during the two full training days in the People
Sourcing Certification Program.
Program Goals
• Learn the basic hands-on People Sourcing skills
• Acquire a “bag of tricks”
• Understand the ideas behind the peoplesourcing methods and technologies
• Be able to customize the methods for your area (industry, geography)
• Practice to master the new skills
• Raise productivity and success rate
• Get comfortable sourcing and enjoy it
• Be able to stay on top of the news and changes
OUTLINE FOR THE SIX LECTURES:
Level I. Session 1. Search
About PeopleSourcing
Search Engines
• The Boolean logic
• The Fundamentals of Google Search
Syntax rules: the core operators; X-raying; special characters
Settings and Options
• Strategies and Best Practices
Excluding false positives
Searching process
• Search Engines Comparison
• Bing overview
• Metasearch engines
Internet Research
• Terminology research
• Finding target companies
• Job Title research
• Where do the potential leads “hang out”?
Memberships

2. Events
Level I. Session 2. Social Networks
Introduction to Social Networks
• “Social” Recruiting Advantages
• Communicating options
Call or email?
The Top Networks
LinkedIn In-depth
• LinkedIn vs. Job Boards
• Levels of membership
• How to properly use people search
• Uncovering Hidden names
• How to Communicate with Members
• What can be revealed by X-raying
Facebook
• People search applications
Google-Plus
• What Google-plus means for your business
• People search techniques
Twitter techniques for branding
Summary
Level I. Session 3. Tools
What makes peoplesourcing productive
• What can be automated
• What about the phone?
People Finders
• Pipl; Zoominfo; Jigsaw
X-raying vs. searching “inside”
• How to X-ray membership sites
Parsing, Sorting, and Filtering Tools
• Email Extractors
• Browser Extensions
Finding contact information
• Verification
• Xobni
Distributed profiles and “Dream Software”
[Teamwork.] Saving and sharing searches
Searching Internationally
Posting Jobs
Putting it all together
• Step-by-step Peoplesourcing Scenarios
Keep and improve your peoplesourcing skills
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Level II. Session 1. Search
Search Engines
• How Search Engines Work
• Deep and Surface Web
• Real Time Web
Google Search

3. • Syntax rules
• Fill In the Blanks: The Asterisk
• Related
• Controlling the Display
• Searching Verbatim
• Excluding Junk Results
• Custom Search Engines
• Captchas
Searching Without Google
• Search Engines Comparison
• Bing/Yahoo syntax
• Blekko
• DuckDuckGo
• Exalead
How to Find
• Resumes and CVs
• Social Profiles
• Lists of Prospects
Searching Publications
Semantic Search
Level II. Session 2. Social Networks
Social Recruiting" Advantages
LinkedIn In-depth
• How to Communicate with Members
• X-raying
• LinkedIn Signal
• Recently Updated Profiles
• LinkedIn Secret Productivity Tips
Cross-referencing with
• Facebook
• Google-Plus
Google-Plus Peoplesourcing
• Techniques and Limitations
People Search on Twitter
More Networks
• Quora
• Pinterest
• Meetup
Blogs
Assessing Networks
Level II. Session 3. Tools
What Can and Cannot be Automated
How People Finders work
Lead Generation
People Finders
X-raying Membership Sites
Finding Contact Information
Cross-Referencing
• The Find Friends Function
Browser Add-Ons

4. • Outwit Hub
Email Add-Ons
Excel in Sourcing
Distributed Profiles and “Dream Software”
Cross-Posting Jobs
Keep and improve your peoplesourcing skills
Any questions, please email us.