2. INTERACTIVE
ADVERTISING:
PATH
TO
PURCHASE
Discover
Product
Learn
Features
Google
Find
Online
Store
Explore
Facebook
Discuss
YouTube
Experience
Radio
Listen
Print
Read
Television
Watch
Awareness Considera,on IntentEvalua,on
Decide
Compare
Try
Buy
Thursday, 3 October 13
3. INTERACTIVE
ADVERTISING:
PATH
TO
PURCHASE
Discover
Product
Learn
Features
Google
Find
Online
Store
Explore
Facebook
Discuss
YouTube
Experience
Radio
Listen
Print
Read
Television
Watch
Awareness Considera,on IntentEvalua,on
Decide
Compare
Try
Buy
Video
On
Demand
Watch
the
ad
Click
to
discover
brand
or
product
Thursday, 3 October 13
4. INTERACTIVE
ADVERTISING:
PATH
TO
PURCHASE
Discover
Product
Learn
Features
Google
Find
Online
Store
Explore
Facebook
Discuss
YouTube
Experience
Radio
Listen
Print
Read
Television
Watch
Awareness Considera,on IntentEvalua,on
Decide
Compare
Try
Buy
Video
On
Demand
Watch
the
ad
Click
to
discover
brand
or
product
Interac(ve
Video
On
Demand
Explore
the
ad
Discover
the
brand
Learn
about
the
products
and
features
Experience
through
content
Decide
to
purchase
or
to
try
Thursday, 3 October 13
5. Our
“Carousel”
format
allows
non-‐
disrup3ve
viewing
of
addi3onal
content
such
as
video,
gallery
or
links
to
websites
in
a
3dy
and
thoughKully
posi3oned
carousel.
Viewers
can
browse
through
content
whilst
the
video
plays
and
spend
more
3me
discovering
your
brand
and
understanding
your
products.
• Increase
brand
engagement.
• Mul(ple
click-‐through
to
different
products.
• Increased
click-‐through
rate.
• UpliQ
in
brand
recall
through
higher
engagements.
AD
EXPLORE:
CAROUSEL
Thursday, 3 October 13
6. AD
EXPLORE:
CAROUSEL
• Up
to
five
pages.
• Different
thumbnails.
• Different
backgrounds.
• Each
can
link
to
website,
image,
or
video.
• Extra
videos
can
be
several
minutes
long.
• 10
days
turn
around.
Thursday, 3 October 13
7. AD
EXPLORE:
RIBBON
The
“Ribbon”
allows
brands
to
adver3se
products
to
our
audience
though
mul3ple
3me-‐synched
experiences.
The
unique
3me-‐synched
feature
allows
products
to
pop
into
the
ribbon
as
they
appear
in
the
video.
This
trigger
increases
the
likelihood
of
engagement
and
enables
consumers
to
explore
your
products
with
click
to
purchase
on
the
adver3ser’s
website.
• Increase
brand
engagement.
• Mul(ple
click-‐through
to
different
products.
• Increased
click-‐through
rate.
• Increase
brand
recall
through
higher
engagements.
Thursday, 3 October 13
8. AD
EXPLORE:
RIBBON
• Up
to
30
calls-‐to-‐ac(on
thumbnails.
• Each
(med
to
video
content.
• Thumbnails
contain
more
detail.
• 3
images.
• Descrip(on.
• Price.
• Link
to
website.
• 10
days
turn
around.
Thursday, 3 October 13
9. AD
EXPLORE:
BUTTONS
Like
the
Ribbon,
our
“BuRon”
format
allows
adver3sers
to
have
mul3ple
calls-‐
to-‐ac3on
appear
on
screen
at
just
the
right
moment.
These
buRons
allow
adver3sers
to
link
through
to
their
website.
If
you
have
a
lot
of
products
and
want
consumers
to
jump
straight
to
purchase,
this
is
the
format
for
you.
• Increase
in
dwell
(me.
• Increased
brand
recall
through
higher
engagements.
• Increased
click-‐though
rates.
Thursday, 3 October 13
10. AD
EXPLORE:
BUTTONS
• Up-‐to
six
buYons.
• Use
images
of
product,
logo
or
calls-‐to-‐ac(on
copy.
• Timed
to
video
content.
