Making Money with Inbound Marketing: Part 2 (Creating Leads)
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BrainSell’s second installment of a 4 part series on inbound marketing. Jim Ward, BrainSell CEO, and Sonja Fridell, BrainSell GM, discuss the best methods of creating leads with inbound marketing.
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Making Money with Inbound Marketing: Part 2 (Creating Leads)
- 1. How to Make $ With Inbound Marketing Part 2: Creating Leads with Inbound Marketing Sonja Fridell Jim Ward GM, BrainSell Technologies President, BrainSell Technologies
- 3. The Series 5/16: Part 2 of 4: Creating Leads with Inbound Marketing 6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting Leads with Inbound Marketing Tweet #inboundmarketingseries
- 4. Is your website pushing or pulling? Tweet #inboundmarketingseries
- 5. Do 3 things... 1. Start a blog 2. Create compelling content 3. Track your progress *And stop obsessing over the way your website looks Tweet #inboundmarketingseries
- 6. ● Choose a platform you like ● Make it VISIBLE ● Enable RSS Feed ● Encourage Comments ● Distribute (linkedin, twitter) ● Add CALLS TO ACTION Tweet #inboundmarketingseries
- 7. ● Write on Google terms (headlines matter) ● But "Don't fight with Ninjas" - D. Shah ● Create Calls to Action! ● Be conversational and to the point ● Frequency (at least once a week) Tweet #inboundmarketingseries
- 8. Track your progress ● Use Google analytics ● Spreadsheet your reach (subscribers, followers, links, traffic) Tweet #inboundmarketingseries
- 9. Stepping it up... Tweet #inboundmarketingseries
- 10. Free Tools ● Hoot Suite (twitter and FB) ● Google Analytics ● Google Reader ● Google Marketplace ● Google Docs (forms) ● www.google.com/addurl ● Feed Burner ● Wordpress, Blogger ● Weebly (site builder with forms) ● Mail Chimp (outbound, newsletters) ● Inbox25 Tweet #inboundmarketingseries
- 11. In Closing ● Start a blog ● Create valuable content ● GET FOUND ● Become a trusted resource ● Gain a following ● Measure progress ● Automate when it's time Tweet #inboundmarketingseries
- 12. Two more parts left! 6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting Leads Tweet #inboundmarketingseries