We are a SEO Company and we personally as well as professionally spend a lot of time within the SEO domain and are searching the answers that Google Algorithm updates have. We personally think that Google Algorithm updates are not that important as it gives websites a small benefit of ranking. It is a fascinating topic as Google is constantly refining its Algorithm with so many variables involved and a lot of confidentiality on Google’s end around its search algorithms. The latest updates on Google Algorithm are Pirate 2.0, Penguin 3.0, Panda 4.1, Payday Loan 3.0, etc.