• Link
to
website.
• 10
days
turn
around.
Thursday, 3 October 13
11. Our
“Extend”
format
allows
audiences
to
enjoy
an
extended
version
of
your
standard
30
second
ad
without
any
interrup3on.
Ideal
for
film,
music,
entertainment
clients.
• Increase
in
dwell
(me.
• Increase
brand
recall
through
higher
engagements.
• Increased
click-‐though
rates.
AD
EXPLORE:
EXTEND
Thursday, 3 October 13
12. AD
EXPLORE:
EXTEND
• Extend
up
to
3
mins
of
extra
content.
• Call-‐to-‐ac(on.
• 10
days
turn
around.
Thursday, 3 October 13
13. The
“Select”
format
is
a
great
way
of
giving
our
viewers
control
of
the
ad.
Select
from
mul3ple
videos,
adver3sers
can
communicate
with
consumers
through
the
content
they
find
most
appealing.
• Increase
in
interac(on
rate.
• Increased
click-‐through
rate.
• Increase
in
brand
recall
through
high
engagements.
• Deeper
engagement
through
user
control.
AD
EXPLORE:
SELECT
Thursday, 3 October 13
14. AD
EXPLORE:
SELECT
• Up-‐to
three
videos.
• Branded
background.
• 5
second
choose
screen.
• Auto
play
feature.
• Unique
click-‐through
link
for
each
video.
• 10
days
turn
around.
Thursday, 3 October 13
15. “Microsite”
are
compact,
yet
powerful
experiences
inside
the
video
player
with
extra
content
for
consumers
to
discover.
Through
the
rich
content
within,
viewers
can
explore,
learn
and
interact
with
your
brand,
product,
and
services.
• Increase
in
dwell
(me.
• Increased
click-‐through
rate.
• Enhanced
brand
recall
through
high
engagements.
AD
EXPLORE:
MICROSITE
Thursday, 3 October 13
16. AD
EXPLORE:
MICROSITE
• Any
number
of
addi(onal
videos.
• Any
number
of
gallery
and
slideshows.
• Any
number
of
product
pages.
• Social
network
links.
• Custom
call-‐to-‐ac(on
anima(on.
• Custom
transi(on
anima(on.
Thursday, 3 October 13
17. If
you
have
a
great
idea,
we
can
help
you
to
bring
it
to
life.
Design
your
own
format
or
customise
one
of
ours.
Our
team
of
experts
will
work
with
you
every
step
of
the
way
from
idea
concep3on,
through
to
final
delivery.
We
will
make
it
easy
to
create
a
unique
interac3ve
experience
made
just
for
you
and
your
clients.
• Custom
crea(ve
such
as
anima(on.
• Bespoke
func(onality.
• Meet
the
requirements
of
the
brief.
• No
compromises.
AD
EXPLORE:
PRO
AD
EXPLORE:
PRO
❤
You
Thursday, 3 October 13
18. AD
EXPLORE:
FEES
Fees Carousel Ribbon Bu>ons Extend Select Microsite Pro
CPM
Premium
VOD
rate
+20%
VOD
rate
+20%
VOD
rate
+20%
VOD
rate
+20%
VOD
rate
+20%
VOD
rate
+20%
VOD
rate
+20%
Min
Ad
Impression 200,000 200,000 200,000 200,000 200,000 500,000 500,000
Per
Crea,ve £700* £700* £700* £700* £700* ask
for
a
quote ask
for
a
quote
Lead
Time 10
days 10
days 10
days 10
days 10
days ask
for
a
quote ask
for
a
quote
*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.*Per
crea,ve
fee
is
free
for
each
million
impression
booked.
1
million
impression
equals
to
one
crea,ve
version.
Thursday, 3 October 13
19. AD
EXPLORE:
TIMING
Day 1 3 4 6 7 8 10
Client
Signed
IO
Brief
Assets
Feedback
to
ITV Sign-‐off
designs
ITV
Designs
sent
for
feedback
Final
designs
for
sign-‐off
Working
ad
sent
for
sign-‐off
Compliance
sign-‐off
and
go-‐live
Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.Working
days
only.
Timeline
indica,ve
and
does
not
apply
to
Microsite
and
Pro
formats.
Thursday, 3 October 13
